Glen Reeves, Email & Phone Number

Toronto

Subject Matter Expert for:• Enterprise digital marketing platforms• GA and Adobe Analytics implementation• SA360, CM360, DV360, and GA4• GTM, Launch and Ensighten • Dashboard template creation and Alerts• User experience and page load• Tagging Audits and Tag Management Platform Migrations• Server to Server 1P Reporting• Privacy Sandbox, Fledge, Floc, Topics• Data-Driven Attribution models to improve modeling• Channel and LOB Headroom Analysis Other tasks include:Evaluate client opportunities and create a roadmap for digital transformationPrioritize initiatives based on impact, ease of execution and political reality Assess skill levels to create relevant training programs to upgrade performanceCreate new processes and connect platforms to improve efficiencies Stay up to date on industry and share important insightsEmploy automation to leverage technology fullySolving complex problems business problems with common sense approachesAudience creation, adaptive remarketing, and propensity modellingEvaluate text ads and banner ads to quantify the impact of each elementCreate A/B and multivariant testing programs for web pages and ad creativesCreate PoCs to test new initiatives, analyze results, implement iterationsEvaluate tag deployment for impact on page load, data collection, and privacyBuild business requirement and governance documentationOversee project budget, timelines, and deliverablesSet up alerts on Analytics platforms as early warning indicators Upload offline conversions to improve 360 degrees understanding of marketing impactImprove process efficiencies to reduce costs while increasing efficacyGenerate actionable dashboards in Adobe, Google Analytics and Data Studio, Domo and moreBuild relationships with stakeholders by understanding pain points and mitigating where possibleGenerate quality reports that surface key insights in qualitative contextDeploy auction time bidding with cross channel and cross device adjustment

Toronto, Canada Area

Led strategic architectural implementation of data migration from DTM and GTM to Adobe Launch and SDK across 15+ sites across North America. Designed and drove optimization by analyzing processes, implementing insightful dashboards and tagging protocols, and building roadmap to visualize actionable data and monitor business goals.● SME optimizing change by providing technical guidance, best practices, and opportunities for improving data governance, quality, and quantity with playbooks in collaboration with international executive leaders.● Designed and delivered structured training programs leading corporate trainers to understand functionality of new platform, troubleshooting mechanisms, and data access points.

Remote

Led resolution architecture for Google and Adobe implementation to resolve issues by integrating innovative solutions to capture and optimize user engagement achieving improved data feed during launch migration. Analyzed systems and identified areas of opportunity, including data optimization, quality, and confidence.● Oversaw audit compliance controls, change management implementation strategies, regulatory reporting, agile process reviews, and user training programs to generate seamless transition to new platform.● Designed health checks and monitoring framework to establish stabilized production environments by understanding non-conformance areas, identifying long-term solutions, and promoting productivity.

Managed analysis process of e-commerce flows to improve funnel conversion as SME and chief architect identifying opportunities across multiple platforms to optimize rates, decrease costs, reduce waste, and enhance functionality.● Identified and implemented cart optimization strategy utilizing GTM and DTM to generate streamlined platform user functionality resulting in reduction in page load times and increased user satisfaction.● Liaised with technology, sales, and cross-functional business teams to understand areas of technological support, implement innovative automation plans, and measure process improvements.

Toronto, Canada Area

Deployed Google Analytics with GTM involving large custom data feed achieving substantial SEO results ensuring user functionality and streamlined processes.● Consolidated Google Analytics and Google AdWords utilizing Google Tag Manager by implementing unique custom feeds, remarketing programs, and Lean strategies to optimize platform and generate impactful results.● Defined social media matrix based on organizational culture, business requirements, and corporate image to capture business objectives and create platform for increased industry exposure.

Toronto, Canada Area

Chief architect delivering national digital marketing design by sourcing talent, creating structure, and training specialists on best strategies to achieve optimal productivity resulting in improving online performance. Led digital online strategy by optimizing online sales plan utilizing multiple digital platforms for all corporate brands ensuring alignment with business objectives, growth forecasts, and budget.● Optimized online customer acquisition strategy across SEO, SEM, and on-page factors by monitoring system performance, analyzing data, and conducting client surveys.

(Toronto, Ontario)

Optimized Adobe Test, including governance, workflow, quality assurance, and naming conventions by leveraging analytical data to implement high impact technological solutions.● Designed test planning, preparation, execution, issue resolution, and report generation ensuring all aspects of project were aligned with BRD, gap analysis, and vision documents.● Partnered with internal and external stakeholders, including marketing, IT, corporate resource center, and sales by providing technical support and structured training plans during transition phase.

Flight Network – Oakville, On

Recruited by the travel industry leader, taking on accountability for all marketing and brand advancement strategy leading to the business expanding revenue 200% YOY and expanding the business to become the #1-performing flight agency in the country. • Online Revenue Growth: Successfully generated 2X YOY growth in online revenue for 4 consecutive years through strategic marketing, UX/UI, and analytics enhancements.• Analytics Infrastructure: Advanced internet marketing capabilities by deploying a robust analytics infrastructure, including the rollout of Google Analytics, Site Catalyst, Test & Target, AdWords, and BING tracking tools.• PPC Spend Optimization: Effectively managed and optimized a PPC budget exceeding $10M, employing innovative strategies and a firm dedication to structured A/B Testing and tracking in order to maximize ROI.• Team Leadership: Built out the marketing team from 1 to 36 total staff, taking ownership for KPI setting and attainment as well as recruiting and hiring for a diverse team of experts focused on paid search, marketing analytics/reporting, tagging, landing page UX, and SEO. • Executive Collaboration: Met regularly with the CEO to review marketing performance and collaboratively developed growth strategies that enabled the company to expand revenue, brand awareness, and impacts across the market. • Promotions: Initially hired as a digital marketing contractor and earned promotion into a full-time role and then elevated to an executive VP level based on contributions to the company’s continuously improving revenue performance.

Markham, Ontario

Systems Analyst Diploma, Enterprise Servers, 3.8

Designing and Implementing Web Sites with FrontPage Analyzing Requirements and Defining Solution Architectures Designing and Implementing.

Programming, Database Programming

Windows9x, Dos, Office97, HTML, System Architectures Programming in C, C++, Visual C++, MFC, ATL and DCOM Relational Database Programming.

Bachelor Of Engineering - Be, Electrical And Electronics Engineering