Gloria Atherstone Email & Phone Number

San Francisco Bay Area/ Napa

The nation's largest special event, tenting and event rental company, providing an innovative approach to event design, production, and management. *Booked over 800,000 dollars in tenting, lighting and rental furnishings in the first 180 days of employment*Maintain a client base of over 1,200,000 in rental revenue*Revived relationships with premier San Francisco-based wedding designers, planners, and catering companies*Initiated campaign to increase annual revenue from “down traders” and flat clients*Increased individual client base by 30% from aggressive prospecting *Established a reputation for creative solutions and on trend design *Strong knowledge of structure, logistics, and overall event management

San Francisco Bay Area

A pioneer in the “Food Tech” industry, RJC provides corporate dining solutions and event catering to San Francisco most innovative tech companies. * Improved close ratio of inside sales team from 25% to 40% in two months* Developed a strategic sales system focused on turning opportunities to revenue* Implementation of Prosperworks as company wide CRM * Effectively recruited, trained and managed sales, account managers, social media and branding team* Developed job descriptions, hiring standards and performance "Benchmarks" for sales team* Initiated metrics to establish benchmarks for sales prospecting * Designed marketing collateral and sales deck for corporate dining services*Initiated use of ASANA and 15five.com, resulting in better overall communication and project tracking

San Francisco Bay Area

The I Do Venues blog was established as a wedding venue resource for today's busy bride-to-be. I Do Venues offers more visual inspiration than a typical Wedding Directory, it is an on-line visual gallery allowing brides to experience each wedding venue showcased with different themes, decor, color pallets and budgets. As Director of Business Development I worked with back end programmers and graphic artists to determine the look, feel and functionality of the site. After a successfully launching the site, I focused on developing a strategic sales and marketing plan that would maximize the blogs multiple revenue streams. I provided on going support and was responsible to ensure the activities of the editorial PR, social media and sales staff provided a cohesive branding message. *Achieved page one Google rankings organically *Reached 1 million readers with in eight months *Developed over 20,000 followers on social media*Designed and Launched an iPhone App*Published an e mag

Pt. Richmond Ca

A gourmet food manufacturing and full service event company specializing in providing upscale natural, sustainable healthy meal choices. Personally responsible for business development activities resulting in 30% growth year over year. From start up to present day achieved seventeen million dollars in annual sales. • Provided catering, event planning, event management and business development services * Effectively recruited and managed a team of seven event professionals and thirty freelancers • Developed relationships resulting in the exclusive management of several event venues• Created and managed scalable operational procedures while maintaining annual growth. • Established a manufacturing division providing fresh gourmet “grab and go” products * Built relationships with buyers at major retails stores- resulting in distribution to over 300 locations • Project Manager for the purchase and building out of a 45,000 sq. ft. food manufacturing facility.* Developed a comprehensive product line that includes: salads, sandwiches, wraps and dressings * Established company as one of the largest Northern California private label food manufacturers * Recruited HR, QA and operations staff to successfully manage growth

Business, Management, Marketing, And Related Support Services

Soial Media Marketing