In 2023 Rodericks Dental and Dental Partners merged to form Rodericks Dental Partners – creating one of the UK’s largest dental care providers, with over 200 practices. Responsible for development and delivery of the new Rodericks Dental Partners Brand, including – visual identity, new website, marketing campaigns (lead generation, retention and up-sell), digital, exhibition presence, public relations, and social media.

My contract was to integrate the Plasma marketing function into NHSBT, and as part of the senior management team ensure the strategy drove awareness of plasma donation in order to attract new donors and retain existing donors.• Led the team to deliver over 16,000 new plasma donors through fully integrated paid, owned, earned & shared marketing activities, including partnership with Global radio, Out of Home (Billboards) and digital channels• Drove customer advocacy to ensure high levels… Show more My contract was to integrate the Plasma marketing function into NHSBT, and as part of the senior management team ensure the strategy drove awareness of plasma donation in order to attract new donors and retain existing donors.• Led the team to deliver over 16,000 new plasma donors through fully integrated paid, owned, earned & shared marketing activities, including partnership with Global radio, Out of Home (Billboards) and digital channels• Drove customer advocacy to ensure high levels of repeat donation• Redesigned contact strategy to improve KPI’s at key contact stages. Show less

Combining the power of our people, technology, best practices and global supply partners, Adare (now HH Global) delivered specialist marketing services to some of the world’s most dynamic and recognisable businesses.Its presence in over 85 countries, with 63 offices and numerous on-site locations via its own and strategic partnership infrastructures, and employing over 700 specialist marketing services staff, it is able to meet our clients’ expectations of serving globally and acting… Show more Combining the power of our people, technology, best practices and global supply partners, Adare (now HH Global) delivered specialist marketing services to some of the world’s most dynamic and recognisable businesses.Its presence in over 85 countries, with 63 offices and numerous on-site locations via its own and strategic partnership infrastructures, and employing over 700 specialist marketing services staff, it is able to meet our clients’ expectations of serving globally and acting locally.Its clients increasingly turned to us for inspiration and new ideas. From creating engaging content for digital marketing campaigns through to delivering innovative, compliant, print, POS and promotional merchandise collateral into global markets. We worked collaboratively with clients to drive process re-engineering and improvement initiatives and consider how technology can add value to their marketing and promotional campaign execution activity. Show less

Undertaking short term marketing consulting whilst seeking a suitable permanent position in the challenge of the C-19 world.

Vivup is a UK leading employee benefits provider specialising in health and wellbeing benefits in both the public and private sectors. To date they've they have made almost a million employees feel more valued, supported and rewarded at work. Surpassed the critical Q4 sales target, delivered through driving impactful Business-to-Business and Business-to-Consumer acquisition and loyalty marketing campaigns Project managed the delivery of new company website  Managed all social… Show more Vivup is a UK leading employee benefits provider specialising in health and wellbeing benefits in both the public and private sectors. To date they've they have made almost a million employees feel more valued, supported and rewarded at work. Surpassed the critical Q4 sales target, delivered through driving impactful Business-to-Business and Business-to-Consumer acquisition and loyalty marketing campaigns Project managed the delivery of new company website  Managed all social media platforms Delivered a daily program of email communications  Marketing team recruited, on boarded and performing to high levels  Quickly built strong relationships with key clients, agencies and internal functional leads, to align them to a common goal Part of the Senior Leadership Team, with day to day leadership of a Marketing team of five. Show less

SkiWeekends are one of the UK's leading ski companies with chalets and hotels in over 40 resorts.The home of short break ski holidays, they focused on ensuring customers maximised their time on the slopes and offered more flexi-ski options than anyone else.  Grew the business in the 2018/19 season, a significant achievement given the uncertainties provided by Brexit and the resulting decline of the ski market  Developed and implemented new brand strategy Developed &… Show more SkiWeekends are one of the UK's leading ski companies with chalets and hotels in over 40 resorts.The home of short break ski holidays, they focused on ensuring customers maximised their time on the slopes and offered more flexi-ski options than anyone else.  Grew the business in the 2018/19 season, a significant achievement given the uncertainties provided by Brexit and the resulting decline of the ski market  Developed and implemented new brand strategy Developed & delivered a program of go-to-market activities to exceed customer growth targets, including digital, events, PR & press advertising Developed relationships and tools for key travel partners and winter sports specialists  Part of the Senior Management Team, the role required me to influence beyond Marketing. Show less

I founded Practice Visions to help healthcare professionals and their teams build the successful businesses they deserve, and deliver the best possible care to increasing numbers of patients. I focus on developing 4 'pillars' that are vital to run a successful business: Leadership, Team Development, Effective Practice Marketing and improving Customer Experience.• Developed marketing plans for clients that focused on both business strategy & tactical implementation. Provided clear… Show more I founded Practice Visions to help healthcare professionals and their teams build the successful businesses they deserve, and deliver the best possible care to increasing numbers of patients. I focus on developing 4 'pillars' that are vital to run a successful business: Leadership, Team Development, Effective Practice Marketing and improving Customer Experience.• Developed marketing plans for clients that focused on both business strategy & tactical implementation. Provided clear recommendations & actions that delivered ROI and achieved business growth objectives• Delivered demand creation programs that increased sales and aided customer retention• Advised how to improve both customer journey and the overall customer experience; conversion rates from enquiry to purchase varied by client but always significantly improved. Feedback from some of my clients:"We found Glenn to be very professional and thorough in his analysis of problem areas within our current marketing strategies. He was very insightful into what would improve our patient uptake and continue our patient retention." Susanna Peverini-Missankov, Practice Manager, Dentabrite Clinic, Diss“Glenn came to our practice to assist us initially with marketing for our patients, but his knowledge also helped to guide us through a manner of other areas in the practice which we needed help with. Glenn is so approachable and easy to talk to I would have no hesitation whatsoever in recommending him and Practice Visions to other practices.” Kate Glascott, Practice Manager, Priory Dental, Wells"Glenn has given us a lot of ideas and sent over a lot of information which will be used in practice from now on. He is very straight talking and understands the dental industry which is valuable. I personally found this to be a very productive and beneficial experience. I have no doubt that we will continue to use Glenn’s services in the future.” Mechelle Derbyshire, Practice Manager, Thorpe Dental Group, York Show less

Nobel Biocare is a global leading medical device manufacturer. Reporting to the Country Manager, I was part of the UK & Ireland Senior Leadership Team that turned around a declining business, achieving 6 straight years of sales growth through creation and implementation of innovative marketing and sales programmes. • Developed and executed integrated product, communication and campaign strategy that exceeded KPIs. Used wide ranging activities, including digital (website, webinars… Show more Nobel Biocare is a global leading medical device manufacturer. Reporting to the Country Manager, I was part of the UK & Ireland Senior Leadership Team that turned around a declining business, achieving 6 straight years of sales growth through creation and implementation of innovative marketing and sales programmes. • Developed and executed integrated product, communication and campaign strategy that exceeded KPIs. Used wide ranging activities, including digital (website, webinars, social media), PR, advertising, POS and print, as well as supporting Sales teams with e/sales aids & tools and development of marketing programs • With a clear focus on ‘customer activation’, delivered a significant annual event program of over 100 events that included a large training & education program, Key Opinion Leader meetings, trade exhibitions and press briefings. I also delivered two national symposia (myself chairing the 2011 event to over 300 delegates) • Launched the company’s social media and digital presence in the UK & Ireland• Achieved record levels of PR coverage through active engagement with the profession• Launched SalesForce.com into the UK & Ireland marketing function to track activities and measure campaign effectiveness • Regularly co-travelled with Sales teams nationally to support Key Account relationships and to lead discussions with Key Opinion Leaders • Drove and coordinated the Sales and Customer Service managers to ensure our teams worked as a cohesive unit to deliver key strategies• Established strong collaborative relationships with Global Marketing teams (EMEA, US & APAC) to develop & implement effective campaigns for global and local regions. Undertook regular international travel and initiated a successful knowledge sharing forum with global peers to drive new business opportunities. Show less

Following HSA’s merger with four companies to form Simplyhealth, I took on a new role to lead a team of four to deliver one ‘Centre of Excellence for Retention & Loyalty’ for health plans, dental plans and private medical insurance. With a client base of 6,000 companies and 2.3million individuals, I achieved a significant reduction in lapse rates and increased ‘saves’ of >10% by: • Devising and implementing the 2010 Retention and Loyalty strategy • Increasing the depth of… Show more Following HSA’s merger with four companies to form Simplyhealth, I took on a new role to lead a team of four to deliver one ‘Centre of Excellence for Retention & Loyalty’ for health plans, dental plans and private medical insurance. With a client base of 6,000 companies and 2.3million individuals, I achieved a significant reduction in lapse rates and increased ‘saves’ of >10% by: • Devising and implementing the 2010 Retention and Loyalty strategy • Increasing the depth of customer’s relationships with Simplyhealth through the development of customer loyalty, cross-sell and up-sell activities• Building positive relationships with key functional leads (Sales, Customer Services & Claims) to support development of one common vision for the customer experience• Developing common understanding of the customer experience and a shared ownership for retention right across the organisation, by mapping customer journeys • In addition, I enjoyed mentoring a number of managers from across the business. Show less

Leading a Marketing team of eight, I had responsibility for marketing health plans and private medical insurance to and through many of the UK’s largest companies, SME’s, intermediaries, partnerships and healthcare providers. I led my team to achieve a 20% increase in sales in 2008 through:• Developing and implementing the annual B2B Marketing plan • Leading Account Based Marketing programs for key accounts; profiling, campaign planning and delivery for clients such as… Show more Leading a Marketing team of eight, I had responsibility for marketing health plans and private medical insurance to and through many of the UK’s largest companies, SME’s, intermediaries, partnerships and healthcare providers. I led my team to achieve a 20% increase in sales in 2008 through:• Developing and implementing the annual B2B Marketing plan • Leading Account Based Marketing programs for key accounts; profiling, campaign planning and delivery for clients such as Tesco, B&Q, BT & John Lewis. Tesco staff voted their HSA plan their favorite employee benefit.• Delivering lead/demand generation activities for acquisition of new clients• Interim management of Internal Sales Call Centre• Managing the B2B Marketing budget of approximately £2 millionIn addition to B2B responsibilities, I led the Internal Employee Engagement Program across the wider team of 30 marketers to significantly improve levels of team engagement. Show less

Denplan was the leading supplier of dental healthcare plans through its network of 6,500 member dentists to 1.8 million customers. At that time it was a part of AXA (it is now owned by Simplyhealth).Reporting to the MD, I was part of the 8 strong Senior Management Team responsible for delivering successive year on year growth from 2001 to 2006. We achieved a position of 13th in the Times Top 100 Best Companies to Work For. I led a team of 22 marketers comprising Product, Brand… Show more Denplan was the leading supplier of dental healthcare plans through its network of 6,500 member dentists to 1.8 million customers. At that time it was a part of AXA (it is now owned by Simplyhealth).Reporting to the MD, I was part of the 8 strong Senior Management Team responsible for delivering successive year on year growth from 2001 to 2006. We achieved a position of 13th in the Times Top 100 Best Companies to Work For. I led a team of 22 marketers comprising Product, Brand, Communications, PR, Design and Events teams. Together we increased the number of dentists, employers and schools offering dental plans, and drove awareness and purchase of alternative methods of dental care funding with consumers by: • Delivering highly successful integrated campaigns to dentists, their teams and direct to consumers.• Using the full suite of comms channels: PR, TV advertising, national press advertising, trade press advertising, outdoor advertising, direct mail, on-line, events and support tools for the sales team • Delivering a significant & renowned annual events program of over 200 events annually. The Events team grew from two to seven to deliver a diverse & comprehensive program, including roadshows, trade exhibitions, product launches, clinical seminars & KOL events • Successfully developed & launched the first interest-free credit product in UK dentistry (in partnership with GE Capital)• Delivered new corporate identity & brand guidelines following Denplan’s acquisition by AXA • Responsible for all marketing agency relationships• Managed the in-house Press Office, and I am myself media trained• As a member of Senior Management the role required me to influence beyond just Marketing Show less

• Led the Brand & Product Management team, and the in-house creative Design Studio• Mergers & Acquisitions - part of the M&A project team responsible for the acquisition of Denplan’s major competitor (BUPA Dental Cover) • Delivered new corporate identity and new brand guidelines as a result of Denplan’s acquisition by AXA• Worked with AXA Sponsorship team to leverage AXA’s sponsorship of the FA cup with the Denplan customer base.

• Developed new, unique events, e.g fully residential National Symposia to include clinical and extensive social programs• Significantly grew the events program to include national symposia, roadshows, seminars, product launches, large trade exhibitions, residential conferences, annual national golf tournament and key client corporate hospitality • Liaised with celebrities & VIPs.