Glenn Boothe Email & Phone Number

Durham, North Carolina, United States

andmoreagain presents books and promotes live music in the triangle area of North Carolina

Durham, North Carolina, United States

Marketing Director for the independent record label based in Durham, NC.

Raleigh-Durham, North Carolina Area

Produced 250 performances annually combining established acts (Hannibal Burress, Bebel Gilberto) with a diverse range of developing artists (Mitski, Lucas Nelson, Rapsody.) Managed $500K+ performance budget generating over $1mm in revenue from door and concessions sales in 2019.* Increased number of touring acts 12% by refining booking methodology which.

Carrboro, NC

Generated and oversaw the execution of 100+ marketing plans for performances ranging from Wilco to Welcome to Nightvale. Oversaw advance communication with artists for 100+ shows including multi-act festivals featuring Future Islands, Sylvan Esso as well as Merge Records 25th anniversary.* Elevated Facebook engagement rate over 100% during first two months.

Chapel Hill, NC

Booked over 3000 events including early performances by Arcade Fire, St. Vincent, Bon Iver, MGMT, etc. Oversaw advertising of 300 events annually, expanding marketing mix to include the rise of social media.* Increased revenue 31% in first four years of operation.* Reduced marketing spend $11,000 annually by reconfiguring design and distribution of print.

Chapel Hill, NC

* Generated $200,000 in revenue during first year of operation for start-up distributor of confectionery products. * Decreased return rate of perishable products over 50% by designing inventory management system.* Strategically segmented potential accounts and created targeted marketing materials to generate stronger leads.

Greater Los Angeles Area

* Assisted in the creation of web-based business models for six entertainment-oriented start-ups in collaboration with business development team.* Designed entertainment industry sales deck to target potential clients based on their utilization of streaming media content.

Greater Los Angeles Area

* Developed strategic marketing plan for summer baseball camps with earning potential over $250,000 annually.

Greater New York City Area

* Signed four new acts to the label.* Oversaw six strategic marketing plans for new releases, implementing advertising campaigns with budgets of $200,000.* Reduced advertising spend 50% by creating an advertising system that was implemented by entire company.* Restructured radio department leading to increased airplay and over 100,000 in sales of debut by.

Greater New York City Area

* Created Adult Album Alternative (AAA) radio department to generate additional exposure for artists that target an older demographic.* Oversaw airplay on 100 commercial alternatives, Adult Alternative (AAA) and NPR-affiliated stations.

Greater New York City Area

* Staffed and managed 35 college representatives to form street teams located in top college markets.* Developed strategies to increase radio airplay and procure product placement at retail.* Implemented marketing plans for six platinum albums including the launch of platinum acts Pearl Jam and Rage Against the Machine.

Greater New York City Area

* Established and maintained relationships with 250 college radio stations and 20 commercial alternative stations.* Spearheaded radio campaign for Dream Warriors that generated sales 700% over projections.

Chapel Hill, NC

• Programmed new albums for on-air play.
• Interfaced with record label representatives to inform them of airplay decisions.

Mba, Marketing, 3.85 Gpa

Activities and Societies: • Beta Gamma Sigma

Bachelor Of Arts, Radio, Television And Motion Pictures.