Outside of my agency, I also work with a select number of clients as a Marketing Consultant. Verticals include CPG, health & fitness, Insuretech, food & beverage, and gaming, just to name a few.Past and current clients of mine have been featured in both App Stores, news, and industry-related trade publications. For new startups, my go-to-market paid strategies have guided them from launch into Series B and beyond rounds.For my mobile clients, App Store Optimization (ASO), Apple Search Ads, Google App Ads, Facebook Ads are just a few of the channels that I use to drive high-quality growth. I also specialize in building engagement and retention programs, utilizing solutions such as Braze, to help improve user retention. Measurement, both mobile and web, are also a key focus of mine. For mobile measurement, Adjust, Appsflyer, and Branch.io are all platforms that I have years of experience with and have expert-level knowledge in. For web, GA and GTM are what I work with on a daily basis. Outside of mobile, I also help drive growth for B2B, SaaS, in a variety of industries with my core background, SEO & SEM! This area is where I started my Digital Marketing Career. SEO, PPC, Google Ads, Facebook Ads, LinkedIn Ads, AdRoll, etc. are all channels that I use for lead gen, acquisition, and brand awareness on a daily basis.

From App Store Optimization (ASO) and User Acquisition Campaign Management to Search Engine Optimization (SEO) and Branding and Website Design, we focus on driving ROI for apps and companies, worldwide, in using a variety of growth marketing tactics and channels. We are one of the five official launch partners of the Adjust Solutions Partner Program and are a Google Partner agency.Our services include: ASO, Driving App User Growth (Apple Search Ads, Facebook, Google App, Twitter, Instagram, etc.), Remarketing, PPC, SEM, Branding, and Website Design.

Digital Dames is a boutique digital agency empowering small businesses, entrepreneurs and nonprofits with the skills and education to be effective online. Expertise in brand strategy, digital marketing, website and app development and data management.At Digital Dames, I'm responsible for driving mobile growth for mobile app clients via Apple Search Ads and Google App Ads. I also specialize in mobile attribution.

Golden Frog was founded in response to Room 641a and builds tools that help preserve an open and secure Internet experience while respecting user privacy. • Hired, mentored, and developed team of six direct reports with a focus on acquisition and retention for leading VPN global desktop and mobile application, VyprVPN.• Created and led execution of global VyprVPN acquisition and retention strategy, utilizing channels such as SEO, PPC, ASO, Mobile, Email, and Social Media channels to drive revenue worldwide utilizing localized and translated campaigns.• Created global SEO strategy in 9 languages. Increased overall organic traffic by 100% in 24 months.• Managed overall paid search campaigns and strategy. Decreased website cost per conversion by 58% from 2014 to 2016.• Developed and implemented mobile acquisition strategy, including working with development teams for SDK integrations, app funnel creation and analysis, partnerships with app stores, device preloads, ASO, and paid CPI campaigns.• Expanded and established paid social media channel strategy to drive revenue worldwide from Facebook, Twitter, and Instagram ads.• Created influencer marketing strategy.• Responsible for all landing page development and optimization, as well as A/B funnel testing, and managing site architecture.• Worked with internal product and development teams to improve app and website experience and conduct Product Marketing activities.• Created and defined internal workflow processes, as well as transitioning team to Scrum on JIRA. Served as ScrumMaster.• Developed and executed go-to market plan for VyprVPN for Business Cloud and Server B2B enterprise level product.• Worked with reporting teams to create user-friendly reports in Tableau.• Served as primary marketing stakeholder to Executives, as well as to Engineering, Product, Billing/Database, and Reporting teams.

TabbedOut is a free app that lets you open and pay bar and restaurant tabs with your phone and get rewarded with instant offers for doing so.• Digital strategy leader with a focus on consumer acquisition and re-engagement campaigns for mobile application that allows consumers to pay their restaurant and bar tabs with their mobile devices.• Utilize a variety of digital media campaigns, including mobile app install campaigns on Google AdWords, Facebook Advertising, and third-party in-app display networks to exceed month over month user acquisition growth goals.• Execute retargeting campaigns on a variety fo platforms, including Facebook, Google AdWords, Twitter, AdRoll, etc. to re-engage inactive consumers both on-site and within the app to boost app usage through ROI-friendly initiatives. • Developed push marketing and in-app messaging strategy based off of in-app behavior to boost user retention• Led integration of Analytics and 3rd party ad network SDKs to aid in user growth and retention• Landing page development, optimization, and A/B testing using Squarespace, Pardot, and Optimizely.• Implemented conversion funnels to accurately measure ROAS. Reduced cost per install by 50% from Q2 to Q3 in 2014.• Content marketing, off-site link development, and blogger outreach to boost off-page SEO strategy.

• Originally brought on to bring all SEM in-house. Built department from the ground up, including creation and strategic development of client deliverables and reporting standards/templates/processes. • Development, conceptualization, and daily management of large budget full-scale SEO/PPC/SEM campaigns for clients primarily in the legal and healthcare sectors. • Technical on-site SEO optimizations and implementations, UX, Wordpress, Drupal, link acquisition strategies, local search expert, and well-versed in reputation management. • Responsible for developing/creating paid search campaigns on a variety of platforms, including AdWords, Search and Display, as well as remarketing campaigns, highly-targeted Facebook advertising campaigns. • Utilized tools/platforms including the Moz suite, Measureful, Optimizely, AdRoll, Wistia, AdWords Editor, and Marin Software.

Develop and manage customized SEM strategy and campaigns for clients in a variety of spaces, including legal, as well as contract work for ad agencies located in both the Austin, Texas and Portland, OR areas.

• Created paid search campaigns for mortgage and e-commerce clients.• Daily PPC campaign optimization and management using AdWords Editor and Marin Software.• Landing page and ad-text A/B testing utilizing a variety of tools, including Google Experiments and Optimizely.• Cost per lead decreased by 20% in competitive mortgage space for nationwide financial services client.• SEO Consulting

• Created and managed SEO, PPC, and SMM campaigns for small to medium-sized businesses in the Pacific Northwest. • Daily account management. • Developed new business proposals and custom client deliverables. • Generated monthly performance reports using a variety of tools, including Raven Tools. • Utilized a variety of on-page and off-page SEM tactics, including local search and link acquisition strategies, to enhance my clients' presence in the search engines.

• Developed and implemented full Search Engine Marketing campaign from the ground-up, including content creation and modification, on-page recommendations, web design recommendations/implementation, complete keyword research strategy, web analytics, SEO and PPC campaigns, and social media strategy. • Designed and contributed optimized content to three litigation blogs.

• Developed and managed SEO/PPC campaigns for small business clients in the Oregon and Washington areas. • Served as an Account Manager ensuring that client expectations were met. Managed link development strategy, as well as social media profiles.

• Cultivated relationships with donors. • Developed/created prospecting lists of major donors. Create/managed alumni events, including the 40 year reunion and Advisory Council Spouses Program. • Managed donor marketing publications.

• Daily management of accounts of a wide variety of clients, from small-businesses to Fortune 500 clients, as well as multiple international clients. • Created customized Search Engine Optimization (SEO) plans to meet and exceed clients' goals. • Keyword research, competitor analysis, on-page recommendations, and monthly report deliverables created on a regular basis for clients. Link development, social media profile creation/management.

• Tennis manager and racket stringer for one of the top Division I tennis programs in the nation. • Duties including the support of coaches and players through practice and event support, as well as coordinating with top vendors (Nike, etc.) to acquire and manage equipment/inventory and travel with the team as needed. • Also served as primary racket stringer.

• Utilized SAGE Database Managing System software to assist in membership management and renewals. • Assisted in the preparation and planning of fundraising events such as La Dolce Vita 2005 and 2006, as well as art openings. • Participated in numerous fundraising campaigns. • Cultivated relationships with business and individual donors.

• Bill research and drafting during 78th legislative session. • Trained and managed 5 new interns during session. • Constituent correspondence duties. • Various administrative tasks as needed.