Anton Gliantsev Email & Phone Number

Prague, Czechia

Prague, Czechia

Briefly:Developing and implementing an Employer Branding Strategy for the Slotegrator corporate brand.Detailed:- Creation of an Employer Value Proposition, including the development of a brand promise, benefits, and definition of corporate values;- Collaboration with HR and Recruitment teams to integrate employer branding into recruitment processes;- Market research and competitor analysis.- Development of communication strategy, content creation, and corporate social media management.- Event and employee engagement programs management;- Reputation management activities;- Establishment and execution of budget plans.

Moscow, Moscow City, Russia

360° Brand management in FMCG, food segment:Cheese Gallery (dairy cheese, monthly turnover 2 m. $)http://cheesegallery.ru/Green Idea (plant-based alternatives to meat and dairy, monthly turnover 1,5 m. $)https://greenideas.ru/Alpro https://www.alpro.com/Violifehttps://www.violife.com/Briefly:Building branding and communication strategies. Overseeing brand health metrics, including the management of the conversion funnel. Establishing and managing marketing budgets. New product development. Supervising the marketing team.Detailed:Development and execution of marketing campaigns across various channels (through the line):- Ads. materials creation (graphics, video production);- Assigning tasks to production houses, graphic designers, and manufacturers of promotional materials;- Establishing performance indicators for media agencies;- Reporting on the results of marketing campaigns.Portfolio management:- Managing product portfolios through ABC-analysis and BCG matrix analysis;- Collaborating closely with the sales department to establish sales and distribution targets;- Analyzing the market and monitoring competitors;- Trade marketing management;New product development:- Assigning tasks to the R&D department;- Price models calculation (cost price, selling price, promo price);- Development of packaging from creative idea to final production;- Creating training and sales presentations for the sales department;- Developing and implementing a marketing support plan for the launch of new products.Working with analytics: internal data reports, Nielsen, GFK;Conducting marketing research, focus groups, and product tests in collaboration with research agencies.

Москва, Россия

- Brand management and marketing strategy development;- Creating the brand concept and visual identity;- Establishing guidelines and identity standards for employees;Marketing communications management:- Developing promotional strategies;- Planning and managing budgets;- Executing promotional activations across digital, outdoor, and below-the-line (BTL) channels.Producing advertising materials involves:- Conceptualizing packaging, POS materials, and key visuals;- Managing promo shootings, including production, post-production, and food styling;- Assigning tasks to graphic designers;- Collaborating with advertising agencies and manufacturers. Product portfolio management:- Sales analysis;- Implementing menu updates and launching new products;- Providing promotional support for the new products launching.

Москва, Москва, Россия

Lavazza Espression brand and franchise management across the territory of Russia: - Close collaboration with global marketing team;- Creative adaptation and localization of communication materials;- Marketing communication management across outdoor, indoor, and digital channels;- Marketing budget management;- Marketing maintenance of new stores opening;- Loyalty programs management;- Evaluating the results of marketing campaigns.Promo-materials production:- Managing photo and video shootings, post-production, and food styling;- Assigning tasks to graphic designers;- Collaborating with advertising agencies and manufacturers.Managing product portfolio:- Analysis of sales;- Food and beverage menu development in close collaboration with the chefs and bartenders; - Creation of training manuals for staff.