Glenn Rougier Email & Phone Number

Atlanta, Ga, Us

Cary, North Carolina, Us

Responsible for leading portfolio management initiatives, focusing on maximizing market share and ensuring financial viability. My strategic efforts include aligning our goals with ever-changing market conditions and stakeholder expectations. I lead our global marketing and commercial excellence operations, driving the development and execution of robust marketing strategies across diverse business segments. In collaboration with our R&D and M&A teams, I play a key role in identifying and evaluating potential growth opportunities, whether through innovative new products or strategic acquisitions. I conduct detailed market analyses to refine our portfolio strategies continually and regularly update senior stakeholders on portfolio performance, strategic insights, and necessary adjustments.Key Achievements/Contributions:• Successfully formulated and executed portfolio strategies, boosting innovation and market presence through in-licensing and strategic mergers and acquisitions.• Drove a 12% increase in revenue by leading a multinational team in strategic market and portfolio management, with a focus on key markets including China, Brazil, India, and the USA.• Redesigned governance process for innovation and portfolio management. New process will ensure focus on key growth markets, shorten time-to-market and drive a fail fast mindset.

Cary, North Carolina, Us

Headed global marketing and commercial excellence within Bayer Environmental Science, guiding the development and execution of marketing initiatives across multiple regions including EMEA, APAC, LATAM, and NAM. Primary role during this period was to ensure successful launch of Envu Brand, complete "go-live" of new digital ecosystem and drive value value creation through key initiatives.Key Accomplishments:• Achieved $10M in savings and set a trajectory for $1B in revenues by 2026 by reorganizing global operations, designing a new Marketing and Commercial structure, optimizing the workforce, and addressing consultant-identified pain points.• Saved approximately $3M, reducing annual marketing expenses by 13% through the introduction of cost-effective tools and processes.• Post-Bayer divestiture, launched new branding that received a 97% employee approval rate and an industry-leading Net Promoter Score (NPS) of 45.• Reduced marketing expenditures by 20%, reallocating resources to prioritize five geographic markets, fostering a stronger investment mindset.•Introduced new processes and tools to drive Commercial Excellence including value selling toolkit and channel segmentation strategy & priortiztion.

Leverkusen, North Rhine-Westphalia, De

I led Global Marketing and Commercial Excellence at Bayer Crop Science, directing marketing initiatives across EMEA, APAC, LATAM, and NAM regions. Fostering a community among our global marketing teams, introduced marketing automation tools, campaign management methodologies and training platform containing tools and best practices for marketers located around the world. Prepared ES Division for sale to private equity in October 2022.Key Achievements/Contributions:• Directed international teams, providing strategic guidance and managing substantial marketing budgets to aim for over 10% growth within three years.• Spearheaded global strategic and activation plans, catalyzing regional go-to-market strategies.• Led the global marketing preparations for the carve-out of Environmental Science from Bayer, culminating in a successful sale to private equity.• Developed new branding for the company post-sale, achieving a 97% NPS with employees and 40% brand recognition among customers within the first year.• Drove the T&O business to $260M in revenue, capturing a 20% market share through effective strategic marketing and teamwork.• Innovated the T&O portfolio by adopting a proactive approach to new product development and strategic end-of-life planning.

Leverkusen, North Rhine-Westphalia, De

Directed the North American marketing operations for Bayer’s Turf & Ornamental (T&O) business, focusing on strategic planning and execution to enhance market share and revenue growth. Led design and implementation of innovative business models based on comprehensive market research and customer insights. Led the innovation of the T&O portfolio by managing the product lifecycle from product development to end-of-life stages.Key Achievements/Contributions:- Drove the T&O business to $260M in revenue, capturing 20% market share through strategic marketing leadership and team collaboration.- Cultivated consistent growth in North America's T&O business via strategic marketing plans in line with long-term objectives.- Innovated the T&O portfolio with a proactive approach to new product development and strategic end-of-life planning.- Elevated market participation to over 20% by partnering with agency and regional teams to implement dynamic marketing campaigns.

Leverkusen, North Rhine-Westphalia, De

At Bayer Healthcare, I oversaw global strategic marketing focused on the Radiology Device Services sector. I facilitated strategic planning across regions including North America, Brazil, Japan, and Europe, developing a global portfolio strategy that reversed market share declines. I coordinated with brand teams to execute strategies that ensured alignment with corporate objectives and market demands.Key Achievements/Contributions:• Generated $150M in revenue, leading strategic efforts across Brazil, Japan, Europe, and North America.• Directed the global brand team in developing and activating strategies that solidified Bayer’s market leadership.• Achieved revenue growth, outpacing market growth with a 6.8% increase.• Spearheaded strategic expansions in multiple countries, setting a foundation for sustained growth and revitalizing key sectors with innovative business models.• Developed and implemented strategic action plans that optimized operations and projected significant growth over the next five years.

Pittsburgh, Pa, Us

Successfully led a global team of fifty cross-functional resources based in United States, Europe & India to develop & implement MEDRAD’s global customer relationship strategy.

Pittsburgh, Pa, Us

Led the startup of a group of high-performing engineers empowered to determine & drive MEDRAD’s global strategic manufacturing and supply chain strategy. Established team as the go-to group for strategic direction regarding the Company’s manufacturing base and supply chain.

Pittsburgh, Pa, Us

Led an international team of ten professionals and 25 hourly employees responsible for the Company’s global distribution network & manufacturing planning activities. Responsible for operating 10 global distribution centers located in North America, Europe & Asia

Consulted Fortune 500 and mid-market companies in the areas of Strategy, Customer Relationship Management, ERP Implementation and Strategic Sourcing.

Us

Evaluated market fluctuations and competitive pricing data to formulate and set the pricing strategy for Texaco products. Conducted competitive analysis. Developed and implemented pricing strategies, resulting in revenues of $223.8M.Additional roles included: 1) Buyer/Merchandiser for 100 company run convenience stores; 2) Marketing Representative to Franchisees and Area Supervisor for 10 company run convenience store/gas stations

Bs, Mktg, Marketing

Mba, Strategy, Marketing

Medrad’S Executive Development Course, Business Management

Executive Education Program, Product Management

Bayer Healthcare Executive Development Course