Director Of Digital And Strategy
Current• Design, create and implement all TFF marketing campaigns• Design, create and oversee all TFF email communications to donors, run participants and volunteers (230k). Includes all automation, segmentation, CTA's• Designed and created every aspect of TTF's new website terryfox.org which receives 32 million pages views a year• Created a very successful vibrant, engaged and loyal social media following and manage all social media channels. 15 million plus yearly reach• Secured and manage relationships with two incredible pro bono agency partners: Grip LTD, who again this year will create an OOH campaign for us (value $1.7m), and Scratch Marketing, our coding/html partner.• Manage/set targets for all Google analytics data and reporting and manage SearchEngine Optimization.• Manage CRM tools and social media to grow marketing database, engage customers, build loyalty, and drive conversions.• Streamline all processes to include digital component.
