Glenn O'Neal Email & Phone Number

Arlington, Virginia, Us

Arlington, Va, Us

Served as a thought leader and change advocate on executive team of the largest mental health grassroots organization in the U.S. Mentored and led 16 employees, daily operational workflows, and $3M+ annual department budget to maintain department continuity. Produced a comprehensive suite of editorial products and services, marketing / communications plans, and general communications strategies to raise that national profile with key external audiences.➢ Generated stronger following across 25K+ print and digital readership by orchestrating major redesign for The Advocate.➢ Delivered 12K+ advance / first-week and 30K sales for first book through targeted campaign activating reader awareness.➢ Forged trusted partnerships with communications executives across the mental health nonprofit landscape in support of CEO Alliance for Mental Health.➢ Maintained a keen pulse on evolving mission values and priorities, creating and adapting messaging strategies to align with organization vision.➢ Directed turn-key communications strategies impacting public affairs, social media, web content, blog, integrated marketing, and internal corporate activities.➢ Cultivated a strong environment of teamwork and ownership of deliverables, creating professional development opportunities to meet individual goals while driving organizational objectives.

Washington, Dc, Us

Built and led high-performance team of 5 employees to own rigorous communications strategies in media relations, social media, speechwriting, public education, and executive correspondence. Served in highly visible role representing organization mission to a diverse stakeholder base spanning Capitol Hill, the media, the public, and other industry stakeholders. ➢ Maintained a web of communications with other managers to refine messaging development and rapid response to new events.➢ Deepened organization influence by directing all content development for speeches, blogs, and social media posts for CEO.➢ Influenced continuous improvement efforts by restructuring department, addressing media events, and reinforcing communications in partnership with senior leadership.➢ Developed and implemented media relations strategies designed to raise national profile.➢ Instrumental in planning and executing events maximizing engagement and organization credibility.➢ Monitored engagement and stakeholder response to inform communications strategy in rapidly evolving environments.

Washington, Dc, Us

Directed team of 15 communications personnel to spearhead mission-critical comms activities in integrated marketing, member communications, print / digital publications, and public affairs. Developed and allocated $4.5M budget comprising sponsorship and advertising revenue.➢ Produced cohesive messaging narrative that deepened rapport with national audiences.➢ Served as an integral voice to the executive team directing all communications reaching 36.5K+ members across 75 chapters for national medical society.

Mclean, Va, Us

Led 5 reporters in developing daily content for national newspaper and broadcasting outlet with 1.6M+ in daily circulation and 18M online visitors. Modified story promotions based on audience and market insights via digital data analytics that strengthened news outlet positioning in competitive markets.➢ Utilized content management systems to organize and publicize content to USAToday.com.➢ Built productive partnerships with other editors to maximize daily planning and long-range coverage strategies for digital and print media.

Prepared daily content addressing new and existing congressional issues on the Hill while managing long-term narrative priorities with national import. Maintained an advanced understanding of public affairs, politics, congressional activities, and audience priorities to prepare content for a variety of perspectives.➢ Designed engaging visuals for print and online publications to attract new and existing readers.

Managed content and coverage activities for breaking medical stories including the 2009 swine flu outbreak. Covered a wide range of health topics to gain new traction with audiences by connecting readers to subjects with strong writing and content strategies.➢ Received USA Today Staffer of the Year award in 2005 for outstanding work on joint new projects in partnership with ABC News.