Glenn Irey Email & Phone Number

Denver, Colorado

Greater Denver Area

Chattanooga, Tennessee

• Led digital strategy planning for various clients grounded in a deep understanding of their business objectives and broader marketing strategy – collaborating with internal paid media, creative, analytics, finance, and.
• Established and maintained relationships with senior level clients, platform, and agency partners
• Developed budgets, timelines, and scopes for projects up to $4 million
• Designed and implemented A/B tests of various creative iterations to test message resonance against different audience segments
• Managed and mentored a team of account executives and community managers

Chattanooga, Tennessee

• Managed day-to-day communications between agency and clients in sports, insurance, CPG, bath/beauty, and travel industries
• Identified innovative partnership opportunities with emerging technology to position clients as first-movers in their category or beta test new products from Facebook, YouTube, Snapchat, and others
• Synthesized data from media and analytics teams to report campaign progress against benchmarks and educate client on best practices

Chattanooga, Tennessee

• Managed day-to-day communications between agency and clients in sports, insurance, CPG, bath/beauty, and travel industries
• Identified innovative partnership opportunities with emerging technology to position clients as first-movers in their category or beta test new products from Facebook, YouTube, Snapchat, and others
• Synthesized data from media and analytics teams to report campaign progress against benchmarks and educate client on best practices

Greater New York City Area

• As part of a small internal consulting group, helped guide company product offering and identify untapped industry whitespace
• Researched new platforms and created strategy recommendations for internal teams based on brand partnership opportunities
• Started a taskforce charged with analyzing digital marketing landscapes outside the US and educating internal teams as they planned advertising campaigns in those countries

Greater New York City Area

• Helped leadership with internal operations including hiring, planning company events, and retooling new hire orientation
• Managed schedules, booked travel, troubleshot comms, and a variety of things to help our Managing Director maximize her efficiency and effectiveness

Greater New York City Area

• Interacted directly with consumers on behalf of Fortune 500 brands via digital and social platforms - answering questions, addressing concerns, and offering support
• Mined for insights related to customer behavior, opinions, and consumption patterns
• Created real-time micro content (including light Photoshop work and copywriting) and published it to appropriate platforms

Orlando, FL

• Managed daily operation of a department that accounted for 50% of total revenue for one of the largest floral wholesale companies in the southeast United States
• Lead department’s vendor negotiations, purchasing, and inventory planning
• Managed holiday evergreen business in 2010 & 2011 seasons - increasing profit margins YoY despite declining industry revenues

Orlando, FL

• With four partners, founded a new quick service restaurant concept which is still in operation
• Collaborated on business plan and investment proposals which helped secure $150k initial investment

Orlando, FL