Daniel Glickman Email & Phone Number

Austin, Tx, Us

I work with a highly talented cross-functional team to spearhead the GTM strategy and execution of our MME solutions.

New York, Ny, Us

San Francisco, Us

Developed category-creating, positioning, and messaging. Launched a new website and collateral, improving sales funnel conversions and ACV.Designed and executed virtual and in-person events. Implemented an ABM process to generate and nurture leads from target accounts.Led the company’s outbound program.Built a revenue pipeline of $700K from scratch.

Paris, Île-De-France, Fr

Directed CMO-level marketing functions for a leading event and community platform for the execution of large and complex in-person, hybrid, and virtual events. Developed and executed marketing strategies targeting the event, conference, and trade show industry. Oversee brand and category marketing, targeted ABM marketing, lead and demand generation, messaging, advertising campaigns, and collateral development. Established framework and infrastructure to pursue industry partnerships, cross promotions, and community-based inbound programs.Led transition from event bookings to an annual subscription-based sales model. Tripled the in-house marketing and design team. Support and educate the outbound sales team. Increased inbound leads and sales opportunities by 15-20%. Created new product offerings, product packages, and simplified pricing tiers. Migrated from virtual events to in-person and hybrid events. Reworked and redesigned the company website. Increased web traffic and online prospects/leads by 20-25%. Facilitated Top 10 rankings in 4 categories on G2.com (all previously unranked). Developed tracking mechanisms, dashboards, KPIs, value propositions, customer journeys, and custom reporting in Salesforce and HubSpot.

Belmont, California, Us

StremYard was acquired by Hopin in January 2021.Expanded digital marketing and online presence for an innovative, browser-based live-streaming video studio, a full-service SaaS enterprise solution. Promoted live streaming capabilities directly to Facebook, YouTube, Twitter, and LinkedIn Live. Launched successful partnership, brand ambassador, influencer, and affiliate marketing programs. Managed website design and build, social media and community, customer retention campaigns, lead generation for enterprise sales, product positioning, and brand messaging. Expanded SEO, Google Ads, Google Analytics, and other advertising campaigns. Developed blog, video ads, tutorial videos, live videos, webinars, and influencer events. Helped position company for sale, which led to acquisition by Hopin. Beefed up social media strategy that increased total followers to 135,000 (Facebook, Instagram, YouTube, and Twitter). Expanded Facebook active customers group by 50%+. Planned and coordinated a major virtual event with expected online attendance of 20,000+ people. Drove customer and revenue growth and Annual Recurring Revenue by 35%. Improved churn by 23%.

Boston, Massachusetts, Us

Headed sales and marketing operations for a subsidiary of JetBrains, a global software development company. Promoted a digital video creation and editing suite. Built and managed a 10-person Marketing team across 5 countries. Led post-launch marketing strategy, website development, pricing model, revenue growth, and funnel performance. Developed brand from the ground up to become a market leader with the SMM community. Established a vibrant online community with 200,000+ followers on Facebook, Instagram, and YouTube. Built a strong inbound funnel with 96% organic and direct traffic with 160,000 visitors per month through search and word-of-mouth influencer marketing. Recruited and managed leading industry influencers as brand ambassadors with over 1,200 affiliates. Installed an email automation package that grew to over 1 million names / email addresses. Developed successful trade show program and participated in 25+ industry events. Sold digital subscriptions in the booth and facilitated ROI positive status for trade shows. Consistently achieved or exceeded organic traffic and sales goals and expectations. Grew Monthly Recurring Revenue and Lifetime Value by 78%.

Boston, Massachusetts, Us

Managed all marketing, advertising, and public relations activities for an early-stage startup B2B MarTech provider. Oversaw 4 employees in offices in Israel and U.S. Facilitated pivot from an SMB content curation product to an enterprise customer journey tool. Designed, managed, and maintained all digital sales and marketing assets. Formulated sales, account management, and outbound lead generation strategies and supported product development. Developed website, sales collateral, presentations, product demos, and promotional materials. Facilitated customer success in implementing digital transformation projects across large global enterprises.Drove annual revenue to multi-million-dollars and built substantial pipeline in additional sales opportunities. Achieved SQL conversion rate of 25%. Played vital role in boosting company’s valuation and obtaining capital infusion from private equity investors. Cultivated key strategic U.S. accounts for renewal and upsell. Closed deals worth up to $1.6 million.

San Jose, Ca, Us

Managed a 5-person Marketing team for a newly formed multimedia and design software company. Pivoted from a browser tool bar product to an online content creation platform designed to create automatic 3D digital content. Built core B2C and B2B sales and marketing models. Drove monthly revenue by an average of 43% and increased Customer Lifetime Value by over 600%. Increased annual revenue by 60X. Conceived and executed an aggressive growth plan based on media spend and viral growth. Led rapid growth and expansion into untapped Latin American markets. Reduced customer acquisition costs by over 66% within 1 year. Installed complex in-house MarTech technologies for internationalization, multi-channel campaigns, variable pricing, affiliate programs, and advanced analytics.

Stanmore, Gb

Built and managed a 16-person marketing, sales, creative design, and customer support team at a leading cloud-based animation software company. Targeted and serviced education, SMB, and marketer accounts. Facilitated rapid inbound and SEO growth. Increased organic web traffic from 10,000 to 2.5 million monthly visitors within 1 year. Increased annual revenue by 16X. Implemented an aggressive email marketing and growth hacking program to achieve 20% average monthly revenue growth on a minimal budget. Contributed to company expansion from 6 employees to 35 employees (now with 150+ employees and a base of 30 million users worldwide).

Co-founded and later sold a design / build / renovation company specializing in high-end green energy homes. Managed online and offline marketing campaigns, analytics, SEO campaigns, and ROI optimization. Supervised 12 employees and negotiated contracts with 260+ vendors, suppliers, and subcontractors. Developed a disruptive sales funnel leading to a 50% closing ratio on qualified leads. Doubled gross profit. Negotiated and closed projects worth $1+ million. Maintained customer satisfaction at award-winning levels (95%+).

Master Of Science, Environmental Sciences

Post Graduate Degree, It Management