At Oak Street Health, we specialize in caring for older adults like you. We make your healthcare easy with an entire team dedicated to you. They’ll take care of everything, providing you with personalized primary care so you can stay healthy and focus on doing the things you love.

I am excited to share that I joined The York Group and Aliah Home Care as of 2/3/2020. As a Senior VP of Community Outreach, I look forward to work with the Aliah and York Group family with expanding our Homecare, Assisted Living and Nursing Home services. With more than 30 years in the business; experience and tenure always stand out! We care about our patients; PAs, HHAs and staff. We are ambassadors of care, hope, compassion and utmost customer service. Thank you all for your continued partnership and I look forward to work with any of you interested in enhancing the lives of our beloved seniors and most vulnerable populations in New York. God Bless. Yours in Unity,Gloria Baca

I am excited to share that I joined The York Group and Aliah Home Care as of 2/3/2020. As a Senior VP of Community Outreach, I look forward to work with the Aliah and York Group family with expanding our Homecare, Assisted Living and Nursing Home services. With more than 30 years in the business; experience and tenure always stand out! We care about our patients; PAs, HHAs and staff. We are ambassadors of care, hope, compassion and utmost customer service. Thank you all for your continued partnership and I look forward to work with any of you interested in enhancing the lives of our beloved seniors and most vulnerable populations in New York. God Bless.

• Oversee the Community Outreach Department covering the 5 boroughs and Long Island. • Hire, support and coach new Community Outreach Specialists • Develop and implement marketing strategies • In charge of all social media (daily postings, updates and highlights) • Community Outreach Liaison for HMOs and MLTCs • Community outreach point person for internal media placement and marketing campaigns. • Develop, secure and monitor site development and other community relations outreach efforts. • In charge of relationship management with Community Based Organizations (CBO), Faith-Based Organizations (FBO), Government and Civic Groups. • Produce analytics for lead-generating strategies and lead collection • Oversee the internal analytics system to confirm lead accuracy information and proper follow-up. • Maintain internal systems with most up-to-date data pertaining to our daily activities and relationship management. • In charge of creating and updating our Protocol and Procedures manual

• Senior Manager of the Community Relations Department in charge of all community-relations activities in a 10-county area of service in New York.• Responsible of a staff of 2 Managers and 10 Community Relations Associates• Works closely with the Director of Branding and Customer Loyalty to ensure our department’s delivery of more than 100 events per month; Media-related events, corporate events, specialized Sales strategies, outreach and branding venues.• Identify and develop high-level partnerships to benefit our Sales department’s goals and outreach opportunities.• Support the Provider Relations teams in their outreach efforts to our current network of doctors and Federal Qualified Health Centers.• Develop new relationships with providers and Federal Qualified Health Centers with the aims to include them in our network.• Develop and execute initiatives with the Medical Management team to benefit our Quality Measures. • Work closely with other departments such as communications and facilities to secure effective event planning and execution.• In charge of partner-sponsorship transactions and other vendor-related approvals to enhance our branding events and community exposure.• Work closely with Sales Managers from all regions of service to ensure strategy development and execution.• Network and attend venues to represent Affinity’s goals and mission.• Instrumental in the launching of the Affordable Care Act and Affinity in securing viable partners, navigator support and made over 100 presentations in targeted locations.• In charge of dashboard analytics and monthly production reporting.• In charge of the production and management of Medicare events and Sales opportunities for our 10-county area of service.• Secure events and sites for the Retention Department, Medicare and Sales teams.• Assist in the development of the Community Relations Department’s yearly business plan.

AFFINITY HEALTH PLAN Bronx, New YorkManager, Community Relationship Management January 2013-July 2014• In charge of a team of 5 Community Relations Associates covering the areas of Long Island (Nassau and Suffolk Counties) and Queens (North and South).• Worked closely with the Marketing department in developing strategies to achieve monthly membership goals.• Worked closely with other departments such as communications and facilities to secure effective event planning and execution.• Developed and maintained crucial relationships with community partners including community-based, faith-based organizations, governmental offices and civic groups, among others.• Identified potential partnerships with key players that can benefit our enrollment goals and expectations.• Networked and attended venues to represent Affinity’s goals and mission.• Guide community relations associates towards contacts, potential partners and resources in order to achieve our departmental goals.• Assisted the marketing and communications departments in internal projects and strategies.• Assisted Medicare Managers and Director in strategies, special projects and requests.• Assisted the Retention Department’s Managers and Outreach Representatives in targeted outreach requests.• Reported to the Director of Community Relations.

* Develop relationships with community-based organizations, faith-based, government and civic entities to ensure brand knowledge while providing clients, parishioners and constituents information about United Healthcare’s products and services.* Educate the diverse communities of Long Island about Child Health Plus, Family Health Plus and Medicaid Screening Programs provided by NYS Department of Health.* Increase site development for enrollment and marketing.* Develop relationships with local media outlets to increase program's visibility.* Organize workshops and educational presentations to increase office traffic flow while servicing the community with important resources and referrals.* Work closely with local department of social services to streamline the application process and servicing our clients more effectively.* Allocate and process support to local organizations and venues.* Produce weekly marketing reports.* Produce monthly site productivity reports.* Work closely with 43-staff members in achieving their goals through site development and marketing strategies.* Inform supervisors and regional manager about new updates on the Child Health Plus and Medicaid Screening programs.* Serve as liaison between UnitedHealthcare Community & State program on Long Island and local profit and non-profit organizations.* Create power point presentations highlighting UnitedHealthcare’s programs and services.* Develop and maintain long lasting partnerships that benefit common clients and goals.* Conduct weekly marketing meetings with team supervisors.* Reports directly to UnitedHealthcare’s Regional Manager.UnitedHealthcare Community & State is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.

• Oversee the 11 employees in different capacities including Facilitated Enrollment, Data Systems, Lead Manager, Client Coordinator and Quality Assurance• Troubleshoot with site management and internal needs• Oversee the monthly schedule of sites and events• Manage time off requests including sick, vacation and personal time• Conduct monthly staff meetings • Prepare, schedule and conduct yearly reviews• Maintain the good relations between staff and work closely with the Human Resources Department in any discrepancy that needs further involvement• Prepare agendas and minutes for staff meetings as well as agency meetings involving the Access Health Care Long Island Coalition• Represent the agency at conventions, forums, executive meetings and other events• Manage the daily operations of 24 sites across Long Island where we provide free enrollment screening for our clients • Maintain the overall functioning of the workplace by creating procedures that benefit the program and the agency as a whole

• Oversee two Homeownership Center Program (HOC) and services for Long Island Community• Provide program management, supervision, guidance and support to HOC staff• Manage Federal Home Loan of NY First Home Club savings match program • Conduct community outreach and public speaking engagements to promote agency services • Develop and maintain relationships with external partners to establish client resource and referral base • Manages marketing efforts by designing program collateral material jointly with Marketing Department• Coordinate “Get the Facts” initiative with Freddie Mac and HSBC partners • Conduct monthly Homeownership orientation sessions to community base organizations• Manage statistical reporting to sponsors on outcomes of the program• Manage a client load for post purchase education and foreclosure intervention

Oversee two Homeownership Center Program (HOC) and services for Long Island CommunityProvide program management, supervision, guidance and support to HOC staffManage Federal Home Loan of NY First Home Club savings match program Conduct community outreach and public speaking engagements to promote agency services Develop and maintain relationships with external partners to establish client resource and referral base Manages marketing efforts by designing program collateral material jointly with Marketing DepartmentCoordinate "Get the Facts" initiative with Freddie Mac and HSBC partners Conduct monthly Homeownership orientation sessions to community base organizationsManage statistical reporting to sponsors on outcomes of the programManage a client load for post purchase education and foreclosure interventionNASSAU COUNTY C.A.SA. (Coordinating Agency for Spanish Americans

Assisted Executive Director in the management of Nassau County C.A.S.A. program developmentProvided services and referral to Nassau County's Latino community Provided education on civic, small business training, first time homebuyer, English, ESL and GED classes Served as a liaison between local community agencies, government and corporate entities Conducted and organized agency press events, including creation and dissemination of press releases Organized conferences and educational presentations throughout the countyManagement and oversight of staff and daily office operations Client assessment

• Responsible for oversight of the 9th legislative district office• Responsibilities included: office management; constituent care; report development and staff supervision• Organized public events relating to district office; including press conferences and press release• Conducted educational seminars; humanitarian drives and voter registration campaigns • Assisted legislature during legislative sessions and legislative processes• Participated in various committees related to health and human services, environment and planning

Responsible for overall management of the company's broadcast operations department Arranged and supervised broadcast public relations projects for prestigious clients Created new distribution plans and developed strategies with Sales DepartmentWrote, proof-read and provided voice-overs of radio news releases Collaborated with Media Relations to provide professional technical support to vendors and broadcasters Responsibilities included hiring new employees, interns; conducting monthly meeting and appraisal reviews

Worked with the Executive Director to enhance current programs, marketing strategies and agency services.

Supervised and organized daily satellite transmissions of live broadcastsResponsibilities managing and executing projects and increase vendors and broadcasters

Developed marketing program to enhance newspaper's Spanish and English markets in Long Island Increased relationships with diverse organizations and civic entities in Long Island communitiesDeveloped creative strategies with sales staff to increase readership and client base