Ben helps brands improve global customer experience, understand and measure the ROI of language investments, and streamline the business process of creating, translating, and managing multilingual content. Ben's longtime research output at CSA Research served clients worldwide, including many of Silicon Valley's largest tech giants. He's been published in Brand Quarterly and Journal of Brand Strategy.With over 20 years in information technology, Ben managed production operations for multilingual publishing, managed all aspects of corporate marketing for publicly-traded companies operating in nearly two dozen countries, held executive positions in angel and VC-funded startups, and worked as a consultant manager for global strategy in e-transformation during the dotcom boom, including engagements with companies in Asia, Europe, and the U.S.. For decades he has helped internet and Fortune 500 companies from Netscape to GE implement global customer experience and transform business strategy. He served as producer and executive producer on two award-winning websites, designed customer experience, and wrote the strategy and technical specifications for an e-commerce site to support a $200M dollar business in Asia, in five languages. He has published, led workshops, and addressed technology, digital marketing, and global branding conferences in Europe, China, and North America.Specialties: global content experience, video/brand storytelling, global campaign management, global mobile/social engagement, multilingual content management, international marketing metrics, business process re-engineering, technology selection, language technology, digital media, translation management systems (TMS), content managment systems (CMS), and marketing automation.