• Provided strategic leadership and direction to the Policy Enforcement Leadership team, ensuring alignment of team objectives with Policy and Trust & Safety goals• Led weekly senior leadership meetings and monthly/quarterly business reviews for Policy Enforcement• Built the Emerging Products Policy Implementation team from the ground up, developing processes to enhance the efficiency of policy deployment to Ops teams• Partnered closely with cross-functional leaders from Operations, Product, and Enablement teams to ensure successful product and policy launches to achieve key joint objectives• Developed and implemented a comprehensive performance evaluation system, creating metrics and scorecards for 200+ Policy Enforcement Specialists across multiple products

• Leading planning and execution (military reservist)

• Participated in periodic call-ups to ensure unit combat readiness (military reservist)• Led successful overseas training missions in Australia and Taiwan and served as a cadre in the Guards Conversion Course• Specially selected to be an umpire in Australia to evaluate other units in the Armed Forces

• Achieved high manager evaluation scores: 93% Manager, 91% Company, 93% Personal Experience• Led a team of senior data analysts and project managers, driving strategy and collaboration with Policy, Legal, Engineering, Product, and Partnerships teams on regulatory compliance, operational excellence, tools and infrastructure and improving our developer experience• Led a cross-functional metrics steering group across Sunnyvale, Dublin and Singapore to define north-star metrics and pilot new metrics (prevalence, FPR, FDR, Recall, Precision, F score)• Sponsored quality improvement projects, increasing vendor accuracy and consistency scores from ~20% to >99% within a year• Successfully managed operations for US2020 and other major elections, aligning staffing and protocols with stakeholders

• Responsible for managing a portfolio of projects aimed at improving the safety of users on a range of Google’s Search products

• Collaborated with Policy, Counterfeit Legal, and Engineering teams to devise and implement novel solutions to address the counterfeit issue at scale, successfully reducing counterfeit prevalence on Google Shopping by >50%• Developed a counterfeit tracking dashboard that generated actionable insights to tackle counterfeit using trends and signals

• Led policy enforcement efforts in APAC (Southeast Asia and Greater China) and global markets with CN and AR languages• Developed and maintained Policy Enforcement Guidelines for Google Shopping in APAC, used internally by Ops teams• Seasoned collaborator with cross-functional teams e.g. Product Policy, Engineering, Legal, Sales and Support• Piloted and conducted deep-dive policy and insights trainings for business teams in the region• Launched a statistical abuse framework to streamline onboarding for merchant marketplaces

• Acted as the primary liaison with Legal and LegitScript, a third-party drug and medicine checker, to identify PDT, OTC and harmful drugs, advancing our policy enforcement for healthcare and medicines from reactive to proactive• Addressed gaps in internal processes, workflows and documentation across FTEs and vendor teams, improving accuracy, consistency and scalability in healthcare and medicines enforcement

• Led analytics engagement with Sales teams across six Southeast Asia markets (ID, MY, SG, TH, PH and VN)• Hands-on data expert in running statistical t-test and k-means clustering methods for audience analysis• Executed complex data pipeline builds for data migration and data processing• Built end-user visualisations on Tableau, Nexus, and Argus dashboards, translating data into actionable insights• Led the global roll-out of scaled reporting tools to Sales teams and partnered with engineering to ensure platform stability• Presented data insights to top clients, including Lazada, Singtel, Samsung, Chilindo and Traveloka

• Provided actionable insights for Sales teams by extracting data from Hive and Vertica databases• Developed complex Tableau dashboards for both internal teams and external client use• Led automation efforts in the US by using bash scripting on Linux to set up automated weekly alert emails• Delivered analytics and measurement expertise to Tier 1 West Coast US clients, including Expedia, Hotwire and Microsoft• Successfully executed A/B tests for clients to measure the incremental value of Criteo’s retargeting platform• Represented Criteo at the 2015 Tableau Conference in Las Vegas, NV

• Designed and executed a time-series conversion lag project to analyse lag times between the last viewed impression and the conversion, which was subsequently implemented by the AI and engineering team• Introduced Tableau to the organisation and developed complex dashboards to address business challenges• Used R for data visualisation projects, with a focus on heatmaps and boxplots• Led engagement with Rocket Fuel’s Japan partners – CCI, a subsidiary of Dentsu and Hakuhodo• Early adopter and promoter of Facebook direct bidding platform for ad delivery as an alternative to FBX bidding• Piloted survey-optimised campaigns using Dimestore, Vizu and Nielsen platforms• Directly supported account management teams in San Francisco, New York and Texas in campaign optimization• Created dashboards in Excel for Sales teams to visualise key campaign metrics through ODBC connections on MS query• Collaborated with data engineers to build MySQL database tables for faster querying and analysing campaign bot traffic

• Led student research assistants in field collection of water samples from Singapore’s waterways and conducted the categorisation of Seawall biota to study the impact of urbanisation on aquatic ecosystems

• Provided financial training to schools and institutions• Pioneered the design of an environmental safety board game for Singapore’s National Environment Agency