Glenn Castle Email & Phone Number

Albany, NY

United States

Initiate development, creation and tracking of multiple digital marketing campaigns and strategy for clients, help create and develop virtual CME and CEU educational events, work with clinicians, associations, accrediting organizations, and manufactures. Responsibilities include:Project Management duties, tracking and maintaining marketing campaigns.

Marketing Manager and PM for evidence based medical publication for healthcare lower extremity practitioners and a mental health facility

Marketing Manager and PM for evidence based medical publication for healthcare lower extremity practitioners and a mental health facility

Clifton Park, New York

• Managed content optimization and brand consistency across all content offerings and processes including development, production, and finishing. Worked as internal project manager collaborating closely with digital and.
• Simultaneously led various teams to deliver content projects though sourcing, contracting, scheduling, budgeting, and managing copy-edits, project scope, art creation, manuscript review, photo/video shoots.
• Hired domestic and international content providers including authors, subject matter experts (SMEs), publishing vendors, content finishers, and print/digital vendors. Managed digital and print content calendar and.
• Directed creation of written content and collaborated with various departments to ensure consistent voice and branding message through all site, email, and marketing/advertising copy.
• Managed content development and production of 65+ titles and learning solutions from deliverables to project closure; worked closely with authors on supplying manuscripts; contracted out copyediting, proofreading, page.
• Reviewed, validated, and processed user change requests and updated project management plan and clearly communicated schedule and budget to stakeholders.

New York, NY

• Worked closely with and served as liaison between digital development and creative teams, including Pre-press, Digital, and Presentation departments, managed daily workflow, and oversaw operations processes for.
• Developed/maintained departmental quality control and standard operating procedures; negotiated timelines and $500K budgets with department heads, team leaders, and vendors.
• Conducted monthly training sessions for department staff and new employees.
• Managed presentation support staff scheduling for symposiums, ad-boards, curriculum review, and continued medical education (CME) activities.
• Designed templates, backgrounds, artwork, and content for new business pitches, websites, promotions, and CME presentations.

• Managed $1.5M account for Goldman, Sachs & Thomas Weisel Partners and oversaw site operations and P&L. Managed HR responsibilities for hiring/terminating employees, conducting performance reviews, and reporting to.
• Managed and scheduled 15 Presentation and Production team members.
• Oversaw design and production projects for corporate templates, branding guidelines, and communications, including creating pitchbooks, screen shows, flyers, logos, posters, regional presentations, graphic icons.
• Developed workflow, quality control procedures, filing structure/naming conventions, and design libraries; prepared profit and loss analyses, client billing packages, payroll and annual account review presentations.

Bs, Marketing

Associate Of Arts (A.A.), Business Administration And Management, General