Metamorphosis Marketing Group is a business strategy and marketing consulting practice focused on developing and delivering multi-channel strategic solutions and insights. We work closely to understand your business challenges to identify growth opportunities. We understand that every business challenge is unique and we approach each with passion and commitment to create innovative solutions that deliver results. We provide a turnkey experience with a full range of industry experts, effectively and efficiently.AREAS of EXPERTISE -Brand Strategy-Brand Management Systems -- Brand Architecture, Brand Elements, and Messaging Guidelines-New Product Development – concept through launch-Marketing Plan Development -- Discovery/Strategy/Engagement/Optimization -Integrated Communications -Website Mgmt -Digital E-Mail marketing -CRM/Loyalty programs-Social Media-Content Marketing -Consumer Promotions and Sales Incentives-Consumer or Trade local events

Senior Leader with responsibility for overseeing strategic and operational aspects of clinical services and patient access across all Northwest Eye and Twin Cities Retina locations. Lead and recommend the strategy (both short and long term) as well as implementing, measuring and improving processes, procedures and services. This includes day-to-day management of multiple clinics and lines of service, providing necessary leadership and direction to assure high quality, sale, cost effective and profitable patient care.

Senior Marketing Leader for all ophthalmology practices within the UVP community. Key responsibilities include development of B2B and B2C marketing and sales plans which engage patients and grow market share. Management oversight for websites, SEO, paid search, direct mail, marketing collateral, social media, and campaign management through traditional and digital channels. Also, lead and manage a Business Development and Outreach team with efforts targeting Healthcare professionals to increase the referral community for the UVP community.

Senior Leader charged with driving efficiencies and increasing effectiveness and engagement of entrepreneurial focused Boutique Eyewear company. Responsible for managing and overseeing day-to-day operations, marketing and business strategy including corporate strategy, marketing plan development, sales operations and customer service. Member of Senior Leadership Team providing strategic leadership and the development of innovative business and marketing strategies.

Responsibility for driving efficiencies and increasing overall effectiveness of company's performance. Provide leadership through creation of effective organizational solutions as the company experiences growth and evolution.

Senior Leader for fast growing out-of-home media company. Responsibilities include providing strategic leadership, oversight and management of the sales organization, development of marketing communication elements including E-Mail marketing, Social Media, Public Relations, Lead Generation/Content Marketing, Website Development, Local Market Promotions/Events, and other Corporate Initiatives. -Managed the national and retail sales organization including increasing accountability leading to higher sales performance-Spearheaded repositioning of media products to create a more compelling platform for larger advertisers-Led all marketing aspects and development of integrated marketing communication plan targeting key business segments and stakeholders. -Identified and prioritized new business segments leading to incremental growth-Achieved 2x industry average open rate with email demand generation campaigns-Led Content Marketing approach leading to the creation of white papers, articles and info-graphics-Spearheaded Social Media efforts resulting in significant increases in engagement/likes/followers-Establish and maintained high performance marketing culture in organization-Oversee day-to-day integration and operations of Salesforce.com to the AllOver Media sales team

Led, grew and launched a new Power Center regional hub office for MARS Advertising, the leading "shopper marketing" agency in the US. Responsibility for managing the office including, client service, training and development, recruitment, business development and overseeing the Minneapolis office P/L.-Developed shopper marketing programs that leveraged strategic shopper and brand insights for Campbell's Soup brands and Prego Spaghetti Sauce and V-8. -Created award winning integrated marketing program for Pepperidge Farm Goldfish combining traditional advertising elements, in-store advertising and display elements and a dedicated promotional package with in-pack premium.-Manage and Oversee Brand Renovation efforts of the "Labels for Education" school based loyalty program geared to contemporize the program fundamentals and heighten relevance among key audiences.

Senior Account Leader on Hormel Foods account. Responsibilities include: providing business counsel to senior clients, oversight and development of all marketing communications plans, identification of key consumer insights, spearhead and partner with creative leadership to develop breakthrough creative across all medium.

Provide leadership and direct brand integration efforts for Hormel Foods. Responsibilities include: development of a 'media-neutral' planning process, determine the role each media discipline should play in achieving the brand's marketing objectives, manage the development of integrated marketing communications plans, spearhead the creation/concepting of integrated marketing tactics and identify measurement criteria and metrics for ROI evaluation.

Adjunct Professor --- Advertising Account ManagementDeveloped course structure and curriculum for first Advertising Account Management course in MCAD BS Visualization sequence.

Manage client brands with over $1 billion in sales and a 6 person staff delivering significant P&L revenue to the organization. Responsibilities include: new business acquisition, strategic planning, marketing leadership and leading multiple internal departments. Brand Assignments include: Hostess Snack Cakes, Wonder Bread, Dolly Madison Snack Cakes, Creamette Pasta, Freschetta, Red Baron and Tony's pizza products, Pagoda Frozen snack products, ZIPLOC products, General Mills new products, Healthy Choice new products, Healthy Choice ground beef, Hartford Financial Services.