Glenn Green

Glenn Green Email and Phone Number

Demand Marketing Executive | Acquisition & Performance Marketing Leader | Track record of distilling complex, ambiguous challenges into effective and efficient customer growth strategies @ General Motors
Glenn Green's Location
Castle Rock, Colorado, United States, United States
Glenn Green's Contact Details
About Glenn Green

Marketing leader with a proven track record for implementing data-driven growth strategies. Long history of establishing new organizations and invigorating underperforming team to maximize marketing ROI. Passionate about leveraging analytics, customer research, segmentation, and statistical modeling to drive effective marketing initiatives. Experienced in applying quantitative and qualitative insights to all aspects of marketing, spanning media strategy, operations, technology, messaging, and positioning. A proven innovator and change agent in roles spanning marketing acquisition, operations, research, and technology.A collaborative, highly inspirational executive who adds value by: • Driving over 100% growth in channel sales by establishing a strategic acquisition marketing approach• Reducing client acquisition costs (CAC) from $10k to under $800 • Managing a $12M annual media budget• Doubling team productivity through system upgrades, streamlining processes, and improving stakeholder collaboration.• Developing a strategic marketing roadmap, integrating automation and CRM systems, implementing prioritization and process systems, and tailoring a data architecture aligned with customer needs. glenn.robert.green@gmail.com Specialties: | A/B Testing | Acquisition Marketing | Advertising | Agency Management | Agency Selection | Analytics & Reporting | Attribution | B2B | B2C | Business Case Development | Contract Negotiation | CRM | Customer Lifecycle | Customer Segmentation | Demand Generation | Digital | Direct mail | Direct marketing | Direct marketing modeling | Global Consent/GDPR/CCPA | Life Time Value | Lifecycle Marketing | Market Research | Market Sizing | Marketing Automation | Marketing Mix Modeling | Marketing ROI | Marketing Strategy | Marketo | Martech | Matched Market Testing | Media | Media Mix Optimization | MMM | Modeling | OOH | Positioning Strategy | Print | Radio | Research | Retention and Loyalty | RFP | Salesforce | Segmentation | SEM | SOCII | Targeting | Tech Stack Optimization | TV | Vendor management | Vendor selection |

Glenn Green's Current Company Details
General Motors

General Motors

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Demand Marketing Executive | Acquisition & Performance Marketing Leader | Track record of distilling complex, ambiguous challenges into effective and efficient customer growth strategies
Glenn Green Work Experience Details
  • General Motors
    Marketing Applied Science Group Manager
    General Motors Sep 2023 - Present
    Detroit, Michigan, Us
    • Leading cross organizational team in sourcing advanced marketing models (MMM & MTA) for all North American brands.• Drove collaboration across Data Engineers, Data Scientists, Product/Program managers, IT, and key business stakeholders.• Enabled media strategy optimization for annual media spend approaching a billion dollars.
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  • Pax8
    Sr Director
    Pax8 Jul 2021 - Jun 2023
    Greenwood Village, Colorado, Us
    • Reorganized Sales and MarTech team readying for global expansion.• Restructured personnel and up skilled team with new Sr Admins, Admins, and Project Managers.• Implemented management development trainings.• Eliminated overlapping vendors, renegotiated all contracts and reduced annual spend 15%, $300k.• Launched global consent infrastructure fulfilling GDPR and CCPA consent requirements.• Built global intake, prioritization, and project management processes.• Doubled team capacity, launching as many campaigns in H1 2023 as all of 2022.
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  • Viasat
    Sr. Director Marketing
    Viasat Jan 2014 - Jun 2021
    Carlsbad, Ca, Us
    • Established and led an integrated marketing organization responsible for all aspects of budgeting, execution, Martech, and optimization of all cross channel marketing investments. • Staffed vertical leads to own Online, Offline, Direct, Martech, Research and Media Effectiveness teams.• Owned channel sales targets. • Boosted sales 500% in key markets.• Improved incremental acquisition KPIs (CAC/ROMI/ROAS) over 800%.• Incrementally grew channel sales 15k annually.• Led agency selection and management.• Implemented rigorous A/B testing programs to optimize media strategy.• Restructured agency partnerships shifting from regional to global partners.• Scaled the marketing budget from zero to an averaging over $12M annually• Drove segmentation and LTV efforts to identify high value cohorts.• Led development of 5-year Martech roadmap and supporting vendor selection process. • On boarded Marketo and Qualtrics platforms
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  • Viasat
    Director Of Marketing Operations
    Viasat Jan 2013 - Jan 2014
    Carlsbad, Ca, Us
    • Implemented integrated marketing planning process• Aligned promotional activities with business cycles• Ensured timely campaign execution across all media, creative, and analytic verticals.• Implemented financial tracking process and infrastructure eliminating budget under and overruns. • Drove intra-month budget reallocation to optimize sales based on media effectiveness insights.• Developed custom segmentation and targeting model for a new $750M communications satellite launch.• Led process mapping and improvement studies partnering with process engineering experts to drive out process inefficiencies.
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  • Viasat
    Director Marketing Analytics
    Viasat Apr 2012 - Jan 2013
    Carlsbad, Ca, Us
    • Established marketing data mart collecting and structuring all marketing activities. • Owned source of truth and foundation for all marketing reporting, analytics, and ROI optimization. • Developed weekly media dashboards by market, delivering insight into tactic-level marketing activity and the cumulative impact on each market’s sales funnel. • Defined and executed A/B trials, correlated market parings for optimal test design, established methodology for isolating incremental sales, and provided post-trial performance analysis.
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  • Cricket Wireless
    Director Wireless Broadband
    Cricket Wireless Apr 2010 - Aug 2012
    Atlanta, Georgia, Us
    • Identified high value customer profiles guiding targeting strategies to acquire most desirable segments. • Launched life cycle monitoring processes including web surveys, out bound calling, and focus groups. • Built multivariable prioritization model providing guidance for go to market strategy.
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  • Cricket Wireless
    Director Retention & Subscriber Analysis
    Cricket Wireless Dec 2007 - Apr 2010
    Atlanta, Georgia, Us
    • Drove 50k incremental net adds and $3M LTV through a national reactivation campaign. • Lowering quarterly the churn rate by over 30%.• Stimulated 125k quarterly additions through optimized win-back campaigns.
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  • Cricket Wireless
    Manager Subscriber Analysis And Promotions
    Cricket Wireless May 2006 - Dec 2007
    Atlanta, Georgia, Us
    • Managed Subscriber Analysis and Promotions team.• Executing national promotions analytics, establishing communication protocols.• Drove sales gains through targeted promo value assessments• Built business case supporting unlimited roaming service plans.
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  • Lumen Technologies
    Lead Marketing Analyst
    Lumen Technologies Jun 2003 - May 2006
    Monroe, Louisiana , Us
    • Implemented Marketing Mix Models (MMM) quantifying media’s contribution to sales.• Led budget simulations identifying opportunities to optimize media mix. • Uncovered media strategy potentially lowering spend by 20% with no impact on sales.• Leveraged MMM simulation to facilitate budget alignment between marketing and finance executives.
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Glenn Green Skills

Forecasting Budgeting Performance Analysis Lte Marketing Roi Marketing Planning Marketing Strategy Wireless Project Management Budgets Market Planning Romi Product Development Management Sales Compensation Analytics Pricing Analysis Crm Telecommunications Vendor Management Executive Management Product Lifecycle Management Process Improvement Project Planning Competitive Analysis Leadership Product Management Program Management Analysis Strategy Cross Functional Team Leadership Call Centers Go To Market Strategy Ad Hoc Reporting Pricing Mobile Devices Product Marketing Business Process Improvement Pricing Strategy

Glenn Green Education Details

  • The Ohio State University
    The Ohio State University
    Marketing
  • The Ohio State University
    The Ohio State University
    General

Frequently Asked Questions about Glenn Green

What company does Glenn Green work for?

Glenn Green works for General Motors

What is Glenn Green's role at the current company?

Glenn Green's current role is Demand Marketing Executive | Acquisition & Performance Marketing Leader | Track record of distilling complex, ambiguous challenges into effective and efficient customer growth strategies.

What is Glenn Green's email address?

Glenn Green's email address is gl****@****sat.com

What is Glenn Green's direct phone number?

Glenn Green's direct phone number is +172093*****

What schools did Glenn Green attend?

Glenn Green attended The Ohio State University, The Ohio State University.

What skills is Glenn Green known for?

Glenn Green has skills like Forecasting, Budgeting, Performance Analysis, Lte, Marketing Roi, Marketing Planning, Marketing Strategy, Wireless, Project Management, Budgets, Market Planning, Romi.

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