Gloria Brancatisano Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Developing, managing, and executing content strategy and delivering all content for all owned customer and client- facing channels including Ticketmaster Australia and Ticketmaster New Zealand’s B2C content marketing channels, Ticketmaster Discover, and B2B communications channels Ticketmaster Business, as well as planning out and implementing distribution plans for each, ensuring Ticketmaster is top of mind with our audiences and that our brand story shines through every piece of content and communications that we deliver.With a user intent and SEO-led content focus, Ticketmaster Discover achieved a 71% growth in traffic with more than 210% growth in traffic from direct search results within my first year – and an average traffic growth of 50% YOY thereafter.Developing and managing strategy for all organic, public-facing owned channels including Facebook, Twitter, Instagram, Youtube, and LinkedIn, and using tools such as Google Analytics and Sprout to collect data and understand how to better utilise each platform to grow Ticketmaster’s reach and audience. Growing social audience by 75% and social engagement by 80%.Work with cross-functional internal and external stakeholders – including marketing department, client managers, and clients, to leverage, facilitate, and rollout content and social media campaigns across live music, sport, theatre, as well as product launches and business news.

In charge of directing the content strategy and direction of Beat’s weekly print magazine and the publication’s tone of voice, overseeing the production and editing of all editorial content across more than 50 weekly editions – managing a team of almost 100 writers, photographers, editors, and contributors across Australia.Worked closely with the Online Editor to help promote the growth of the publication’s website and digital footprint and liaise with labels/promoters/publicists/etc to develop weekly online and digital editorial and video projects in line with their campaigns.Managed a clear, focused and up to date editorial calendar to ensure smooth execution of weekly deadlines across cross-functional and varied departments including editorial, sales, and design.

-Liaise with labels/promoter/publicity to organise weekly editorial-Work with team of writers and photographers to tee up stories and reviews-Sub-edit all stories going into the magazine weekly-Compile Beat's weekly gig guide both online and in print. -Ensure all print articles are uploaded and available online-Write copy for print and online

-Sub-edit all stories going into the magazine weekly-Compile Beat's weekly gig guide both online and in print. -Ensure all print articles are uploaded and available online-Write copy for print and onlinePREVIOUSLY EDITORIAL ASSISTANT (Oct 2013-July 2016):-Music and arts news stories for online (beat.com.au) and print (Beat Magazine)-Album and live reviews for print (Beat Magazine)-News stories for Sydney sister magazine's website (thebrag.com)-Syndicated album reviews for Sydney sister magazine The Brag

-Panel Operator, Host & Producer-Prepare music playlists -Create interesting and diverse on-air segments-Undertaken live to air and pre-recorded interviews-Create podcasts for online (syn.org.au)SHOWS:The Melbourne Weekly -Showcasing the best artists from Australia and the world who were coming to Melbourne stages every week. -Producer and hostThe Discovery Room -Discovering and showcasing local, up and coming, unsigned and independent artists from right around Australia -Producer and hostThe Hoist -All-Australian music showNew and Approved -Latest music from Australia and around the globeMoshpit -SYN's weekly punk & metal nightPre-recorded segments for New & Approved - The/Cut: Sweet 16 Feature Album Audio Review - The Lowdown: News and Gig Guide Weekly Audio Summary

Also Music Assistant 2015-Liaise with record labels, PR companies, touring companies-Work with Talks department to present on-air interview opportunities-Oversee the musical direction of SYN radio, TV and online media-Ensure all Producers and Hosts have access to the latest music-Work with Reviews department to organise volunteers to review live events/gigs-Maintain SYN’s positive external reputation -Run weekly music meetings-Organise team of volunteers-Oversee the creation, promotion and publicity of SYN’s weekly Sweet 16 High Rotation playlist and Feature Albums-Update website with Sweet 16 information weekly-Encourage volunteer ownership of the Sweet 16 and SYN’s brand in the music scene-Playlist music for daily breakfast radio program

Melbourne, Australia

-Contributing for some of the leading music websites & print publications in Australia-Conducting interviews -Writing news stories, feature articles, gig reviews and album reviews

Melbourne, Australia

FReeZA is a youth development initiative, funded by the Office of Youth that provides young people with the opportunity to attend safe, accessible and affordable all ages events in their local community. At Noise Construction we organize music and community events in the local Brimbank area. FReeZA is part of government funded organization The PushTasks and Roles:•Conducting, planning and researching for numerous events and gigs covering a range of forms and genres such as MusicAID: For The Bushfire Appeal (March 09), Annual Battle of the Bands Heats and Regional finals, Winter Warfare, Got Swagg, Skate demos, Graffiti projects etc•Researching, contacting and informing bands about upcoming events to gauge interest.•Writing media releases and sending them out to the relevant media organisations•Experience in booking and negotiating with local and interstate performers for events•Organising, through the committee, all details of events such as finding a suitable date, a suitable venue, security, first aid, hiring of P.A and equipment, etc.•Assisting with ideas for marketing material, design layouts and concepts•Promotion experience through contacting communication department through council, online forums, social networks and web pages, public handouts through local networks and radio announcements.

Melbourne, Australia

•Mentor: Jeff Jenkins currently of InPress Magazine•Part of The Push publicity team at Pushover, setting up and coordinating media rooms, ensuring bands were at the scheduled interviews on times, ensuring bands and media outlets were comfortable and able to work.•Helped brainstorm and coordinate the artwork and title for the “Mixtape” CD that will be accompanying JMAG which features songs by the performance mentees and their mentors•Worked with Jeff Jenkins to gain advice about my writing skills as well as career information.•Went on a trip to Sydney (14th and 15th June) to visit various media outlets including; Rolling Stone, Blunt Magazine, Radio National, Triple J and JMag, The Brag, Music Network, Sound Alliance…to drop off the CD and a press release about the upcoming tour and gain knowledge about the music industry•Worked with the other mentees to do publicity and marketing for the upcoming tour featuring Closure In Moscow, Dream On Dreamer, Awaken I Am and some performance mentees.

Bachelor Of Professional Communication, Media & Communication

-Study in the areas of Journalism, Public Relations and Media Production (TV & Radio) -Contextual major in Cinema Studies

Study Abroad Semester January-July 2013, Communications

Studying in Radio News & Production, Arts Marketing & Communication, Journalism (self editing, writing and curation)