Gloria Ralston

Gloria Ralston Email and Phone Number

Executive Director at VML, Texas Office Lead @ VML
Gloria Ralston's Location
Plano, Texas, United States, United States
Gloria Ralston's Contact Details

Gloria Ralston work email

Gloria Ralston personal email

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About Gloria Ralston

Gloria has successfully managed large organizations in the marketing and advertising space for the past 25+ years. Her success in leading and growing brands by connecting business strategy to real consumer needs gives her the ability to connect her clients with the right talent to solve their business challenges. In 2023, she was awarded the Silver for Campaign’s Account Person of the Year. She has led cross-functional teams driving brand, transformation, digital advertising, web, search, social, ecommerce and shopper. She boasts a strong omni-channel marketing background with an emphasis in customer experience, commerce and brand experience in the Retail, CPG, Travel/Hospitality, Telecom and Financial industries. Her passion is not only strategically helping her clients grow their bottom line but also cultivating collaboration and growing talent within the agency and beyond.Clients include:T-Mobile, Sanofi, Texas A&M University, Unilever, General Mills, Sanofi, Walmart, Sam's Club, ArcBest/UPack, Chuck E Cheese, Dave & Busters, Total Wine & More, TempurPedic, Raley's, Albertsons, Sally Beauty, AMC Theatres, Macy's, Best Buy, SUPERVALU, HEB, Famous Footwear, JCPenney, Hyatt Hotels, Continental Airlines, SunTrust Bank, Fidelity Investments, Bank of America and Citigroup

Gloria Ralston's Current Company Details
VML

Vml

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Executive Director at VML, Texas Office Lead
Gloria Ralston Work Experience Details
  • Vml
    Executive Director
    Vml Dec 2020 - Present
    New York, New York, Us
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  • Vml
    Executive Director, Commerce Lead
    Vml Dec 2017 - Dec 2020
    New York, New York, Us
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  • Rockfish
    Evp, Business Operations
    Rockfish Sep 2013 - Dec 2017
  • Ralston Consulting
    Owner, Independent Consultant
    Ralston Consulting Jan 2013 - Jul 2014
  • Tasseologic Inc.
    Svp, Client Operations
    Tasseologic Inc. Feb 2013 - Jul 2013
  • Targetbase
    Vp, Client Service
    Targetbase May 2012 - Jan 2013
    Irving, Texas, Us
    Retail (Total Wine & More, TempurPedic)Managed key retail client relationships while fully understanding the business objectives and making actionable recommendations based on goals, insights and/or analytical findingsDeveloped appropriate and best in class multi-channel CRM program strategies with cross functional agency teams including: overall program implementation plans (internal & external launch), basket analyses, data integration, KPI & ROI recommendations and communications planningResponsible for agency execution which delivers business results and generates incremental revenue for the client and the agencyManaged budgets, oversee scope, ensure profitable delivery of services and overall client satisfaction
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  • Ivie
    Svp, Crm/Digital Services
    Ivie Jan 2011 - Mar 2012
    Flower Mound, Tx, Us
    Grocery & Retail (Raley’s, Albertsons, Sally Beauty/BSG, Sam’s Club, Leslie’s Pool Supplies)Developed a new retail practice focusing on CRM and Digital Services within a traditional print based companyResponsible for pitching and establishing new and current client business within CRM and Digital including: websites, email, banner ads, social media, SEO/pay per click & direct marketingDeveloped and directed loyalty marketing plans for several grocery/retail clients Provided integrated digital marketing plans to “plus up” overall brand promotions/initiatives Responsible for management of offsite Call Center Responsible for management of all database list management for current clientsManaged 6 employees
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  • Rapp
    Svp, Executive Producer
    Rapp Mar 2000 - Dec 2010
    New York, Ny, Us
    Rapp Retail (Macy’s, Best Buy, Luxottica, HEB, SuperValu, Brown Shoe, AMC Theatres)Responsible for Account & Project Management including the following day to day responsibilities: Business ManagementResponsible for profitability & margin of all accounts totaling over $20MMDrove increased account and profit growth by 20% through template-driven marketing and efficiency process modelsKey contributor to new business pitches worth more than $10MMOnboarded new clients and ensured seamless client/agencyNegotiate and develop annual retainer scopes of workPlanning with account teams to develop annual budgets, staffing plans, and schedulesAssess delivery risk issues and provide recommendations and solutions Develop and implement process improvement for continuous optimization of Agency production, delivery and operationsResource & Process ManagementResponsible for the Studio P&L which resulted in +$1MM over one yearManaged Studio, Print Production & QA departments (+20 employees)Managed utilization reports to ensure agency resource optimization to capacity
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  • Rapp
    Account Director
    Rapp Mar 2000 - Dec 2010
    New York, Ny, Us
    Brinker International Restaurants & Best Buy – The Reward Zone ProgramDeveloped and maintained +$25MM direct marketing campaign budgetsProvided strategic recommendations for multi-channel marketing campaigns: - Best Buy – helped transform The Reward Zone Certificate program which generated an incremental $200MM through format, message and offer testingContributed to account growth by identifying process opportunities to facilitate faster and less expensive creative work: - RappidFire - a customizable, direct marketing creative production solution specifically designed to create templated mail and email in a fast and efficient manner which resulted in an increased speed to market communications by 25%Responsible for strategic oversight on key accounts including client satisfaction, budgets, account growth and day-to-day account activities for a team of 10 employees
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  • Rapp
    Account Management
    Rapp Mar 2000 - Dec 2010
    New York, Ny, Us
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  • The Associates (Acquired By Citigroup)
    Crm Program Manager (Shell/Texaco Private Label Credit Cards)
    The Associates (Acquired By Citigroup) Feb 1997 - Mar 2000
    Us
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Gloria Ralston Skills

Digital Marketing Integrated Marketing Direct Marketing Crm Advertising Interactive Marketing Marketing Strategy Online Advertising Email Marketing Strategy Database Marketing Marketing Loyalty Programs Multi Channel Marketing Direct Mail Account Management Marketing Communications Digital Strategy Social Media Marketing Brand Development Mobile Marketing Relationship Marketing Online Marketing Change Management Analytics Creative Strategy Creative Direction Interactive Advertising Mentoring Cross Functional Team Leadership Customer Acquisition Loyalty Marketing Digital Media Marketing Management Ppc Marketing Research Strategic Planning B2b Marketing Sem Customer Relations Mobile Devices Customer Service Segmentation Media Planning Social Media Lead Generation Web Analytics Customer Insight Customer Retention Media Buying

Gloria Ralston Education Details

  • Texas A&M University-Kingsville
    Texas A&M University-Kingsville
    International Business
  • Katy High School
    Katy High School

Frequently Asked Questions about Gloria Ralston

What company does Gloria Ralston work for?

Gloria Ralston works for Vml

What is Gloria Ralston's role at the current company?

Gloria Ralston's current role is Executive Director at VML, Texas Office Lead.

What is Gloria Ralston's email address?

Gloria Ralston's email address is gl****@****tal.com

What is Gloria Ralston's direct phone number?

Gloria Ralston's direct phone number is +147946*****

What schools did Gloria Ralston attend?

Gloria Ralston attended Texas A&m University-Kingsville, Katy High School.

What skills is Gloria Ralston known for?

Gloria Ralston has skills like Digital Marketing, Integrated Marketing, Direct Marketing, Crm, Advertising, Interactive Marketing, Marketing Strategy, Online Advertising, Email Marketing, Strategy, Database Marketing, Marketing.

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