Gloria Farabaugh Email and Phone Number

The Lone Star Cougar Club is a North Texas based organization dedicated to promoting interest in the Mercury Cougar and other Ford/Lincoln/Mercury automobiles. Our members are actively involved in preserving, restoring, modifying, and most of all driving our cars.

Develop communication plans to support different Finance groups which include internal and external change communications, a monthly newsletter sent to 4,000 constituents that consistently receives more than 50% views, and email notifications on policy changes.• Plan, strategize, and create content for monthly newsletter that is relevant to all employees within the Finance organization; relate complex ideas and processes in easy-to-understand language and graphics• Write, edit, and proof new training material such as user guides, standard operating procedures and job aids for consistency , AP style, and company standards• Collaborate with project managers, business analysts, subject matter experts, and executives to ensure Oracle processes are clear and easily understood• Create and manage content on internal website (Microsoft Sharepoint) for Finance organization that includes training materials, relevant links, Frequently Asked Questions, and guidelines• Migrated Microsoft SharePoint site to Google sites; created corresponding pages and permissions; communicated change to approximately 4,000 constituents at every step• Develop informative messages, announcements, and other communications

Participated in a complete redesign of the AT&T Partner Exchange e-commerce website using an agile methodology to create the optimum user experience and to support company brand• Collaborated with product owners, business analysts, and the user experience team to develop content that enables users to get the information they want quickly and efficiently and to navigate the buy flow in a user-friendly manner• Suggested and created content using an engaging active tone to inform and to promote network service products; wrote blog for content sales team• Ensured brand voice and marketing standards were consistent throughout all content and communications• Performed testing on sections of the website prior to scheduled go live and documented defects in detail and post in Rally• Built a library of knowledge articles on products and terms for corporate social network

Wrote and managed content for e-commerce website as well as reseller website. Created marketing plan to develop company brand and wrote marketing collateral and press releases.• Directed public relations company on social media efforts and activities to include launching company Twitter account that grew from 0 followers to 700 in 6 months; created company LinkedIn account• Proposed and created all promotional and collateral materials to support sales and marketing initiatives• Developed and maintained a content management system for multiple versions of user guides, quick start guides, and knowledge articles• Planned all trade show activity to include negotiating contract terms with suppliers and working closely with Sales and Marketing executives to coordinate customer meetings and presentations

Interviewed subject-matter experts, attended product meetings, and tracked software changes to ensure all product documentation was accurate.• Created graphics and provided screen captures using an image capture tool to ensure users could easily use and customize the software and hardware

Interviewed subject matter experts and wrote thought leadership documentation for the Communications, Media, and Entertainment industry on cloud computing and customer intimacy.

•Researched current IT topics such as virtualization and modernization; consolidated information including competitor viewpoint in a usable format for an internal sales support audience•Produced feature articles on current IT topics for external website •Interviewed subject matter experts and wrote marketing collateral for global audience in support of business initiatives•Monitored production teams to ensure accuracy and timeliness•Addressed customer inquiries; interpreted and delivered information and proposed suggestions•Implemented marketing and sales campaigns•Coordinated video shoots in person with C-level executives of major corporations for eds.com microsite

• Gathered information from subject matter experts around the globe and wrote business communication pieces for management and end users including PowerPoint presentations, informational e-mails, and desk drops for Kraft Foods, Inc. to ease worldwide employee transition to a consistent office environment• Managed Medicare, pharmaceutical, and health care proposals ranging in size from 25 pages to 15,000 pages; ensured the proposals were RFP compliant and integrated marketing themes• Revised existing user and system manuals for health care system using Information Mapping, matching tone, style, and conventions for a managed care system with 21 subsystems• Helped organize conference for 400 participants, which included writing marketing collateral for the information packet, invitations, and announcements

Wrote and edited datasheets for a silicon and subsystems company. Interviewed software engineers and referred to engineering prints.

Managed, gathered data, and wrote user manuals and configuration guides for 15 subsystems for health care system. Exceeded customer expectations and met tight project deadline. Helped streamline editing process to increase accuracy and efficiency.

Hired, trained, coached, supervised, and evaluated team of writers. Attended community events as a representative of the newspaper to foster community relationship. Wrote news and feature articles as well as weekly column.

Wrote press releases and feature articles for non-profit group. Assisted in the press room for a major oil and gas conference in Houston, Texas.