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My corporate, agency and consulting experience spans marketing strategy, brand positioning, corporate communications, digital marketing, thought leadership, content strategy and events. I’ve directed messaging and marketing programming toward virtually every industry and driven demand for innovations in cloud, automation, data & analytics, customer experience, IoT, supply chain optimization, artificial intelligence, digital engineering and security. Presently, I serve clients to: • Position and articulate differentiating brand and solution value through eminence building. multi-channel campaigns and other go-to-market strategies • Elevate brand visibility and foster relationships with industry influencers and decision-makers through digital and analog approaches• Provide leadership counsel in corporate and team communications• Manage brand reputation, boost thought leadership as well as humanize company vision, mission and purpose• Coach on AI tools and prompt engineering• Capture and convey engaging stories and compelling viewpoints. A husband and proud father to two daughters, I’m deeply grateful to all who’ve inspired me throughout my life. SPECIALTIES INCLUDE:Marketing strategy, corporate communications, thought leadership, campaign and content strategy, brand and solution positioning, strategic messaging, change management, employee engagement, merger integration, crisis communications, media/analyst/investor relations, sales enablement, event management, social media, websites, digital marketing, SEO, advertising and lead generation.
Nelson Worldwide, Inc.
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Nelson Worldwide, Inc.Chicago, Il, Us
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PrincipalNelson Worldwide, Inc. Jan 2023 - PresentProvide strategic marketing and communications services to technology and B2B companies to increase global demand, elevate brand eminence, and engage customers and employees to attain more profitable growth. Services include: - Brand, solution and executive positioning- Public relations- Content-based lead-gen and nurturing- Global campaigns & solution launches- Thought leadership & social media- Change management & internal communications- Merger integration- Event management & sales enablement
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Sr. Director, Global Thought LeadershipCognizant 2018 - 2022Teaneck, New Jersey, UsEditorial director and hands-on producer of campaign-driving articles, blogs, research reports, white papers, podcasts and graphics/animations, advising on and supporting thought leadership, strategic messaging and content strategies. Practice groups served include IoT, CX, digital operations and software engineering, as well as industries such as retail, healthcare, life sciences, manufacturing and financial services.• Spearheaded the company’s flagship publication Cognizanti (2021 edition), featuring perspectives from C-level clients, subject matter experts and company leadership.• Led and contributed to the production and promotion of rigorous, research- and experience-based reports and insights covering topics such as AI, IoT, automation, software engineering and workplace belonging.• Led thought leadership activation, more than doubling social media amplification through the company’s advocacy platform. -
North America Lead: Communications, Content, Digital & PrCapgemini 2013 - 2017Paris, France, FrFor this $12-billion digital and innovation services provider, set strategy and directed the North America communications, PR, social media and content marketing function. Efforts virtually doubled brand awareness (Ipsos study) and contributed to 100% revenue growth over my four years there. • Honored for "marketing excellence" (one of two global recipients), transforming the communications function to strengthen brand eminence, competitive differentiation and go-to-market campaigns.• Energized thought leadership program, including more than doubling executive bylines in leading outlets; increased blogs 10x; media and social share-of-voice consistently ranked in top 3 to 4 among competitive set.• Increased top-tier media coverage 300%, featuring 60+ spokespersons. Developed and led crisis communications effectively managing a variety of risk scenarios. -
PresidentGe Nelson & Co. 2009 - 2013Provide strategic marketing and communications services to technology and B2B companies to increase global demand, elevate brand eminence, and engage customers and employees to attain more profitable growth. -
Director, Global Marketing And Corporate CommunicationsAgentrics (Acquired By Neogrid) 2006 - 2009Joinville, Santa Catarina, BrLed brand positioning and transformed the recently rebranded company into a demand-generating business through campaign strategies, content, events, and media and analyst relations. Ignited growth and fostered industry engagement. Managed corporate integration after our acquisition by Neogrid in 2009, and launched a new joint venture and brand, SA2 Worldsync. Agentrics was a combination of the Worldwide Retail Exchange and GlobalNetXchange and owned by a few dozen of the world's largest retailers and CPG manufacturers. We offered demand planning and replenishment solutions, such as collaborative managed inventory, vendor managed inventory, sales and operations planning, and distribution requirements planning, as well as collaborative planning, forecasting, and replenishment. Our retail and distribution intelligence solutions enabled retailers and suppliers to collect, manage, and distribute vital sales, inventory, and product information to enhance transparency and facilitate collaboration among supply chain partners. -
Global Marketing DirectorOracle Retail 2004 - 2005Austin, Texas, UsLed global marketing and communications for Retek Inc., a publicly owned $170MM provider of software solutions for retailers. Retek was acquired by Oracle shortly after I joined the firm. Developed programs to promote thought leadership and best practices in supply chain management, collaboration, merchandising, point-of-sale and retail optimization.Directed merger-related internal and industry-wide communications to support customer and employee retention. Oversaw successful and swift marketing transition efforts as member of corporate integration team. -
Senior Vice PresidentWalker Sands Communications 2001 - 2004Chicago, Illinois, UsRejoined Walker Sands during 2005-2006. Co-founded this award-winning agency to develop and execute marketing strategies that help clients enter new markets, increase sales, boost visibility, position solutions and build market leadership capabilities. Client industries included retail technologies, medical devices, gaming, insurance, consumer goods, financial services and public-sector municipal Wi-Fi. -
Global Marketing DirectorArmature (Acquired By Lawson Software) 2000 - 2001GbSenior marketing executive for this $40 million provider of supply chain and merchandising software applications for retailers and CPG manufacturers. Acquired by Lawson a year after my appointment. Member of corporate operating committee and reported to CEO. Departed after acquisition by Lawson. -
Vice President Marketing & CommunicationsBeautyjungle (Acquired By Fashionmall) 1999 - 2000Early executive team member of this high-profile online retailer and supply chain & logistics provider to the health and beauty industry. Acquired by FashionMall a year after my appointment. Recognized by Fortune magazine as the 4th best online retailer for “best customer experience” (Amazon.com was 3rd). Departed after acquisition by FashionMall in 2000.
Glen Nelson Skills
Glen Nelson Education Details
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Depaul UniversityMarketing Emphasis -
Mit Sloan School Of ManagementDigital Marketing & Social Media Analytics - Certificate -
Northern Illinois UniversityJournalism/Pr
Frequently Asked Questions about Glen Nelson
What company does Glen Nelson work for?
Glen Nelson works for Nelson Worldwide, Inc.
What is Glen Nelson's role at the current company?
Glen Nelson's current role is Global B2B Content, Marketing & Communications Leader.
What is Glen Nelson's email address?
Glen Nelson's email address is gl****@****ant.com
What is Glen Nelson's direct phone number?
Glen Nelson's direct phone number is +331475*****
What schools did Glen Nelson attend?
Glen Nelson attended Depaul University, Mit Sloan School Of Management, Northern Illinois University.
What skills is Glen Nelson known for?
Glen Nelson has skills like Marketing Strategy, Strategy, Lead Generation, Marketing Communications, Marketing, Management, B2b, Leadership, Corporate Communications, E Commerce, Market Research, Public Relations.
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