Aaron Glick Email & Phone Number

Orlando, Fl, Us

Zetland, Nsw, Au

Amazon management agency

Emeryville, Ca, Us

Emeryville, Ca, Us

Austin, Texas, Us

• Directed strategy (and potentially execution) for key marketplace channels like Amazon and other marketplace channels works within any brand, budget and/or staffing limitations.• Worked with the internal and external operation and content resources to ensure that products stay in-stock and findable by marketplace consumers.• Built inventory management strategy, especially related to the utilization of Amazon FBA.• Managed and optimize budgets and promotions to ensure maximum impact and ROI on budget dollars.• Understanding the needs, capacities, operational mechanisms, and pertinent performance data matrix of major eCommerce channels.• Built effective e-Commerce teams and advise clients via organizational management consulting.• Evaluated solutions to manage product data and content to service multiple eCommerce channels.• Evaluated the best technology solutions to execute efficiently, best-in-class eCommerce programs, including but not limited to analytics, CRM, A/B testing, competitive intelligence tools, and product data management.

Ottawa, Ontario, Ca

• Steered business development through innovative applications and updates. • Directed daily Amazon business processes, created short-term and long-term marketing plans, optimized search engine rankings, and increased customer conversion rate. • Launched Amazon Sponsored Products campagins and Amazon Promotions valued at $592k total advertising budget with a TROAS of 9.1/ACoS of 21.4% • Evaluated sales pipelines, market trends, distribution channels, and consumer demand to discover business opportunities through Amazon. • Streamlined communication between Amazon and internal sales support team members. Tracked product data, analyzed key performance indicators, and defined best business processes to sustain Amazon sales campaigns. • Collaborated with subject matter experts on forecasts, merchandising, price schedules, and inventory logistics. • Worked closely with team members and department leaders in Inventory Control, Distribution, e-Commerce, and Product Development to create Amazon ventures. • Edited Amazon listings based on algorithm assessment, key word selection, and product search rankings. • Updated product listings on a continual basis including title, product description, photos, graphics, reviews, pricing, product specs, and consumer questions. • Consulted with an external Trusted Advisor to strengthen relationships with key stakeholders, strategic partners, and executive sponsors and exceed omni-channel key performance indicators.

Austin, Tx, Us

Develop new business by analyzing account potential and recommend new applications; initiate, develop, and close new revenue opportunities and execute the Leadership team’s account strategies• Directed the Indirect Team of 3 to deliver $10.1M in e-commerce sales, achieve 44% revenue growth, and increase 2017 traffic by 34% for high-end purifiers. • Launched site redesign to build brand, engage new customers, and increase conversion resulting in an 8% AOV increase, 33% increase in traffic, and a 3.1% increase in conversions. • Increased referral traffic 34% and new visitor traffic 9% in 2017 through affiliate marketing and Amazon Advertising. • Collaborated with strategic partners to develop relationships and drive promotions to increase user engagement. • Tracked metrics and key performance indicators to analyze data and consult leadership on trends and opportunities. • Led every phase of business development launch including communication, joint agreements, sales kits, training, and marketing campagins. • Supported department and enterprise-wide data collection, analysis, forecasts, budgets, advertising cost controls, and financial reports. • Partnered with external consultants to manage strategic alliances, sustain business programs, strengthen partnerships, and meet strategic requirements. • Designated as a liaison and Point of Contact for dealers, online markets, and business development relationships. • Evaluated current accounts and market trends to discover and build business opportunities. • Audited all business processes, systems, and solutions to continually drive change management.

Atlanta, Ga, Us

Austin, Tx, Us

• Worked with internal and external partners to measure marketing effectiveness and profitability through extensive statistical and financial analysis and reporting.• Created KPI reports that provide insights and visualization into customer and campaign performance, track marketing effectiveness and ROI, and identify key areas of opportunity.• Created compelling Power Point decks to concisely communicate findings across various levels of the organization.• Assisted with analytical deep dives into various aspects of Golfsmith International’s direct marketing and e-commerce campaigns and initiatives.• Performed scenario analysis on potential marketing promotions and campaigns.• Applied qualitative and quantitative techniques to interpret data and produce substantiated recommendations.• Established methodologies to ensure data integrity including data reconciliation, data integration and audits, duplicate consolidation, customer updates, etc.• Worked with business stakeholders, application developers, and production teams and across functional units to identify business needs and discuss solution options.• Ensured best practices are applied and integrity of data is maintained through security, documentation, and change management.• Contributed to ad hoc reports including behavioral studies, customer segmentation, and market basket analysis.

Orlando, Fl, Us

• Led developed and implementation of annual marketing plans that resulted in 25% ROI and 5.7% under budget year-over-year. • Understanding and exposure to integrated customer engagement initiatives (including strategy, creative, content, technology and analytics) Assist in development, implementation and adherence to internal client engagement processes.• Excelled at developing and implementing reporting and data solutions, including custom user interfaces. • Developed optimal marketing research, cadence and plans to increase comp sales and consumer shopping at a strong ROI.• Directed consumer behavior research, utilizing internal and outsourced agency resources (quantitative and qualitative experience).• Led analytical and statistical staff to pull optimal marketing lists for direct marketing campaigns (direct mail, email, phone messaging, and mobile).• Managed departmental budget for direct marketing events and loyalty programs.• Developed business opportunities by leveraging relationships with multiple departments to create and implement Record Modeling tool to balance budgets results and add value to company goals.• Key member of strategic management team, which managed over 650 events per year at 80 sales sites amounting to over $80 Million in sales for 2012.

Store Manager / Merchandise & Inventory Manager April 2002 - December 2007Turkey Lake Superstore • Managed between $10MM – $12MM annual sales, inventory control management; how to increase sales and investigate, document, and reconcile inventory adjustment and discrepancies.• Oversee daily operations of domestic and international purchasing, inventory, and shipping departments across multiple industries• Responsible for ensuring inventory production quality and efficiency levels and implementing corrective action as required• Led cross-functional team Model-Of-Record and Team Builder human resource modeling tools to balance supply / demand, inventory, sales, optimize resource allocations and track actual resource assignments.• Responsible for the performance, profit, and loss, compliance, people management and communication of the business.• Developed and Executed the daily operations include management of employees, recruitment of new employees, purchasing, accounting, inventory control, shipping & receiving, employee scheduling, customer service, teach, train, and mentor employees.• Reports Analysis from Best Practice group to determine variance cause, reconcile variances between SAP and Retail Pro systems. Sales Associate 1997-1999, Aug 2001-April 2002 • Provided sports-related customer assistance including answering questions and making recommendations • Sales of new and previously owned golf equipment• Devised attractive store displays using creative personal merchandising “arts” skills• Duties also include inventory control and marketing of in-store golf products

South Burlington, Vt, Us

Controlled the Operations and Distribution Divisions of Ben & Jerry’s Ice Cream Franchises in the Southern California districts. General Manager for 300+ employee organization for the overall day-to-day operations, purchasing and inventory control while increasing new business accounts and establishing strong customer rapport and trusted liaison. Responsible for all accounting, financial practices within all 33 store locations.

Bachelor Of Science (Bs), Interior Design

Marketing/Marketing Management, General

Architecture

Education record