Recently, I was offered the opportunity to teach at Mercer University. For the Fall semester, I have taught Graduate Marketing Strategy and Undergraduate Marketing Principles. In the Spring I will be teaching classes in Marketing Analytics.

With the sale of Anasight, Inc., I continued as an Advisor to Anasight, Inc.. With the completion of my Advisory role, I am open for other Advisory or Board Opportunities.

Anasight specializes in the development of consumer and business insight through the analysis of complex, disparate, Big Data information sources. Anasight's data scientists work with clients to develop measurable, actionable marketing programs to acquire, develop, and retain profitable customers.

Responsible for directing Inforte's:- Insight and Analytic offerings and Intellectual Property- Product/Service Development- Marketing- Supporting all existing client relationships and business development initiativesLed "Inforte Managed Analytics Corporation", a wholly owned subsidiary of Inforte CorporationSpecialized in managed analysis and reporting, marketing models, transaction analysis, direct marketing, database management and hostingResponsibilities included:- P&L for the Managed Analytics division- Interface and client support for the three competency areas of Inforte- Strategy, Business Intelligence and Customer Management

Sold the business to Inforte Corporation in July, 2005Database marketing company - specialized in marketing models, transaction analysis, direct marketing, database management and hostingSelected clients included:America Online:Provide modeling / analytics for prospecting, retention and win-back operations.Provide strategic input for retention strategies and executionProvide guidance on appropriate information sources and processes to support data mining, direct marketing, telemarketing and online efforts.Host predictive model scoring operations and extensive 24/7 database management.Provide campaign management, rostering, reporting and analysisEstee Lauder Company:Develop and support ELC CRM Corporate initiatives.Design, manage and host retail store point-of-sale database analytics and reporting.Integrate retail POS with hosted online sales and phone center orders.Manage customer databases for the Estee Lauder, Origins, Clinique, MAC, Prescriptives, LaMer and Bobbi Brown Brands providing analysis and input into direct marketing and store operations.Support and managed analytics includes North America, Europe, and Asia-Pacific operations.AARP:Designed, built and hosted the AARP Analytic Datamart supporting Member insight generation into AARP's 38 million member baseRapid deployment delivered functionality in 2 monthsLed predictive model development and implementationSupported proactive marketing program execution

Leader in the Customer Relationship Management Solutions, Consumer and Industrial Products PracticeSelected Engagements Include:Pfizer: Developed a CRM vision, strategy, and implementation for the Direct to Consumer marketing programs and campaigns. Included the development of infrastructure and analytical capabilities. Conducted global rollout of solution.Disney: Developed retail Point of Sale data warehouse and analytics for management of retailer/licensee relationshipsClinique: Integrated all on-line and off-line consumer databases. Conducted segmentation analysis and recommended strategic on-line and off-line marketing programsBestFoods: Developed E-Business Strategy including Consumer Direct component and New Marketing MediaBlockbuster: Customer Relationship Management including consumer database compilation and analysis; Evaluation of retailer's marketing/promotional programsKmart: Evaluated/benchmarked retail POS vendor workbench and household level CRM databaseRalston: Preliminary business requirements and IT architecture design for a POS Business Intelligence System to gain consumer insights from retail POS and Frequent Shopper Programs.Industry & Trade Associations: Presented at several industry conferences, including GMA and FMI.Management Analytics: Managed the PwC Analytics Group consisting of programmers, data modelers, and business analysts.

Responsible for the newly created department combining Market Research, Category Management Support Services, Category Management Information, Electronic Commerce and Price Management.Set strategic direction and performance measurement for the combined department.

Responsible for the newly created department of Category Management Information. Identified and developed all sales data sources and consumer information in support of Category Management/Account Management. Spearheaded the rollout of syndicated information and analytic templates for 200 sites in the Coca-Cola System. Lead the use of information with all major retail customers of The Coca-Cola Company. Introduced and developed Frequent Shopper analytic capabilities and system.

Sold IMS after accepting the position with The Coca-Cola CompanyDatabase marketing company - specialized in marketing models, customer defection/retention, direct marketing

Tenured Professor specializing in marketing strategy, retail management and merchandising.