Dr. Liubov Ruchinskaya Email & Phone Number

Basel, BS, CH

Leading a brilliant team of 12 - Intelligence analysts, Revenue Growth Planners, Commercial leads, Consumer Shopper Planners in the newly emerged cluster - Business Transformation to unlock the business growth of the Northern European Hub.

♦ ESOMAR is the largest non-profit association that unites over 35,000 professionals in the field of insights and data analytics. ♦ i have been elected to serve on the council alongside our nine volunteers. Our role is to define industry standards, certify methodologies and new companies, and ensure data security in the age of AI.♦ This duty helps me to.

♦ Insights Lighthouse is the Global Insights Executives community, which brings together experts in research, insights, and data analytics from around the world.♦ In today's world, the best practices in research and analytics can be developed through partnerships with great people and companies. This community helps individuals who want to become experts.

Basel, Switzerland

♦ Together with my business partner we started non-profit social project that supports people with disabilities in Switzerland. ♦ We help to commercialise the toys for kids they develop and help parents educate their small kids about inclusivity from early childhood.

♦ Merlien Institute is an established B2B events organiser and think-tank, dedicated to delivering exceptional value to innovation, insight, and marketing research professionals. ♦ My role as a Board Advisor is to help this valuable business in the insights industry thrive.

Sweden, Zurich

♦ I was hired to be part of global business transformation. The new global organization has been formed, and my role was to establish a global insights function for Care (dishwashers and washing machines), define a global business growth strategy and unite 4 different and operating as stand alone units, and transform the way innovations are developed from.

Basel Area, Switzerland

♦ Developed applied solutions covering everything from packaging to product to reinvent the category.♦ Drove innovation for the category growth by suggesting to the business decision back up with the data and finding growth opportunities / stepping into white spaces.♦ Led a group of 9 brand managers / marketing managers, research specialists to drive.

Basel Area, Switzerland

Global Ambassador of Agility within Insight Function Assignment.♦ Together with my colleagues on the R&D team, we led and trained a special team to accelerate product development and time to launch.♦ Championed insight-driven innovation through scope setting and diagnosis of business opportunities and threats.♦ Utilized market data to determine actionable.

Istanbul, Turkey

♦ Established strong research function in Turkey & CACE hub.♦ Managed regional rollout of the first integrated multichannel marketing data, reporting and analytics project.♦ Identified, created, and deployed advanced analytics to optimize marketing mix and resources.

New York, Lagos, Moscow

♦ Identified research methods to address business challenges in Morocco, Saudi, Ukraine, Russia, Central Asia, Africa.♦ Collaborated with marketing team to establish the annual research and foresight agenda to support brand and category growth initiatives.♦ Participated in STA – part of a 4 person group that started the business in Nigeria.♦ Participated.

Master Of Business Administration (M.B.A.), Strategic Management And Finance

Entrepreneurship

Ph.D., Data Science

Project name - Statistical analysis of the state of the Russian market of milk and dairy products Application of mathematical analysis to.

Economist-Mathematician, Mathematical Methods In Economics