Head of marketing for North America's largest finished vehicle transportation logistics provider. Responsible for brand strategy, demand generation, revenue acquisition strategy, customer lifecycle communication, and sales and marketing automation.Selected Contributions:- Active leader in the company's digital transformation in partnership with McKinsey- Implemented HubSpot automated lead scoring and rep notification workflows- Created 20+ automated drip marketing flows in HubSpot- Implemented Salesforce Sales Enablement cadences improving sales efficiency and customer lifecycle communicatiom

Orchestrated go-to-market strategies and sales operations for a $180M global tech services firm specializing in enterprise and business transformation solutions. Managed all strategic and solution marketing for automotive, healthcare, and banking clients. Launched industry partnerships, including Salesforce, Microsoft, Amazon AWS, Google, and Tricentis. Internal Salesforce administrator and subject matter expert for the company’s customer-facing Salesforce consulting practice. Selected Contributions:- Established and managed strategic partnerships with Salesforce, Microsoft, Pega, AWS, and Google Cloud that drove $10m in new revenue over the prior year- Led development of new solutions for testing automation and conversational AI that resulted in 38 sales-qualified leads with Fortune 500 targets- Drove over 15% in annual revenue growth through strategic business development- Conceptualized and launched 18 omnichannel campaigns using Pardot marketing automation- Championed an 18% increase in sales productivity through Salesforce deployment and optimization

Drove product marketing, product development, sales strategy, and sales operations for a B2B tech company focused on automotive, healthcare, and retail industries. Led expansion strategies targeting the retail and healthcare industries with packaged security solutions. Developed a demand-generating platform through CRM and workflow streamlining. Served as Chief of Staff, driving execution of company strategy and preparation for board meetings.Selected Contributions:- Championed a 42% growth in annual revenue of the managed security solution and established placement of the firm in the Top 3 in market share in less than three years- Developed webinars that generated over 900 leads and created 27 Pardot marketing landing pages, generating over 1,900 leads- Drove the development of a Salesforce-based provisioning system to effectively manage the delivery of complex services to thousands of eCommerce orders- Vitally supported new story and packaging, leading to the successful sales of the ANX Automotive and Healthcare business units to Open Text at a high-value price

B2B and B2C telecom company offering solutions for internet bandwidth, digital connectivity, hosting, and value-added tech services.VP, Business Marketing (Oct 2004 - Jul 2008) - Talk America/Cavalier, Southfield, MIDrove high growth marketing strategy for the business division• Created lead generation programs that resulted in 28% annual sales growth• Increased unique web visitors by 19% • Managed $1m+ marketing budget • Created 50+ digital marketing assets and 8 press releases VP, Customer Operations (Jun 2000 – Sep 2004) – LDMI, Southfield, MIManaged 70+ seat call center (customer service, inside sales, collections and sales support)• Reduced churn to 1.2%• Achieved 129% of sales goal• Improved margin of local service product by 27%