Glenn Castle Email & Phone Number

Albany, Ny

United States

Initiate development, creation and tracking of multiple digital marketing campaigns and strategy for clients, help create and develop virtual CME and CEU educational events, work with clinicians, associations, accrediting organizations, and manufactures. Responsibilities include:Project Management duties, tracking and maintaining marketing campaigns, updating websites, and social media sites, researching and creating new pages, posts, videos, and articles, increase website traffic and presence through SEO optimization, email marketing campaigns, social media advertising, google ads, and YouTube videos.Communicate with internal and external stakeholders on performance tracking using google analytics tools and weekly/monthly status reports.Manage the creation and implementation of patient and clinician facing educational and collateral material, flyers, video and online digital events and presentations.Coordinate with external virtual assistants, CME and CEU accrediting bodies, clinicians, attendees, and associations

Marketing Manager and PM for evidence based medical publication for healthcare lower extremity practitioners and a mental health facility

Marketing Manager and PM for evidence based medical publication for healthcare lower extremity practitioners and a mental health facility

Clifton Park, New York

Managed content optimization and brand consistency across all content offerings and processes including development, production, and finishing. Worked as internal project manager collaborating closely with digital and print media teams, in alignment with project plans, including creation, updating, and monitoring all projects. •Simultaneously led various teams to deliver content projects though sourcing, contracting, scheduling, budgeting, and managing copy-edits, project scope, art creation, manuscript review, photo/video shoots, composition, proofreading, permissions, indexing, finishing, manufacturing, and online publishing.•Hired domestic and international content providers including authors, subject matter experts (SMEs), publishing vendors, content finishers, and print/digital vendors. Managed digital and print content calendar and projects through pipeline.•Directed creation of written content and collaborated with various departments to ensure consistent voice and branding message through all site, email, and marketing/advertising copy.•Managed content development and production of 65+ titles and learning solutions from deliverables to project closure; worked closely with authors on supplying manuscripts; contracted out copyediting, proofreading, page layout, and graphics; set up production schedule, content delivery, and materials online and worked with digital team to ensure timeliness to printer.•Reviewed, validated, and processed user change requests and updated project management plan and clearly communicated schedule and budget to stakeholders. •Worked with cross-functional teams and documented project timelines, progress, and issues. Maintained accurate project documentation and close-out procedures; created print and digital training materials.•Conducted weekly status and daily stand-up meetings, outlined/tracked deliverables to project baselines, and reported project status milestones to key stakeholders.

New York, Ny

Worked closely with and served as liaison between digital development and creative teams, including Pre-press, Digital, and Presentation departments, managed daily workflow, and oversaw operations processes for resource and workflow across 3D design, artwork, print production, proofreading, and presenting finished project.• Developed/maintained departmental quality control and standard operating procedures; negotiated timelines and $500K budgets with department heads, team leaders, and vendors. • Conducted monthly training sessions for department staff and new employees.• Managed presentation support staff scheduling for symposiums, ad-boards, curriculum review, and continued medical education (CME) activities. • Designed templates, backgrounds, artwork, and content for new business pitches, websites, promotions, and CME presentations.

Managed $1.5M account for Goldman, Sachs & Thomas Weisel Partners and oversaw site operations and P&L. Managed HR responsibilities for hiring/terminating employees, conducting performance reviews, and reporting to Regional Administrators. • Managed and scheduled 15 Presentation and Production team members. • Oversaw design and production projects for corporate templates, branding guidelines, and communications, including creating pitchbooks, screen shows, flyers, logos, posters, regional presentations, graphic icons.• Developed workflow, quality control procedures, filing structure/naming conventions, and design libraries; prepared profit and loss analyses, client billing packages, payroll and annual account review presentations.

Bs, Marketing

Associate Of Arts (A.A.), Business Administration And Management, General