Gloria Ou Email & Phone Number

Tel Aviv-Yafo, IL

Tel Aviv District, Israel

Tel Aviv-Yafo, Tel Aviv District, Israel

- Conduct GTM and GA4 technical audits across configuration, tracking, and data governance. Communicated business impact insights and proposed playbooks for robust user analysis and funnel optimization- Subject-matter-expert in GA4 migration and GTM, with proficiency in both client-side and server-side implementations.- Work closely with clients’.

Tel Aviv, Israel

Tel Aviv Area, Israel

• Oversaw and established data-driven marketing strategies through analytics and insight generation as a marketing tech SaaS company
• Designed and analyzed declarative consumer research in various industries (including food & beverage, baby care, pet care, brand loyalty, data privacy, etc.) in multiple global markets
• Orchestrated and composed content strategies to reflect the latest consumer trends based on zero-party data through various formats (including company blog posts, newsletters, mini-sites, infographics, etc.)
• Amplified the company's account-based marketing solutions via LinkedIn, Facebook campaigns
• Supported new business pitches and product demo with international clients

Greater New York City Area

• Automated reporting dashboards through Datorama and Tableau to showcase real-time media performance for BMW, MINI and McCormick brands to enable internal optimizations and accommodate external client demands
• Collaborated with research, programmatic, video, ad-ops, SEM and social teams to harmonize numerous data streams and further established the data eco-system
• Aligned business KPIs to campaign performance while using statistic modeling techniques to generate accountable benchmarks
• Architected and innovated sophisticated data manipulation solutions for multiple new business pitches and consulted on their value-add to client business strategy (airlines, CPG, automobile, fashion etc.)
• Ensured brand safety and viewability safeguards are effective by identifying and negating troublesome content and low-viewable inventory including diversity culture media initiatives (Hispanic, Asian audiences etc.)
• On-boarded new team members and interns; presented data science projects to external clients for media performance evaluation

Greater New York City Area

• Led digital analytics and data visualization reports; developed primary and secondary market research
• Assisted in network TV audience profile analysis and built duplication reports, rating reports, and competitive analysis reports

Greater New York City Area

• Analyzed and provided insights on digital, SEM, and social media campaign performance data
• Conducted post media investment reports, duplication reports, and R/F program reports
• Took lead on all the data visualization projects using Tableau; maintained and updated the data platforms (Datorama, Crimson Hexagon)

Greater New York City Area

Chengdu, Sichuan, China

Tutor of speaking section and writing section of TOEFL test. Consultant for students who apply for schools in USA.

Master Of Business Administration (Mba)

Bachelor'S Degree