Who is Gloria Merlo? Overview
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Quick answer
Gloria Merlo is listed as Senior Consultant at Archetype, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at hotwirepr.com and a matched LinkedIn profile for Gloria Merlo.
Gloria Merlo previously worked as Senior Programme Executive at Hotwire and Account Executive at Porter Novelli. Gloria Merlo holds Laurea Magistrale Lm, Comunicazione, Informazione, Editoria, 107/110 from Università Degli Studi Di Bergamo.
Company email context
Email format at Archetype
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{first}.{last}@hotwirepr.com
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Profile bio
About Gloria Merlo
Gloria Merlo is a Senior Consultant at Archetype. She possess expertise in public relations, microsoft office, management, marketing communication, assistenza clienti and 19 more skills. Colleagues describe her as "Gloria is a true leader and team worker: she’s always ready to challenge herself with new opportunities and open to every suggestion. Her advice is carefully measured according to each situation and she’s a true support in difficult situation, thanks to her problem solving skills and her never ending enthusiasm. Media relations is her true top skill: networking comes easy to her and familiarizing with new situation interest her greatly. Working with her empowers the team she joins… Show more"
Listed skills include Public Relations, Microsoft Office, Management, Marketing Communication, and 20 others.
Current workplace
Gloria Merlo's current company
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6 roles
Gloria Merlo work experience
A career timeline built from the work history available for this profile.
Senior Consultant
• In-house support at Alibaba Group (Italy & Spain)• Providing client consultancy and account leadership• Supporting and directing account teams in the development, coordination, implementation and administration of integrated communications campaigns using both traditional and social/digital tools• Setting objectives for the PR team and monitor team members’ performance• Day-to-day account management liaising with clients, managing budgets on a monthly and quarterly basis• Arranging interviews and managing contents• Ensuring brand consistency in all marketing efforts• Driving and supporting new business efforts• Track and report on PR campaigns’ results• Providing insights into key trends in client industries and creating story ideas that generate coverage and engagement• Managing corporate events and crisisClients: Alibaba Group, Alipay, JBL, Zebra Technologies, Cybertech Europe, DaVinci Salute, VAST Data, Bird
Senior Programme Executive
• Day-to-day account management, liaising with clients, managing budgets on a monthly and quarterly basis• Reporting on activity to stakeholders, providing measurement of PR campaigns• Creating original written content: press releases, interviews, forward features, bylines and case studies • Managing corporate events and crisis• Strong media relations across IT landscape• Localizing press releases to targeted media• Press office and social media activities• Working as part of an account team to develop client proposals and implement the PR activity• Promoting news stories and features to the mediaClients: Qualcomm, Eaton, Klarna, Nuance Communications, Geotab, Cognitive Advertising Solutions, RISCO Group, Amdocs, dunnhumby, Yelp, MyKronoz, Pelty
Mar 2016 - Jun 2021
Account Executive
• Press office activities: reporting, products seeding and reviews• Daily pushing activities with the journalists for press releases placement• Social Media activities (on Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube) during Corporate PR events• Support the Senior Consultant to manage and develop the concept and the operative activities for PR events, press briefings, press launch, press meetings and marketing campaigns• Research, outline, write, edit and proofread materials, including press materials, blog posts, speaking submissions and award entriesClient: HP Inc., Sandisk, Datalogic and Aeromobil
Jan 2015 - Feb 2016
Marketing Assistant
• Help with planning and implementation of marketing activities to drive awareness and engagement• Writing reports, company brochures and similar documents• Customer care activities to lead informations for new marketing campaigns• Arranging promotional events• Writing online contents
Jan 2014 - Oct 2014
Intern
Iat Provincia Di Lecco
Front office, database management and implementation, board staffing and tourism management support
Jan 2012 - Aug 2012
3 education records
Gloria Merlo education
Laurea Magistrale Lm, Comunicazione, Informazione, Editoria, 107/110
Laurea Triennale, Comunicazione Interculturale, 108/110
Diploma Di Maturità, Liceo Linguistico, 76/100
Liceo Linguistico Villa Greppi
FAQ
Frequently asked questions about Gloria Merlo
Quick answers generated from the profile data available on this page.
What company does Gloria Merlo work for?
Gloria Merlo works for Archetype.
What is Gloria Merlo's role at Archetype?
Gloria Merlo is listed as Senior Consultant at Archetype.
What is Gloria Merlo's email address?
AeroLeads has found 1 work email signal at @hotwirepr.com for Gloria Merlo at Archetype.
Where is Gloria Merlo based?
Gloria Merlo is based in Milan, Lombardy, Italy while working with Archetype.
What companies has Gloria Merlo worked for?
Gloria Merlo has worked for Archetype, Hotwire, Porter Novelli, Ad Sphera Group, and Iat Provincia Di Lecco.
How can I contact Gloria Merlo?
You can use AeroLeads to view verified contact signals for Gloria Merlo at Archetype, including work email, phone, and LinkedIn data when available.
What schools did Gloria Merlo attend?
Gloria Merlo holds Laurea Magistrale Lm, Comunicazione, Informazione, Editoria, 107/110 from Università Degli Studi Di Bergamo.
What skills is Gloria Merlo known for?
Gloria Merlo is listed with skills including Public Relations, Microsoft Office, Management, Marketing Communication, Assistenza Clienti, Leadership, Microsoft Excel, and Marketing Communications.
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