Comprehensive Commercial & Hotel Cleaning Services in Florida

Direct leadership of US Hospital and Outpatient sales force focused in non-opioid surgical pain management. Responsible for annual Eastern US sales & forecast, and operational budget. Lead total business, recruiting and development for +50 OR specialty medical reps, 15 ASC specialty medical reps & 5 Regional Directors. Directly lead Regional Business Leaders and their Teams focusing on high-impact opportunities, implementation of customer-specific needs and business performance. Cross functional leadership of Medical Affairs, HEOR and Marketing counterparts.

Led the Hospital sales specialty team for the Northeast Region through managing 8 Sales/Surgical Account Specialists in promoting and selling healthcare products to Institutional based healthcare providers. As the Regional Business Director, I had sole responsibility for working with Marketing and the commercial organization in development and execution of the sales strategy and served as a key information holder regarding the marketplace and thus, able to react appropriately to the market as needed. Also responsible for delivering on all contractual obligations as agreed to by our customers and Pacira.

Independent consultant with over 20 years in the pharmaceutical industry. In-depth knowledge of the U.S. payer and reimbursement landscape; with a focus on hospital-based products. Support clients in designing and implementing market access strategies.

Oversee PixarBio’s Business Development/Sales/External Reach functions and to execute projects and programs to advance the company’s corporate objectives. Responsibilities include: • Identification, evaluation and pursuit of new market opportunities based on PixarBio’s biomaterials platform. • Assessment and pursuit of future markets and licensing potential and coordination of commercial input. • Engage public and private investors. • Organize, track, document and report on the status of all prospects in the business development pipeline. • Establish new strategic partnerships, joint ventures and/or alliances. • Establish and implement appropriate development strategies to support commercialization and/or licensing strategies. • Interact with existing corporate contacts, facilitate communication. • Oversee the planning and execution of a comprehensive marketing and sales strategy. • Develop, execute and coordinate all Business Development agreements.

Created and implemented National Accounts infrastructure and operations. Represented Pacira’s interests with GPOs, IDNs, distributors, Specialty pharmacies, PBMs, and Institutional Trade Organizations. Developed key relationships with leading targeted national, regional, local, and strategic healthcare payers and channel decision-makers. Cultivated executive accounts to attain key objectives for EXPAREL®. Implement short- and long-term business initiatives to ensure appropriate coverage, coding, payment within specific managed market segments.• Lead the development and maintenance of professional relationships with c-suite decision makers in prioritized national accounts for Pacira to ensure strategic and tactical dissemination of EXPAREL® information and value proposition.• Managed all aspects of trade relations and contracting analytics including government rebate and price reporting. • Directed managed markets strategies and tactics for all contracting and pricing including; specialty pharmacy, MCO, government, GPOs, wholesalers and distributors.• Supported product access through public and private payers; MCO, Medicare, Medicaid, Trade, Distribution and Pharmacy channels.• Developed short and long term business planning to address overall corporate and brand initiatives and goals. Continually assess process and track progress.

Designed and implemented company’s strategic roadmap in Urology to actualize integration of all business units: American Medical Systems (Devices), HealthTronics (Lab, HITs), Qualitest (Generics), and Endo legacy. Defined and delivered core Urology strategy embedded in commercial pilots through implementation of innovation process for evaluation of growth opportunities under Commercial Council leadership. Sales lead for enterprise-wide field Managed Markets division. Sales and marketing lead for Vice President, Urology Strategic Accounts launch and expansion.•Leadership: Designed & led the Vice President, Urology Strategic Accounts sales division launch & expansion: generated $14M in enabled sales revenue.•Leadership: Led 3 Managed Markets teams: GPO/IDN, VA/DOD Account Executives and Field Reimbursement Specialists.•Marketing: Led development and assessment of Urology ecosystem as a back-drop to strategic roadmap planning process and to provide Urology physician segmentation and targeting. •Marketing: Facilitated Spring and Fall Urology Ad-Boards to present progress of 6 ideas and business plans and obtain customer feedback.•Marketing: Provided payer marketing support and enterprise coordination for health systems solutions across all product lines in major channels, such as group purchasing organizations (GPOs), integrated delivery networks (IDNs), federal customers (VA/DoD), and accountable care organizations (ACOs).•Strategic Marketing: Defined and delivered core customer strategy embedded in commercial pilots through implementation of innovation process for evaluation of growth opportunities across all business units under Commercial Council leadership.•Strategic Marketing: Directly design and implement channel (GPO/IDN, VA/DOD, and Reimbursement/Access) strategy in partnership with channel marketing team.

Interfaced with Managed Markets and pricing groups to design and create launch pricing elasticity research for Fortesta® Gel. Designed and implemented company-wide Competitive Intelligence Program, which included: policy, guidelines, training, standard and ad hoc reports, daily alerts, portal and hotline, war games, and conference coverage. Leveraged business partners and established SWOT reporting for brand business planning. Conducted and facilitated quantitative, qualitative and innovative research for Urology brands and products.•Leadership: Thrived in maintaining Competitive Intelligence compliant status of the organization, which primarily focused on landscape, company, and solutions that produced enabled revenue of $30M.•Strategy: Utilized the Competitive Intelligence Fortesta® War Game in determining the accelerated competitor launch date; thus, directing the brand modification launch strategy.•Marketing: Created and led Fortesta® Competitive Action Team to continually challenge and refine launch plan that resulted in two new hypogonadism market segments and a business development opportunity for an oral Low T-test.•Strategy: Designed and facilitated Urology Emerging Opportunities Workshop that lead to Urology Strategic Roadmap

Exceeded sales objectives for Remicade®, a buy & bill biologic, in New England. Leading, coaching and developing a team (9) Immunology Sales Specialists. Led 3 Gastroenterology Marketing 3-Month Rotations involving creation of strategy, execution plan, and metrics for: 2010 Remicade®/PriCara Copromotion; 2009 National Sales Meeting; 2009 Ulcerative Colitis Share of Voice Pilot.

Directed/facilitated basic/advanced training for corporate account managers, area business specialists, immunology specialists, academic specialists, and field advocacy managers, and Puerto Rico expansion. Provided reimbursement training to all new hire sales representatives. Supported diverse departmental objectives through coordination with Marketing, Medical Affairs, Sales Operations, Strategic Customers Franchise, Strategic Business Franchise, all sales franchises.

Account management of targeted accounts: site of care specific infusion issues, hospital and practice management, selling at an executive level. Provided reimbursement education and troubleshooting buy & bill model. Cross-functional field sales interface to provide federal, payer, and reimbursement updates.