Gloria Escobar, Mba Email and Phone Number

- Solve day to day operational challenges to enhance interdepartmental understanding of projects at all phases while keeping business, brand and user goals in mind. - Primary source of knowledge and support for cross functional teams (25+ people) as they design and develop fundraising marketing appeals that build capacity for our clients. - Manage direct response initiatives (display advertising, email, mobile, paid search) and production schedules for end-to-end coordination, prioritization, and problem-solving resulting in over 1 million new donors. - Inspire innovation during seasonal planning/review meetings and make suggestions for improving processes including redesigning the training/orientation process.

- Conducted and analyzed quantitative and qualitative user research to deeply understand and represent the voice of the customer to internal teams. - Worked closely with engineering team to provide feedback in developing L.A. Works’ first iOS mobile application. - Led fundraising events that revitalized 50+ public schools; managed site selection, project design, supply procurement, and project implementation and leadership. - Cultivated relationships with principals, program coordinators and other key staff to identify and address school needs. - Designed and implemented a referral program that created new monetization opportunities for L.A. Works and resulted in a 20% increase in revenue.

• Managed and executed grassroots marketing efforts (including schedules, deliverables, and deadlines) resulting in increased in-kind donations by 50%. • Created and managed relationships with up to 100+ internal clients and stakeholders.