Lisa Williams Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana Area

There is a lot of opportunity as an individual to make an impact on this organization. Here is a summary of some of that work.Areas of Impact:- Turn from outbound marketing focus to a more inbound marketing approach- Improved customer messaging by changing our messaging voice from Belden-centric to Customer-centric- Simplified messaging and voice to be easier to consume by end-users with more concise messaging and use of visual cues such as icons- Improve customer pre-purchase experience by developing thought leadership content (white papers, blogs, webinars, etc.)- Implement multi-channel marketing campaigns (email, social media, sales tools, website) and track leads to measure success of campaigns- Rebrand PartnerAlliance program in conjunction with Partner Program Manager- Support online catalog by fulfilling gaps in photography and product renders- Make recommendations to Corporate Project teams for Software that will help all marketing teams achieve breakthrough resultsAdditional Responsibilities:- Hire and manage graphic design team to support creative service requests from all functional areas of the marketing team-Manage third-party vendors including: technical copy-writer, videographers, digital agencies, creative agencies- Manage marketing budget for all campaign activities- Create, implement and improve all processes for intake, execution and delivery of marketing materials- Manage global marcom calls with regional counterparts to seek areas of opportunity for better globalization- Manage and train internal teams on use of SAAS platforms- Plan and execute all internal and external communications for the Smart Building platform

Indianapolis, Indiana Area

Being the first in-house designer for a company as large as Belden is an exciting opportunity. Since my initiation into the role, the company has realized the importance of in-house creative services and hired other designs in other business units.Areas of Impact- Redesign of our platform brand to give a stronger identity to our brand and visualization of our messaging- Work with product teams to capture photography for key areas of our portfolio such as Copper and Fiber Connectivity- Put product photography processes in place and made this a part of the NPI process- Expand creative support for all functional areas of marketing including: Product Commercialization, Partner Programs, Channel and Field Marketing, Sales, and Digital- Responsible for design and creation of all marketing collateral (Catalogs, brochures, bulletins, trade shows, advertising, etc.)Goal:Help the company see the benefits of bringing creative services across the various business units, regions and brands together as a unified creative services team. I think this would help the company expand its breadth of capability and efficiency.

900 E 96Th Street Suite 125

Brand development,Medical communications layout and formatting,Print media,Multimedia presentations and applications,Web development,SharePoint administration and maintenance

Brand Development - Logos, Marketing Strategy, Advertising, Online IdentityPrint - Brochures, Direct-Mail, Business Cards, Sale Sheets, Letterhead, Newsletters, Magazine and Newspaper Advertising, Billboard, Bus Wrap, Internal CommunicationsWeb - Planning, Strategy, Design, ExecutionMultimedia - CD-ROM, Kiosk, Training Presentations, Webinars, Video Graphics, Flash ElementsIllustration - Storyboard, Design Drafts, Mockups

Supervise 30+ EmployeesCustomer Service Empowerment/ResolutionNorth American Sales and Reservations