Problem solver by nature; creative at heart.

Social media strategist

Skills set:1) Social content and digital strategy2) Project management3) Social listening4) Social customer care5) Community management6) Influencer management1) Social content and digital strategy: content strategy creation, digital strategy creation, creative copywriting, content calendar creation, content analysis and optimization, social campaign, online contest. Clients: HSBC, Singapore50, PML BMW Singapore, Ministry of Trade and Industry, Electrolux, Prudential, NEA, Breeze Singapore2) Project management: creative conceptualization of social activations on Facebook, Twitter and Instagram. Partnership with Airbnb for SG50 social activation. Clients: HSBC, Singapore50, PML BMW Singapore, Ministry of Trade and Industry3) Social Listening: crisis identification, crisis management, brand reputation management, new business market analysis, sentiment tracking, consumer insights and data analysis. Clients: HSBC, Singapore50, Electrolux, Singtel, Castrol, Epson, Starbucks, Hellmann's, EDB4) Social Customer Care: 4 months social customer care pilot program at Standard Chartered Bank group Singapore - set up and execution. 5) Community management: response management, relationship building, social customer care, complaints escalation. Clients: HSBC, Singapore50, PML BMW Singapore, Ministry of Trade and Industry, Electrolux, Prudential, NEA, Breeze Singapore6) Influencer management: content co-creation with third-party content producers e.g. SGAG, influencer benchmarking. Clients: HSBC, Singapore50, Ministry of Trade and Industry