Glen Reeves,

Glen Reeves, Email and Phone Number

Digital Marketing Transformational Strategist | Hands-On Data-Driven Growth Architect | Developmental People Leader | Technical Sales @ Stacktics
Glen Reeves,'s Location
Greater Toronto Area, Canada, Canada
Glen Reeves,'s Contact Details
About Glen Reeves,

I'm a Digital Marketing Strategist with a proud history of leading the evolution of online marketing within the eCommerce and traditional business landscapes. My career showcases a diverse expertise in all facets of digital marketing, from developing high-impact campaigns and growth strategies that effectively engage various audiences to leveraging cutting-edge digital trends and technologies to amplify brand visibility and engagement across platforms.Responsible for managing daily marketing budgets exceeding $1 million across multiple digital channels, I've honed a data-driven approach to resource allocation, maximizing brand exposure and revenue growth while ensuring optimal returns on investment. My marketing philosophy is deeply rooted in data analysis and technological innovation, a combination that has propelled exponential growth for multinational brands. Through strategy-driven initiatives, I've turned complex data insights into actionable marketing tactics, achieving significant returns.In leading teams of 30+ professionals, I've demonstrated a commitment to hiring, managing, and empowering staff towards both collective and individual achievements. My leadership style is centered on development, collaboration, and performance excellence, creating a team environment that is both productive and innovative.In his role at Stacktics, Glen has demonstrated transformative leadership by driving organizationalchange that boosts corporate productivity while exceeding stakeholder expectations. His ability toevaluate client opportunities and create roadmaps for digital transformation has proveninvaluable. He has a knack for prioritizing initiatives based on their impact and ease of executionwhile also assessing skill levels to create relevant training programs that upgrade performance.Glen’s unique blend of strategy formulation, leadership acumen, results-oriented mindset,advanced analytics skills coupled with his profound knowledge of tags and paid search makeshim an asset for any organization looking to enhance its digital footprint.If you are seeking a visionary Digital Marketing Director who can elevate your company's onlinepresence while ensuring robust ROI from your digital investments – Glen Reeves is theprofessional you need! Connect with him today.

Glen Reeves,'s Current Company Details
Stacktics

Stacktics

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Digital Marketing Transformational Strategist | Hands-On Data-Driven Growth Architect | Developmental People Leader | Technical Sales
Glen Reeves, Work Experience Details
  • Stacktics
    Marketing Stack Technologies Lead
    Stacktics Oct 2020 - Present
    Toronto
    Subject Matter Expert for:• Enterprise digital marketing platforms• GA and Adobe Analytics implementation• SA360, CM360, DV360, and GA4• GTM, Launch and Ensighten • Dashboard template creation and Alerts• User experience and page load• Tagging Audits and Tag Management Platform Migrations• Server to Server 1P Reporting• Privacy Sandbox, Fledge, Floc, Topics• Data-Driven Attribution models to improve modeling• Channel and LOB Headroom Analysis Other tasks include:Evaluate client opportunities and create a roadmap for digital transformationPrioritize initiatives based on impact, ease of execution and political reality Assess skill levels to create relevant training programs to upgrade performanceCreate new processes and connect platforms to improve efficiencies Stay up to date on industry and share important insightsEmploy automation to leverage technology fullySolving complex problems business problems with common sense approachesAudience creation, adaptive remarketing, and propensity modellingEvaluate text ads and banner ads to quantify the impact of each elementCreate A/B and multivariant testing programs for web pages and ad creativesCreate PoCs to test new initiatives, analyze results, implement iterationsEvaluate tag deployment for impact on page load, data collection, and privacyBuild business requirement and governance documentationOversee project budget, timelines, and deliverablesSet up alerts on Analytics platforms as early warning indicators Upload offline conversions to improve 360 degrees understanding of marketing impactImprove process efficiencies to reduce costs while increasing efficacyGenerate actionable dashboards in Adobe, Google Analytics and Data Studio, Domo and moreBuild relationships with stakeholders by understanding pain points and mitigating where possibleGenerate quality reports that surface key insights in qualitative contextDeploy auction time bidding with cross channel and cross device adjustment
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  • Scotiabank Digital Factory
    Senior Platform Consultant For Adobe & Google
    Scotiabank Digital Factory Jul 2019 - Oct 2020
    Toronto, Canada Area
    Led strategic architectural implementation of data migration from DTM and GTM to Adobe Launch and SDK across 15+ sites across North America. Designed and drove optimization by analyzing processes, implementing insightful dashboards and tagging protocols, and building roadmap to visualize actionable data and monitor business goals.● SME optimizing change by providing technical guidance, best practices, and opportunities for improving data governance, quality, and quantity with playbooks in collaboration with international executive leaders.● Designed and delivered structured training programs leading corporate trainers to understand functionality of new platform, troubleshooting mechanisms, and data access points.
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  • Boston Consulting Group (Bcg)
    Senior Consultant, Contract
    Boston Consulting Group (Bcg) Apr 2019 - Jun 2019
    Remote
    Led resolution architecture for Google and Adobe implementation to resolve issues by integrating innovative solutions to capture and optimize user engagement achieving improved data feed during launch migration. Analyzed systems and identified areas of opportunity, including data optimization, quality, and confidence.● Oversaw audit compliance controls, change management implementation strategies, regulatory reporting, agile process reviews, and user training programs to generate seamless transition to new platform.● Designed health checks and monitoring framework to establish stabilized production environments by understanding non-conformance areas, identifying long-term solutions, and promoting productivity.
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  • Bell Canada
    E-Commerce Conversion Strategist, Contract
    Bell Canada Jan 2017 - Mar 2019
    Managed analysis process of e-commerce flows to improve funnel conversion as SME and chief architect identifying opportunities across multiple platforms to optimize rates, decrease costs, reduce waste, and enhance functionality.● Identified and implemented cart optimization strategy utilizing GTM and DTM to generate streamlined platform user functionality resulting in reduction in page load times and increased user satisfaction.● Liaised with technology, sales, and cross-functional business teams to understand areas of technological support, implement innovative automation plans, and measure process improvements.
  • Terapeak
    Senior Digital Consultant, Contract
    Terapeak 2016 - 2017
    Toronto, Canada Area
    Deployed Google Analytics with GTM involving large custom data feed achieving substantial SEO results ensuring user functionality and streamlined processes.● Consolidated Google Analytics and Google AdWords utilizing Google Tag Manager by implementing unique custom feeds, remarketing programs, and Lean strategies to optimize platform and generate impactful results.● Defined social media matrix based on organizational culture, business requirements, and corporate image to capture business objectives and create platform for increased industry exposure.
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  • Sunwing Travel Group
    Director Of Online Strategy
    Sunwing Travel Group Mar 2014 - Apr 2016
    Toronto, Canada Area
    Chief architect delivering national digital marketing design by sourcing talent, creating structure, and training specialists on best strategies to achieve optimal productivity resulting in improving online performance. Led digital online strategy by optimizing online sales plan utilizing multiple digital platforms for all corporate brands ensuring alignment with business objectives, growth forecasts, and budget.● Optimized online customer acquisition strategy across SEO, SEM, and on-page factors by monitoring system performance, analyzing data, and conducting client surveys.
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  • Bank Of Montreal
    Adobe Subject Matter Expert (6 Month Contract)
    Bank Of Montreal Feb 2013 - Feb 2014
    (Toronto, Ontario)
    Optimized Adobe Test, including governance, workflow, quality assurance, and naming conventions by leveraging analytical data to implement high impact technological solutions.● Designed test planning, preparation, execution, issue resolution, and report generation ensuring all aspects of project were aligned with BRD, gap analysis, and vision documents.● Partnered with internal and external stakeholders, including marketing, IT, corporate resource center, and sales by providing technical support and structured training plans during transition phase.
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  • Flightnetwork.Com
    Senior Marketing Consultant To Vice President
    Flightnetwork.Com Apr 2007 - Jan 2013
    Flight Network – Oakville, On
    Recruited by the travel industry leader, taking on accountability for all marketing and brand advancement strategy leading to the business expanding revenue 200% YOY and expanding the business to become the #1-performing flight agency in the country. • Online Revenue Growth: Successfully generated 2X YOY growth in online revenue for 4 consecutive years through strategic marketing, UX/UI, and analytics enhancements.• Analytics Infrastructure: Advanced internet marketing capabilities by deploying a robust analytics infrastructure, including the rollout of Google Analytics, Site Catalyst, Test & Target, AdWords, and BING tracking tools.• PPC Spend Optimization: Effectively managed and optimized a PPC budget exceeding $10M, employing innovative strategies and a firm dedication to structured A/B Testing and tracking in order to maximize ROI.• Team Leadership: Built out the marketing team from 1 to 36 total staff, taking ownership for KPI setting and attainment as well as recruiting and hiring for a diverse team of experts focused on paid search, marketing analytics/reporting, tagging, landing page UX, and SEO. • Executive Collaboration: Met regularly with the CEO to review marketing performance and collaboratively developed growth strategies that enabled the company to expand revenue, brand awareness, and impacts across the market. • Promotions: Initially hired as a digital marketing contractor and earned promotion into a full-time role and then elevated to an executive VP level based on contributions to the company’s continuously improving revenue performance.
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  • Search Aid
    Search Engine Design & Operations Manager For Tour World
    Search Aid 1998 - 2003
    Markham, Ontario

Glen Reeves, Skills

Ppc Sem Google Analytics Google Adwords Online Advertising Online Marketing Seo Digital Marketing Analytics Landing Page Optimization Email Marketing Web Analytics Google Adwords Certified Conversion Optimization Keyword Research A/b Testing Msn Adcenter Search Advertising E Commerce Microsoft Adcenter Excellence Adcenter Desktop Affiliate Marketing Marketing Adwords Editor Google Website Optimizer Microsoft Excel Search Adobe Site Catalyst Adobe Search Center Adobe Discover Ga Premium Webtrends Adobe Test And Target Optimizely Revenue Attribution Modeling Advanced Tagging Google Tag Manager Social Media Digital Strategy Marketing Strategy Site Catalyst Digital Media Social Media Marketing Leadership Project Management Advertising Microsoft Office Strategy Management Strategic Planning

Glen Reeves, Education Details

Frequently Asked Questions about Glen Reeves,

What company does Glen Reeves, work for?

Glen Reeves, works for Stacktics

What is Glen Reeves,'s role at the current company?

Glen Reeves,'s current role is Digital Marketing Transformational Strategist | Hands-On Data-Driven Growth Architect | Developmental People Leader | Technical Sales.

What is Glen Reeves,'s email address?

Glen Reeves,'s email address is gl****@****orks.ca

What is Glen Reeves,'s direct phone number?

Glen Reeves,'s direct phone number is +190530*****

What schools did Glen Reeves, attend?

Glen Reeves, attended Di College, Di College, University Of Windsor.

What are some of Glen Reeves,'s interests?

Glen Reeves, has interest in Technology, Environment, Poverty Alleviation, Music, Sports, Martial Arts, Disaster And Humanitarian Relief, Sports Cars.

What skills is Glen Reeves, known for?

Glen Reeves, has skills like Ppc, Sem, Google Analytics, Google Adwords, Online Advertising, Online Marketing, Seo, Digital Marketing, Analytics, Landing Page Optimization, Email Marketing, Web Analytics.

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