Glen Nelson

Glen Nelson Email and Phone Number

Global B2B Content, Marketing & Communications Leader @ Chicago, IL, US
Chicago, IL, US
Glen Nelson's Location
Greater Chicago Area, United States, United States
Glen Nelson's Contact Details
About Glen Nelson

My corporate, agency and consulting experience spans marketing strategy, brand positioning, corporate communications, digital marketing, thought leadership, content strategy and events. I’ve directed messaging and marketing programming toward virtually every industry and driven demand for innovations in cloud, automation, data & analytics, customer experience, IoT, supply chain optimization, artificial intelligence, digital engineering and security. Presently, I serve clients to: • Position and articulate differentiating brand and solution value through eminence building. multi-channel campaigns and other go-to-market strategies • Elevate brand visibility and foster relationships with industry influencers and decision-makers through digital and analog approaches• Provide leadership counsel in corporate and team communications• Manage brand reputation, boost thought leadership as well as humanize company vision, mission and purpose• Coach on AI tools and prompt engineering• Capture and convey engaging stories and compelling viewpoints. A husband and proud father to two daughters, I’m deeply grateful to all who’ve inspired me throughout my life. SPECIALTIES INCLUDE:Marketing strategy, corporate communications, thought leadership, campaign and content strategy, brand and solution positioning, strategic messaging, change management, employee engagement, merger integration, crisis communications, media/analyst/investor relations, sales enablement, event management, social media, websites, digital marketing, SEO, advertising and lead generation.

Glen Nelson's Current Company Details
Nelson Worldwide, Inc.

Nelson Worldwide, Inc.

Global B2B Content, Marketing & Communications Leader
Chicago, IL, US
Glen Nelson Work Experience Details
  • Nelson Worldwide, Inc.
    Nelson Worldwide, Inc.
    Chicago, Il, Us
  • Nelson Worldwide, Inc.
    Principal
    Nelson Worldwide, Inc. Jan 2023 - Present
    Provide strategic marketing and communications services to technology and B2B companies to increase global demand, elevate brand eminence, and engage customers and employees to attain more profitable growth. Services include: - Brand, solution and executive positioning- Public relations- Content-based lead-gen and nurturing- Global campaigns & solution launches- Thought leadership & social media- Change management & internal communications- Merger integration- Event management & sales enablement
  • Cognizant
    Sr. Director, Global Thought Leadership
    Cognizant 2018 - 2022
    Teaneck, New Jersey, Us
    Editorial director and hands-on producer of campaign-driving articles, blogs, research reports, white papers, podcasts and graphics/animations, advising on and supporting thought leadership, strategic messaging and content strategies. Practice groups served include IoT, CX, digital operations and software engineering, as well as industries such as retail, healthcare, life sciences, manufacturing and financial services.• Spearheaded the company’s flagship publication Cognizanti (2021 edition), featuring perspectives from C-level clients, subject matter experts and company leadership.• Led and contributed to the production and promotion of rigorous, research- and experience-based reports and insights covering topics such as AI, IoT, automation, software engineering and workplace belonging.• Led thought leadership activation, more than doubling social media amplification through the company’s advocacy platform.
  • Capgemini
    North America Lead: Communications, Content, Digital & Pr
    Capgemini 2013 - 2017
    Paris, France, Fr
    For this $12-billion digital and innovation services provider, set strategy and directed the North America communications, PR, social media and content marketing function. Efforts virtually doubled brand awareness (Ipsos study) and contributed to 100% revenue growth over my four years there. • Honored for "marketing excellence" (one of two global recipients), transforming the communications function to strengthen brand eminence, competitive differentiation and go-to-market campaigns.• Energized thought leadership program, including more than doubling executive bylines in leading outlets; increased blogs 10x; media and social share-of-voice consistently ranked in top 3 to 4 among competitive set.• Increased top-tier media coverage 300%, featuring 60+ spokespersons. Developed and led crisis communications effectively managing a variety of risk scenarios.
  • Ge Nelson & Co.
    President
    Ge Nelson & Co. 2009 - 2013
    Provide strategic marketing and communications services to technology and B2B companies to increase global demand, elevate brand eminence, and engage customers and employees to attain more profitable growth.
  • Agentrics (Acquired By Neogrid)
    Director, Global Marketing And Corporate Communications
    Agentrics (Acquired By Neogrid) 2006 - 2009
    Joinville, Santa Catarina, Br
    Led brand positioning and transformed the recently rebranded company into a demand-generating business through campaign strategies, content, events, and media and analyst relations. Ignited growth and fostered industry engagement. Managed corporate integration after our acquisition by Neogrid in 2009, and launched a new joint venture and brand, SA2 Worldsync. Agentrics was a combination of the Worldwide Retail Exchange and GlobalNetXchange and owned by a few dozen of the world's largest retailers and CPG manufacturers. We offered demand planning and replenishment solutions, such as collaborative managed inventory, vendor managed inventory, sales and operations planning, and distribution requirements planning, as well as collaborative planning, forecasting, and replenishment. Our retail and distribution intelligence solutions enabled retailers and suppliers to collect, manage, and distribute vital sales, inventory, and product information to enhance transparency and facilitate collaboration among supply chain partners.
  • Oracle Retail
    Global Marketing Director
    Oracle Retail 2004 - 2005
    Austin, Texas, Us
    Led global marketing and communications for Retek Inc., a publicly owned $170MM provider of software solutions for retailers. Retek was acquired by Oracle shortly after I joined the firm. Developed programs to promote thought leadership and best practices in supply chain management, collaboration, merchandising, point-of-sale and retail optimization.Directed merger-related internal and industry-wide communications to support customer and employee retention. Oversaw successful and swift marketing transition efforts as member of corporate integration team.
  • Walker Sands Communications
    Senior Vice President
    Walker Sands Communications 2001 - 2004
    Chicago, Illinois, Us
    Rejoined Walker Sands during 2005-2006. Co-founded this award-winning agency to develop and execute marketing strategies that help clients enter new markets, increase sales, boost visibility, position solutions and build market leadership capabilities. Client industries included retail technologies, medical devices, gaming, insurance, consumer goods, financial services and public-sector municipal Wi-Fi.
  • Armature (Acquired By Lawson Software)
    Global Marketing Director
    Armature (Acquired By Lawson Software) 2000 - 2001
    Gb
    Senior marketing executive for this $40 million provider of supply chain and merchandising software applications for retailers and CPG manufacturers. Acquired by Lawson a year after my appointment. Member of corporate operating committee and reported to CEO. Departed after acquisition by Lawson.
  • Beautyjungle (Acquired By Fashionmall)
    Vice President Marketing & Communications
    Beautyjungle (Acquired By Fashionmall) 1999 - 2000
    Early executive team member of this high-profile online retailer and supply chain & logistics provider to the health and beauty industry. Acquired by FashionMall a year after my appointment. Recognized by Fortune magazine as the 4th best online retailer for “best customer experience” (Amazon.com was 3rd). Departed after acquisition by FashionMall in 2000.

Glen Nelson Skills

Marketing Strategy Strategy Lead Generation Marketing Communications Marketing Management B2b Leadership Corporate Communications E Commerce Market Research Public Relations Enterprise Software Consulting Strategic Partnerships Strategic Communications Business Strategy Thought Leadership Strategic Planning Management Consulting Seo Advertising Media Relations Social Media Program Management Integrated Marketing Sales Product Marketing Brand Management Social Media Marketing Digital Media Internal Communications Change Management Technology Marketing Go To Market Strategy Product Development Event Management Merger Integration Leadership Development B2b Marketing Strategy Event Planning Team Leadership Acquisition Integration Positioning Strategic Brand Positioning Demand Generation Entrepreneurial Organizations Sales Presentations Strategic Vision Speech Writing

Glen Nelson Education Details

  • Depaul University
    Depaul University
    Marketing Emphasis
  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Digital Marketing & Social Media Analytics - Certificate
  • Northern Illinois University
    Northern Illinois University
    Journalism/Pr

Frequently Asked Questions about Glen Nelson

What company does Glen Nelson work for?

Glen Nelson works for Nelson Worldwide, Inc.

What is Glen Nelson's role at the current company?

Glen Nelson's current role is Global B2B Content, Marketing & Communications Leader.

What is Glen Nelson's email address?

Glen Nelson's email address is gl****@****ant.com

What is Glen Nelson's direct phone number?

Glen Nelson's direct phone number is +331475*****

What schools did Glen Nelson attend?

Glen Nelson attended Depaul University, Mit Sloan School Of Management, Northern Illinois University.

What skills is Glen Nelson known for?

Glen Nelson has skills like Marketing Strategy, Strategy, Lead Generation, Marketing Communications, Marketing, Management, B2b, Leadership, Corporate Communications, E Commerce, Market Research, Public Relations.

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