Lead creative marketing teams to deliver 360 campaigns for SHOWTIME original content – series, awards and product. Direct internal creative studio, external agencies, photographers & directors on campaigns that drive conversation & brand awareness. Experience on AV trailers, print, design packaging, social, and editorial digital content. Work with content, talent, and show runners to create unique storytelling for our audiences to connect around the world.

Branding, writing, concepting, & creative consulting agency focused on the unique needs of multi-cultural audiences.Clients to date are -Showtime-Peacock-Ernst & Young -Atomized Studios

• Provide overarching direction for the creative development of on-air promos, brand/show campaigns, on-air environmental design, and off-air (print, digital, social, OOH) creative for MTV, VH1 & Logo • Led creative for 8 seasons of Emmy Award winning competition reality show RuPaul's Drag Race & RuPaul's Drag Race All Stars resulting in record breaking ratings, award winning campaigns, and a cultural phenomenon • Oversaw 360 marketing campaigns for hit franchise Love & Hip Hop, elevating the show & VH1 brand, and helping it become the #1 series on cable• Effectively managed a team of creatives including writers, producers, editors, creative directors, & copy writers guiding their overall professional development• Directed top tier talent including RuPaul, Martha Stewart, Ice Cube, Lindsay Lohan, Teyana Taylor, & Nene Leakes• Board of SOMOS – Viacom’s internal Hispanic heritage employee resource group

• Directed creative on video & social content for Coca-Cola and all Coca-Cola owned brands: Sprite, smartwater, Dasani, Gold Peak Tea, Odwalla, Fanta, Minute Maid, Mello Yello, ZICO, Fuze• Oversaw all video, editorial, and social content via media partnerships for all Coca-Cola owned brands at Universal McCann – with a focus on multicultural initiatives• Executed strategic content ideas to clients that delivered real business results: increased sales, brand favorability, and top-of-mind awareness• Leveraged innovative technology, targeting tactics, & strategic partnerships to combine science & creative for better client outcomes. • Acted as lead creative on successful new business pitches for Hulu, GoPro, FitBit, Tourism Australia, and H&M, winning new accounts as AOR & generating millions of dollars in revenue for the company. • Cannes Lions 2016 Roving Reporter for Interpublic Group/Media Brands digital TV network - MBTV

• Developed, wrote, and directed innovative content solutions for various brands at Velocity, Viacom’s in-house branded content agency, attracting new advertisers and retaining old ones• Partnered with digital, social, and programming teams to create entertaining, platform-agnostic branded content that propelled Viacom brands and delivered optimal results for network advertisers• Oversaw a team of freelancers, associate producers, designers, editors, and copywriters

• Developed and produced integrated video content for HereTV and Here Mediaʼs constellation of sites• Shot and edited behind the scenes footage for photo shoots for sponsors• Responsible for client video wall event integration for the OUT100 (2010 and 2011)• Producer of The Advocateʼs 45th Anniversary in LA and brand integration for Lexus, Macyʼs, & Hilton• On-air guest host for HereTVʼs dating show, Threesome

• Produced and wrote original copy for Biography updates and obits• Directed talent for sit down interviews in the field and in studio & directed reenactment segments• Secured footage, stills, voiceovers, and music for all Bios• Supervised daytime and nighttime edit sessions (Avid & Final Cut)• Maintained A&E rights bibles for all elements appearing on-air

• Booked 20-30 guests and experts weekly and handled all necessary travel arrangements• Researched relevant news stories for show segments and topics• Wrote scripts for in studio and field segments• Pitched original show ideas and set ups