@animatingpodcasts I @animatingsports I @animatingmusic I @animatingtv

Developed the online business strategy averaging $6.6M annually.Produced successful email campaigns and SEO/SEM initiatives Coordinated promotional strategies with NBCU dot coms across all shows Created exclusive offers for over 40 NBCU official social pages reaching over 100M followers and accounting for 10% of total salesDesigned exclusive content for Warner Bros. and SONY Facebook accounts that totaled over $100k annually in incremental sales.Managed all NBCU Store social media accounts totaling over 65k followers.Increased fan engagement through creative and innovative content Constructed and presented weekly business reports on revenue and KPIsEvaluated merchandise performance for site placement and marketing opportunitiesAnalyzed site content and system functionality Planned and communicated site changes, category rollouts, and new technology with internal partners by creating a cross-functional shared understanding of site performance, benchmarks, and merchandising best practicesDirected creative team on development of content for site pages and promotional messagingCollaborated with buying department to create fan focused merchandise in conjunction with online marketing strategy.Reduced shrink by 75% within six months.Initiated loss prevention program designed to reduce inventory shrink and protect company assetsManage inventory replenishment processes based on production schedules, current inventory, sales, and forecastsSupervise warehouse operations including shipping and receiving, cycle counts, liquidation, damages, and returnsWeekly analysis of merchandise in stock, in transit, on order, and in warehouseConduct a complete warehouse and store Physical Inventory twice a year Set up vendors and educate them on NBCU compliance guidelinesSchedule overseas factory audits as neededManage shipping accounts for all domestic and international delivery companies