Glenn Mccormick Ii Email & Phone Number

Manage Deposit portfolio (54MM+ accounts) engagement and retention processes to ensure reduced attrition and increased relationship deepening. Product owner for $140MM+ in financial revenue streams, including all financial center safe deposit boxes. Continually identify opportunities for operational improvement and cost mitigation.• Created portfolio segmentation utilizing account & customer attributes that allows cross product common targeting, combined marketing/engagement, discussion, and visual representation.• Developed a tool that more precisely targets customers in order to focus on driving engagement and deepening; while also more accurately estimating impact and revenue growth possibilities.

Direct the day-to-day operations and strategic goals of a diverse team of analysts, project managers, and delivery specialists. Manage the adherence to multiple high risk processes to ensure correct controls are in place and regulatory compliance is met.• Developed a new database conduit utilized to complete customer evaluation across Card, Deposit and Home Loan products resulting in customer favorability, strategy development, risk analysis, and internal cost saves.• Oversee complex ad-hoc and recurring projects requiring deft coordination, keen analysis, and frequent communication over 30MM customer touch-points and more than 130MM accounts across multiple line of business.• Created an internal control monitoring process to evaluate 8 divisional work streams with 120+ control points in order to ensure high risk compliance.• Hold additional responsibility over Dodd Frank International Wire Transfer database process, designed a "high-risk" process; spans foreign currency transfer, claims, and a rigorous governance process.• Entrusted with launching a flagship enterprise program, Corporate Employee Banking & Investments (CEBI), strategize with senior leadership to gather requirements and execute partnerships including Apple, Microsoft, Google, and Airbnb.• Managed and completed Deposit product simplification impacting over 20MM customer accounts and effectively reducing the direct deposit account portfolio of products from 12 to 6.

Managed marketing strategy and analytics for US Credit Card, Small Business, and Merrill Edge portfolios. Worked with senior management to prioritize $200MM marketing budget, using team's own marketing analytics. Developed and managed all marketing Design of Experiment (DOE) creation and authorization of implementation.• Created, implemented and documented a new process for testing in market, resulting in a 30% reduction in end to end program timing.• Analyzed all previous customer interaction to ensure optimized channel usage for future communication, ultimately reducing marketing spend by $1.2MM.• Managed post-implementation strategy, identifying and reporting the success/failure of each program, leading to greater insight and better opportunities for new programs.

Led a team of analysts and consultants to accurately forecast future revenue generated from all marketing and pricing programs, including risk evaluations and portfolio pricings. Excelled as first line of communication for multiple Federal and State regulatory/compliance communications, such as SCRA, Card Act, Reg D, and Reg Z. • During major transition period, integrated MBNA and Bank of America credit card portfolios (2006 to 2008); identified and enforced best practice strategies across both portfolios.• Managed multiple projects to ensure full compliance with new & developing Card Act regulation.• Recognized as Card subject matter expert (SME); represented team on OCC Compliance Audit.