Director Of Marketing
CurrentResponsible for developing and evaluating marketing communication strategies for transit agency’s brand and family of services, including fixed route bus service, two commuter rail systems, the expansion of an on-demand rideshare program (micro-transit) and an all-electric premium circulator service. Direct advertising campaign and creative strategy. Manage advertising and promotional budgets in excess of $1.5 million, coordinate procurements and review RFPs for departmental needs. Develop community partnerships to generate awareness of and promote array of agency services through digital communication programs and public events.