The University of South Florida (USF) announced on July 15, 2022 the creation of the Global and National Security Institute, an initiative designed to further place the state of Florida at the forefront of addressing critical issues facing the nation in sectors such as defense, economic and political security, health and human security and infrastructure and environmental security. The institute aligns with USF’s strategic plan, including creating high-impact partnerships to build a prosperous future for our communities, and helping solve global problems through faculty excellence in research. Using an interdisciplinary approach, our focus will be to integrate national security and defense policy with human and social behavior issues, engineering and technology.

Working with early startup and established business in the sporting goods landscape, along with professional services and retail environment.

Responsible for leading the overall marketing, communications and public relations strategies for a national sporting goods brand. Managed a team of three people. Led the execution and creation of all web, print and digital communications. Owned content strategy and creation, brand messaging and creative direction, as well as executive communications. • Increased market share 81% in the NFL by creating and executing integrated marketing campaign. Crafted and developed the messaging and creative assets, drove collaboration cross-functionally with sales, sports marketing and operations.• Re-energized company brand after acquisition by a private equity firm. Led a complete re-build of the company’s identity, achieving industry prominence on a global level and invigorating the sales force, resulting in a 10% increase in revenue.• Drove the partnership opportunity with the USA’s Centers for Disease Control to develop an on-product mobile messaging platform to motivate consumers to download a CDC app featuring valuable information regarding on-field head injuries. The cross-branding campaign generated thousands of downloads, national media exposure for Schutt and positioned the company as a safety-first, highly trusted organization. • Created marketing plan for the most successful launch in company history. The integrated campaign for football’s newest and most customizable helmet included multiple channels: digital, social, PR, coordinated sales programs, product placement and promo coordination. The helmet eclipsed its 12-month sales forecast within the first six months.• Developed crisis communications plan to overcome negative publicity pertaining to a federal investigation in a recently acquired company. Developed and executed a communications, PR and re-branding strategy to lift the perception of the company, counter the negative publicity and restore trust in the brand. We used the crisis as an opportunity to generate positive consumer and media engagement.

Responsible for day-to-day execution of the overall marketing, communications and public relations strategies for a national sporting goods brand. Managed team of two. Responsible for creation of dynamic content and company’s creative direction. Collaborated with CMO on strategy, brand messaging and positioning, as well delivered all copywriting content.

Responsible for all creative strategy, national advertising campaigns, brand building, public relations and tradeshow programs for one of the country’s largest manufacturers of floral packaging.• Awarded “Best New Product of the Year” for innovative new product launch leveraged through a multi-channel smart campaign.• Modernized tradeshow presence and updated processes resulting in a 20% overall cost savings.• Recipient of “Award of Merit” from Graphic Design USA Magazine as part of their national In-House Design Awards.

Closely liaised between this leading regional newspaper with daily circulation of over 300,000 with a network of 650 independent carriers. Launched a 3-ad campaign for the paper's suite of employer recruiting tools and achieved significant results over its 8-month run.Personally designed and established a database to streamline communications with dealer representatives.