Provides leadership in identifying IT solutions to enhance efficiency in terminal operations and improve experience for airlines, concessionaires, and passengers.

Delivers IT solutions and re-engineers business processes for the Commercial Group (Cargo Business, External Affairs and Partnerships, Marketing, Planning and Business Development, Revenue Management, Sales) and Operations Group (Aircraft Engineering, Airport Operations, Flight Operations, Inflight Services, Quality, Safety, Security). Ensures that project management, business analysis, application management and operational support are aligned with the strategic direction of the company.

Leads and manages a team of 15 project managers and systems analysts who deliver business and IT solutions. Controls the life cycle of at least 50 applications that include passenger service, loyalty, revenue management, content management, web analytics, internet booking engine, mobile platform, and payment gateways, including interfaces with other systems. Aligns IT-enabled projects with the strategic direction of the Chief Information Officer and Chief Commercial Officer.

Plans and develops e-commerce roadmap to increase direct passenger sales through the internet. Integrates payment gateways, fraud detection tool and alternative payment options to improve online conversion.• Acts as Project Manager for all e-commerce development efforts• Develops program to increase direct passenger sales through the internet channel• Plans and organizes e-business strategies and initiatives• Reviews and decides business improvement methods in the company’s e-commerce operation• Evaluates action plan, development efforts and implementation strategies vis-à-vis cost

Manages the receipt, maintenance, distribution and disposition of company records, including their identification, classification, storage, retrieval, and preservation.• Sets the policies and standards on the use of company information on computer or in unstructured manual files• Establishes procedures and guidelines on what company information is going to be kept• Implements strategies to make documents accessible to users while maintaining security and confidentiality of information

• Manages the overall backend operations of Passenger Revenue Accounting System—a sales-based revenue management system• Establishes and implements efficient procedures in processing jobs; designs strategies to simplify batch processing; documents procedures and processes• Isolates and analyzes problems; collaborates with users and software developers for error resolution• Monitors progress of business testing and evaluation of new software releases• Supervises daily activities of 150 online clients/users and provides first level support

• Verifies the completeness and authenticity of passenger documents and carry out check-in procedures using Departure Control System; provides assistance to passengers• Monitors aircraft and gate activities and coordinates operational requirements with various units• Handles the training of Northwest Airlines gate agents; monitors that trainees meet the client-airline standards; administers orientation, assimilation and testing

Delivers insights on e-commerce, mobile and distribution to C-level executives, heads of cards and payments, and IT delegates in conferences in Asia Pacific. Talks about solutions and strategies adopted by the airline industry.Previous Talks• Panelist: “Successful Airline Differentiation Strategy,” Vietnam International Aviation Expo, Phoenix Trade Fairs, Ho Chi Minh City, November 2019• Speaker: “Case Study Revolution: How to enable online transactions for financially excluded population to expand your reach and get more customers,” Digital Travel APAC, WBR, Singapore, April 2019• Panelist: “Prepare your check-list- What questions should you be asking to fully recognise the pros and cons of each initiative,” Digital Travel APAC, WBR, Singapore, April 2019• Speaker: “Finding and Connecting with your Customers: The Economics of Customer Acquisition,” Cards & Payments Philippines, Terrapinn, Manila, September 2016• Panelist: “The State of Ecommerce in the Philippines,” E-commerce Show Philippines, Terrapinn, Manila, September 2016• Panelist: “Localisation: The Key to Success in Asia,” EyeforTravel Asia Summit, EyeforTravel, Singapore, June 2016• Panelist: “PSS Focus: Is Best of Breed a Winning Strategy for Airlines?,” Technology and Innovation in Airline Distribution, FlightGlobal, Hong Kong, May 2016• Panelist: “Satisfying Rapidly Changing Customer Expectations: Before, After and On-board,” The Future of Air Transport: Asia Pacific, Marketforce, Singapore, April 2016• Speaker: “Optimizing your Path to Purchase – What are the Challenges and Opportunities of Alternative Payment Solutions?,” Digital Travel APAC Summit, WBResearch, Singapore, April 2016• Panelist: “Driving Revenue and Growth Out of Mobile Money,” 3rd Annual Mobile Wallet Conference, IBC Asia, Jakarta, August 2015• Co-chairman: “Commercial Business Models Track,” 3rd Annual Mobile Wallet Conference, IBC Asia, Jakarta, August 2015