Vice President Marketing
CurrentHead of marketing for North America's largest finished vehicle transportation logistics provider. Responsible for brand strategy, demand generation, revenue acquisition strategy, customer lifecycle communication, and sales and marketing automation.Selected Contributions:- Active leader in the company's digital transformation in partnership with McKinsey- Implemented HubSpot automated lead scoring and rep notification workflows- Created 20+ automated drip marketing flows in HubSpot- Implemented Salesforce Sales Enablement cadences improving sales efficiency and customer lifecycle communicatiom