Glenn Kirby Email & Phone Number

Burlington, Vermont, United States

• Develop, execute and report experiential marketing campaigns and tours. Brands include Priority Bicycles Cruise the Coast Summer Tour, Pure Leaf Subtly Sweet Tour, MTN DEW Energy Tour, Rockstar Energy Tour, MTN DEW.
• Recruit, interview, hire, train, and manage 22+ Tour Managers and Field Leads, and source 500+ brand ambassadors to support events
• Collaborate with Directors to develop and monitor budgets up to $500,000
• Place product orders for over 1,000,000 samples while managing inventory
• Analyze $750,000.00+ worth of invoices and accurately submit using Salesforce

Burlington, Vermont, United States

• Functioned as day-to-day client contact for brands such as University of Vermont, TikTok, PepsiCo, mayk.it etc.
• Communicated with internal marketing teams and client teams on weekly status calls to provide updates, brainstorm, present on KPI’s, and troubleshoot
• Planned and published marketing tour routing schedules to prioritize key markets and demographics

Vermont, United States

• Planned & managed national mobile experiential marketing/sampling tours
• Provided marketing strategy plans to various PepsiCo clients
• Researched & executed brand ambassador and influencer marketing programs

Burlington, VT, United States

• Recruited, hired, trained and managed 129 Campus Representatives working congruently with 2 premium brands and products: TikTok and University of Vermont
• Launched cross-functional standard operating procedures (SOPs) within Salesforce, JazzHR, Promomash, and third-party hiring partner Atrium
• Developed digital activation plans in response to the global pandemic
• Measured, analyzed and packaged campaign results for the client

Baltimore, Maryland

• Coached, managed, and lead 15 dynamic university students to be the local face of a global brand to drive trial and increase brand relevance through sampling product
• Supported local Opinion Leaders through product trial in Maryland including but not limited to The Baltimore Orioles, Travis Pastrana, and Taylor Cummings
• Developed, executed, and merchandised large Blue and Silver Campaigns around pivotal in-market moments including Firefly Music Festival and Red Bull Crashed Ice in Boston, MA
• Pitched, planned and executed brand building events while overseeing people, infrastructure, and marketing collateral. Most notable: Red Bull Paper Wings

Greater Philadelphia Area

• Represented Temple University’s Snowboard Club for all functions
• Planned and presided over meetings to ensure meetings are well planned and organized, and that club members experience fellowship
• Acted as club liaison to Temple University, communicating pertinent information between the club and school administration
• Negotiated contracts and agreements between the club, sponsors, Temple University, resorts, and travel agents
• Recruited and retained members’ involvement by providing regular activities throughout the year
• Trained and prepared executive officers on their roles and responsibilities

• Ensured a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives with an entrepreneurial approach.
• Integrated Red Bull into the student lifestyle through the implementation of tailor-made marketing plans for Temple University.
• Networked with key people on campus in order to bring their ideas to life

Greater Philadelphia Area

• Assisted in managing brand partnerships, sponsorship relations, and event activations in cause marketing, vehicle launches, and outdoor lifestyle.
• Updated Subaru.com and social media platforms with upcoming events including dates, times, locations and descriptions.
• Assisted in development and execution of cause marketing campaigns around the environment, health and wellness, community, education and animals.
• Assisted in creating, developing and managing contract deliverables for select partnerships.

Langhorne, PA

• Developed offline and online brand strategies
• Increased social media presence by 25%
• Created, developed and implemented various marketing plans
• Coordinated public relations events
• Analyzed competitor marketing strategies

Greater Philadelphia Area