ABOUT ME (16 yrs digital marketing and development industry experience)I am a digital marketing and ecommerce director with a focus on UX, analytics and conversion optimisation. I have worked with privately owned companies, government and third sector organisations in the UK, Ireland and the US with a focus on retail.I AM PASSIONATE ABOUT WHAT I DO :Overseeing the development of fluid digital marketing and ecommerce strategies.Managing design with a focus on UX, development with a focus on conversions and marketing teams with effective decision making processes to help achieve consensus.Evolving strategies based on statistical data gathered and analysed (Analytics and data studio) - boost traffic and maximise sales - enrich engagement to improve conversions, increase loyalty - exercise synergies across digital marketing outputs. Managing and training team members including third party staff as specified. Researching and overseeing management of digital marketing assets and channels. Reporting all findings (ROI, KPIs) at meetings. Managing adherence to ISO 9001 and 27001 processes and procedures and setting up project management software accordingly. Preparing and managing client budgets. Overseeing social and video accounts, measuring and managing content including creation of content calendars. Building fluid inbound marketing plans that evolve based on statistical data. Tracking and assessing all elements of SEO including onsite and off-site link building (monitoring DA TF and CF metrics). Managing PPC and advertising campaigns. Full site analysis reporting in regards to customer journey / conversion metrics, load times, Content Layout Shift, First Contentful Paint and Total Blocking Times. Research client competition. Managing functional analysis of ecommerce platforms and apps, providing future roadmaps in regards to new ecommerce development and integration strategies (ERP, stock management and sales channels). Project Managing one off CRM builds for customers.Providing digital marketing and ecommerce consultancy service (private, public and third sectors - budgets up to £3.5 million development). Analysing and creating forensic legal documents for court cases.Manage and source third party suppliers.
Listed skills include E Commerce, Web Design, Video Production, Online Marketing, and 28 others.