• Spearheaded the creation of inquiry generation strategies, leading to the successful execution of numerous lead generation campaigns, significantly increasing inquiries and qualifying leads, resulting in substantial contributions to program value.• Developed and implemented an innovative system for inquiry capture, qualification, and routing, enhancing efficiency across all websites.• Designed and launched an AI agent ecosystem for conducting product research, feasibility studies, and statistical analysis, significantly advancing data-driven decision-making processes.

• Implemented Adobe Experience Manager (AEM) solutions, significantly reducing costs on website project management through strategic vendor realignment and internal capability enhancements.• Constructed numerous custom AEM components, including Product Information Management (PIM) and Digital Asset Management (DAM) Sync, improving operational efficiency and data management across multiple sites.• Developed a universal blog integration using Ghost.io, optimizing SEO across multiple sites and ensuring content consistency and quality.• Created a user-friendly email builder and a unified email subscription center, streamlining communication processes and improving customer engagement.

• Oversee and manage paid search and display marketing programs for communities.• Consult on CRM integrations and lead process.• Manage and oversee website backend on customized WordPress system.

• Implemented custom system to simplify and control all aspects of the business including: o Meal menu creation that is fully customized by customer depending on dietary restrictions. o Inventory control to reduce food waste and overhead costs. o Employee time tracking to replace the traditional punch card system. o Fully automated billing system to eliminate any mistaken billing entrees and record all approved food orders. o Kitchen Monitoring system to track temperatures of all fridges, freezers, and indoor temperatures to insure food saftey.

• Increased new customer base by 23% using only organic marketing efforts.• Created and optimized website to increase local placement when searching for "Hair Salons" in target geography.• Optimized local listings to reach top 5 placement for 10 none branded key terms to increase site traffic.• Generated all marketing materials including business cards, referral cards, and letterhead.

• Directed the online marketing efforts for a $2.3 billion integrated healthcare system with four hospitals, 75 medical specialties, and over 1,000 physicians. o Spearheaded the development of online strategic marketing plans for Orthopedics, Oncology, hospital research, and Covid-19 awareness.• Guided the development, execution, and reporting of strategic marketing plans for a women's service provider across three states and 109 practices generating 150,000+ online visits, 60,000+ KPI completions, 75% of which had never engaged with the brand.• Led the B2B online marketing efforts for a $38.5 billion global brand with a specific focus on North America and three target verticals (general manufacturing, maintenance repair and overhaul, and consumer vehicle repair). o Leveraged custom messaging, targeting, and journey building to generate over 4,000 leads. o Created highly relevant targeted Facebook ads resulting in a 1,150% increase in page likes.• Conducted research and developed various targeted life stage campaigns across all clients that generated click-thru-rates of at least 18% and Conversion rates of at least 20%.• Created and managed a full-funnel reporting suite that eliminated manual reporting and accelerated reporting to real-time for both media buyers and clients. This allowed us to catch underperforming campaigns in real-time and saving upwards of 80% of the campaign budget by quickly pivoting.• Spearheaded a no CRM segmentation approach that allowed us to create touchpoint journeys and various customer segments to improve marketing efforts and evolve messaging.• Manage and mentor a digital marketing team ranging from data scientists to media managers, and effectively manage an annual budget of over $2 Million across 350+ digital media campaigns.

• Spearheaded the online marketing efforts for a $6 billion regional "challenger brand" bank with 60+ branches and 12 product lines. o Used a combination of lookalike prospects, various targeting techniques, and refined geographic boundaries to decrease cost per conversion by upwards of 30% year over year for three years. o Increased personal checking account opens by up to 6%, and home equity loans by up to 9%• Created pre-CRM vetting system that screened leads, corrected erroneous data, enriched the information collected, scored leads based on the quality, and inserted qualified leads into the CRM. o Decreased unqualified leads by 17% and increased marketing qualified leads by 25%• Overhauled online media buying methodology to focus on results rather than impressions and hyper-segmented all media buys, allowing us to yield all-time cost per conversion lows while increasing conversion rates across all campaigns.• Devised leading-edge digital marketing and SEO strategies that combined content marketing with digital media to increase site visitation and conversion rates and significantly increase SEO rankings.

∙ Increased sales by 300% by implementing eCommerce UX best practices across the site.∙ Increased sales 3% by creating a centralized system to connect to Big Commerce, Ebay, and Amazon and allow clients to list products across all platforms at the same time.∙ Increased email click-thru rates by 20% by creating and implementing a custom email builder that pulled products directly into email templates and allow for quick

• Successfully led 40 senior living systems and three hospital systems in the strategy and execution of SEM, display, and paid social campaigns.• Worked closely with cross-functional teams to develop long term and short-term marketing strategies to increase lead generation by as much as 50% year-over-year.• Tracked, measured, and reported success across all clients to various marketing teams and C suite executives monthly or weekly.• Architected and managed a full-funnel reporting system using Google Analytics, call/form tracking, CRM Data, and ETL processes.• Created a systematic approach for segmenting and optimizing CRM data to identify and activate leads that were ready to convert and created strategic marketing strategies around these segments.• Managed and trained a team of media specialists to implement online display, organic search, and paid search campaigns.

• Worked hand in hand with clients to develop strategic business plans that ensured overall profitability, maximized lead generation, increased brand awareness, and maintained occupancy levels above 90%.• Developed a series of integrated marketing programs, utilizing hyper-segmentation and a blend of direct mail, online display, and paid search to consistently reach 100% capacity for sales-based events.• Worked with developers and utilized analytics tools to develop new products and service offerings to increase website engagement and lead generation.• Bridged gap between online and traditional advertising marketing tactics by identifying KPIs and reporting on overarching strategies rather than individual tactics.

• Increased online sales by 400% in the first year by upgrading the e-commerce platform to a customized version of Magento. • Created software suite to assist in new store placement by analyzing demographics and revenue by region, and at the same time reducing store marketing area overlap. • Hyper-segmented email and direct mail lists based on user demographics and psychographics to increase overall response rates by 25%.• Leveraged Google analytics to segment and analyze traditional advertising and online marketing methods to increase and drive additional revenue.

• Created, organized, and managed SEO & PPC campaigns across 15 clients.• Developed lead management suite that organized, enhanced, and scrubbed lead data before importing it into various CRMs.• Assisted in the creation of a healthcare-specific CMS system that featured plugins aimed at helping potential leads make the right healthcare decision while at the same time collecting their information for further lead nurturing. • Used Google Analytics to perform usability testing to optimize the user experience on client websites.