Lumin is a Technology / SaaS organisation who develop technological solutions for senior Australians and New Zealanders to help them stay connected to their loved ones, their carers, and their communities. They offer their products B2C and B2B, through retirement villages, residential aged care and home care providers. In my role, I am responsible for the operational efficiency, financial health, business workflows and the systems to support this.

In an ever-evolving digital landscape, navigating change can be overwhelming for many businesses. At The Digital Dutchman, we simplify the journey. We offer a wide range of consulting services ranging from early business analysis to steering the implementation of transformative initiatives. With these services, our clients can lean on us to guide them through the evolution of their digital product, ecosystem or entire organisation.With a commitment to clarity, strategy, and innovation, we demystify the complexities of the digital realm. Whether it's implementing cost-saving automation, integrating cutting-edge technologies, streamlining operational processes, or crafting digital-first strategies, we're the compass to point you towards digital success.

My responsibilities and achievements:• Overseeing the successful digital transformation of the business, aligning strategies and architectures to meet evolving business requirements• Executing a comprehensive overhaul of the agency's digital ecosystem and operational workflows, successfully concluded in 2022• Delivering a digital platform for contractors, improving the management of contracts and overall user experience• Leading a team of up to 15 specialists, responsible for digital operations, product development, data analytics, change management and support• Facilitating the enhancement of data management, supporting business decisions through insightful reporting• Directing the delivery and adoption of major enhancements or developments• Fostering innovation through the integration of best-of-breed products, advanced automation, and AI/ML solutions, with an emphasis on practical product development• Navigating stakeholder and vendor relationships, aligning operational shared services across the business.

My responsibilities and achievements:• Restructured and led the production capability, with a team size of up to 30 FTE, professionalising operations• Established dedicated departments for product and content development• Identified and rectified operational inefficiencies to optimise core business processes• Managed relationships with senior and executive clients, fostering trust and collaboration• Negotiated long-term rate cards and service agreements, while reviewing outbound commercial agreements such as SOWs and retainer agreements• Scoped and delivered programs, projects, and new business initiatives against established targets• Managed several hallmark and award-winning digital, technology-driven projects hands-on• Drove considerable financial and operational growth of the business, increasing annual revenue by around 170%• Fostered and strengthened interoffice relationships within the APAC region and laid the groundwork for the Melbourne office

My responsibilities and achievements:• Co-led a team of up to 30 FTE alongside the General Manager• Developed creative and strategic initiatives with a focus on digital technology• Managed relationships with senior and executive stakeholders, clients, vendors, and partners• Scoped and delivered projects in line with agreed financial and operational targets• Implemented in-house Digital Acceleration Teams that specialised in social content development for several Nestlé brands, including Kit Kat, Allen’s, and Uncle Toby’s

My responsibilities and achievements:• Led the digital department, managing a team of up to 8 FTE• Scoped and delivered all digital productions, ensuring high-quality outcomes• Managed relationships with stakeholders, clients, and vendors, fostering collaboration and understanding• Implemented digital ways of working, promoting efficiency and innovation• Involved in user/customer experience design, enhancing customer satisfaction• Served as a consultant on digital strategy and the use of digital technology to both clients and internal teams, leveraging my expertise to drive digital transformation

- Part of the senior digital management team- Leadership of digital production team (team size up to 15 FTE)- Responsible for determining scope, approach and feasibility for complex digital projects and new business initiatives- Full responsibility for the delivery of all digital projects and programs within the given restraints and objectives- Technical and delivery consultancy to stakeholders, clients and internal teams of the broader M&C Saatchi Group

- Responsible for the scoping and successful delivery of digital projects (incl. online, social media) for Mini and Nike- Responsible for management of local Mini Cooper platform

- Leadership of a team of up to 6 project managers- Responsible for determining scope, approach and feasibility for digital projects and the successful delivery of these projects- Responsible for the setup, management and monitoring of large, multi-layered programs of work for specific client business units- Providing data based recommendations to optimise user experience and performance of these programs of work- Technical and operational consultancy to clients and account teams of the broader DDB Group in Amsterdam

- Day-to-day operations for the digital and creative departments, including monitoring of health, performance and productivity- Strategic, creative and technical consultancy to clients and teams- Coaching and supervising project management teams - Leading new business and internal projects- Defining and implementing internal processes and ways of working- Project management for (cross)media productions, leading multidisciplinary project team- Photography producer in studio and on location