I’m a veteran marketing technology and digital analytics professional with nearly 15 years of experience managing multi-million dollar integrated marketing campaigns for leading B2B and B2C brands, identifying analytical needs and communicating results to a wide range of stakeholders.Key Areas of Focus:• Digital Strategy & Analytics - Initial planning (what do we want to measure? what are our KPI's? what does success look like?) through post-campaign analysis ("so what?" - what worked and what didn't? how do we use what we've learned to drive positive business outcomes in the future?)• Leveraging data to share key insights via business intelligence and data visualization platforms• Building and refining the MarTech Stack to drive efficiencies and improve media performanceTools I've Used:• A/B and Multivariate Testing (Adobe Target, Optimizely, Optimost, Sitespect)• Account Based Marketing (Demandbase)• Agile Project Management (JIRA, Kanban, Confluence, Scrum, Trello)• Business Intelligence & Data Visualization (Domo, Google Data Studio, Klipfolio, MicroStrategy, Microsoft Power BI, Tableau)• CMS (Adobe Experience Manager, Crownpeak, Acquia, Squarespace, Wordpress) • CRM (Hubspot, Salesforce)• CX & Heatmapping (Foresee, Hotjar)• Data Management Platforms (Adobe Audience Manager, BlueKai)• Data Onboarding (LiveRamp)• Design and UI (Invision)• DoubleClick (Campaign Manager, Search, Bid Manager)• Marketing Automation & Email Marketing (Eloqua, Cheetahmail, Return Path)• SEM (AdWords, Bing, Yahoo! Gemini)• SEO (BrightEdge, Conductor Searchlight, Google Search Console, Moz Pro, Screaming Frog)• Social Media Monitoring/Management (Adobe Social, Brandwatch, Crimson Hexagon, Radian 6, Sprinklr, LinkedIn Ads, Twitter Ads, Facebook Ads & Power Editor)• Tag Management (Adobe Dynamic Tag Manager, Google Tag Manager 360)• Tag QA (Charles Proxy, Fiddler, Ghostery, Tamper Data)• Web Analytics (Adobe Analytics, Google Analytics 360, GA4, Mixpanel, Moat, Simply Measured)bit.ly/greglevinedigital