Back in 2006, I began my career as a hotline agent; my first real exposure to customer service. And I quickly realized I was good at it. That experience became the foundation of my career. It taught me the value of truly understanding customer needs, listening closely, and delivering simple solutions to complex problems. Over the years, I’ve built on that foundation, moving from support and consulting to project and product management, always driven by a customer-centric mindset and a focus on creating real value.In my current role as an Expert Digital Product Manager, I’m responsible for the tracking platform at a large e-commerce company. My work blends strategic vision and operational execution, bringing together developers and business stakeholders to ensure we’re building solutions that truly matter. I’ve led the shift from a “project” mindset to a “platform” approach, driving long-term innovation and scalability. This transformation required building a vision, aligning teams across business and tech, and guiding decisions with data, research, and real-world insights.Before this, I spent six years as a Technical Project Manager in Digital Marketing, developing tools, optimizing tracking processes, and simplifying how we handle large datasets. I enjoyed hands-on problem-solving, but my focus was always on the bigger picture: How can we make this easier, faster, and more effective? I relied on data-driven decision-making - whether through analytics, user feedback, or drawing on my own experience - to prioritize solutions that deliver maximum impact with minimal resources.At my core, I believe in collaborative leadership and breaking down complex challenges into clear, actionable steps. For me, culture and mindset are more important than tools and technology. A team or domain thrives when individuals are motivated, aligned and driven to achieve shared goals collaboratively. I bring natural empathy and the ability to understand diverse perspectives, which helps me build strong, engaged teams and identify solutions that work for all stakeholders.Whether it’s leading a product team or managing cross-functional projects, I focus on evidence-based outcomes that drive real results. I’m passionate about aligning technology with business goals and enabling teams to succeed. Looking ahead, my vision is to build IT platforms that empower organizations to innovate, adapt, and keep pace with an ever-changing competitive landscape.