- Formulate strategic marketing planning to generate qualified leads for Business Management Solutions (ERP, CRM, HRM) and products (Microsoft Dynamics 365, Epicor, Sage, Azure) to achieve sales target. - Execute and monitor all marketing campaigns and programs, drive all marketing communications activity including seminars, exhibitions, SEO, SEM, customer gathering, eDM, DM, advertising, social media and website development- Seek for various channels or platforms to develop and optimize database, such as HKTDC, Tradeeasy, GlobalSource, HKMMA directory, CMA, Yellow Page, Exhibition Directory, CPA Directory, ElderlyServices.Org, HKCSS NGO List etc. - Repositioning market segment for different products, such as PJC for C&E and event management, HRM solution for elderly care and NGO, Sage 300 for Professional Services etc. - Establish brand identity for the websites, promotional materials and social media sites- Explore various channels to generate qualified leads, such as FHKI & HKPC collaboration and HKMMA advertising etc. - Work closely with sales force on development and execution of marketing and follow-up programs- Actively seek for effective ways to solve the critical, complicated and difficult marketing and sales issues.- Deliver high-quality eDM, DM, leaflets, newsletters, website or social media campaigns to drive the attention of target audience and enhance the effectiveness of marketing campaigns - Manage and prepare proposals and presentations to establish partnership and sponsorship- Build a capable marketing team to implement strategy and execute marketing campaigns - Supervise subordinates to perform their job effectively and efficiently - Lead the team execute marketing function by providing accurate and clear guidance and direction- Manage and drive the team to deliver high-quality outputs- Formulate overall team strategies and plans to achieve company objectives

- Responsible for driving all marketing communications activity including sales materials, trade shows, presentations, direct mail campaigns, advertising, social media and development of company website. - Design, implement & facilitate an effective local & national marketing strategy.- Develop partnerships and relationships with third parties to meet strategic objectives.- Monitor & report to Managing Director on the effectiveness of strategies or campaigns.- Carry out effective research & intelligence into competitor products & other trends.- Manage daily activities with PR, press and marketing communications agencies.- Set the scope, implementation, management & review of marketing campaigns.- Oversee and manage budgets for any marketing campaign.- Develop strategic plan including pricing changes and new promotional approaches.- Establish brand identity for the websites, promotional materials and social media sites.- Develop business models including forecasting, margin analysis and pricing policy.

- Write and manage marketing plans, product positioning, and collateral content creation.- Analyze market, cultivate innovation, optimize product mix & pricing, design promotional strategies.- Responsible for developing marketing plan and driving all marketing products.- Copywriting for promotional materials, EDM, leaflets, newsletters, website or social media campaigns. - Develop and execute all marketing strategy and activities, including advertising, seminars, workshops, trainings and digital marketing.- Constantly improve business development activities.- Identify and evaluate market opportunities to effectively build sales programs.- Maintain in-depth project plans with continually updated tasks lists, contact lists, deadlines and budgets.- Conduct E-Marketing research, customer requirements identification and industry trend studies. - Cooperate with clients and partners as well as maintain a long term relationship.- Work closely with designer and IT department to enhance customer satisfaction and operational efficiency. - Work with individual sales representatives to help fulfil marketing needs such as direct mail to vertical market segments, lead generation and sales analysis.- Implement brand marketing initiatives, measuring effectiveness and recommending strategic improvements.- Manage and prepare proposals and presentations to establish partnership and sponsorship.

- Copywriting for promotional materials, EDM, leaflets, newsletters and corporate websites etc. - Conduct product demonstrations and sales presentations.- Assist in the creation of in-depth written reports for senior management. - Support business sales team by coordinating marketing activities including seminars or trade shows. - Prepare proposals, quotations and presentations.- Project work plans execution, coordination, deliverables control and monitoring.- Prepare and develop promotion materials for various marketing campaigns.- Interface with vendors and partners on marketing issues including: trade show, seminar partnership and product showcasing.- Assist in developing and executing all marketing strategy and activities, including advertising, event or project management and digital marketing.- Monitor and supervise the website maintenance and all digital related activities.- Monitor marketing budgets and expenditures.- Edit contents for print and electronic materials. - Liaise with designers and freelancers to ensure timely production.- Develop and manage e-learning content and system.- Plan budgets and implement control measures for all marketing campaigns.