Gloria Goldstein
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Gloria Goldstein Email & Phone Number

Founder and Director at Birchgrove Marketing
Location: London, England, United Kingdom 8 work roles 1 school
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Current company
Role
Founder and Director
Location
London, England, United Kingdom
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Gloria Goldstein is listed as Founder and Director at Birchgrove Marketing, a company with 104 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Gloria Goldstein.

Gloria Goldstein previously worked as Global Marketing Director at Prominate and Founder & Director at Birchgrove Marketing. Gloria Goldstein holds Bachelor Of Arts (B.A.), Business And Administration (Marketing) from University Of Strathclyde.

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Birchgrove Marketing

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Profile bio

About Gloria Goldstein

Commercially driven brand and digital marketing professional with a proven track record of driving success across B2B and B2C, with specialisms in the fashion, sports, retail, business services, and the not-for-profit sector. Expertise in developing clear visions, formulating effective strategies and implementing plans to deliver consistent commercial and sustainable value. A visionary leader recognised for the ability to nurture high-performing teams, guided by principles of collaboration, empowerment and open lines of communication.

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Birchgrove Marketing
Birchgrove Marketing
Founder and Director
London, GB
Website
Employees
104
AeroLeads page
8 roles · 42 years

Gloria Goldstein work experience

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Founder And Director

Birchgrove Marketing

London, GB

Global Marketing Director

Current

London, England, United Kingdom

Prominate is a global promotional program specialist who creates innovative promotional experiences for brands and their customers. Prominate work with the world's best brands, successfully increasing brand awareness, brand loyalty and delivering ROI.

Oct 2021 - Present

Founder & Director

Current
Birchgrove Marketing

London, United Kingdom

Marketing consultancy helping brands and retail teams improve commercial results through clear brand positioning, defining and delivering robust marketing strategy and creative plans across all channels. Projects included building a new business development strategy for a global retail innovation agency and a marketing strategy and communication plan for a.

May 2016 - Present

Interim Marketing & Communications Director

  • International not-for-profit, building a fairer society through enriched educational programmes. Annual fundraising >£12m
  • Member of the Senior Leadership team responsible for delivering the 2017- 2020 Marketing Plan
  • Led the restructuring of the marketing and communications functions to deliver cost savings and efficiencies
  • Created and drove a brand marketing audit, resulting in greater market understanding and a redefined brand proposition
  • Delivered an updated brand identity plus a fundraising and awareness campaign
  • Initiated improved vendor negotiations with a saving of +5%
Jun 2016 - Aug 2018

Interim Marketing Director

  • Interim Marketing Director, Dune London Omni-channel retailer with solus stores, concessions and franchises in 12 markets. Annual sales +£250m
  • Formulated the international strategic brand and retail marketing plan
  • Developed, delivered and performance managed the SS17 and AW17 £2m multi-platform brand campaigns. Achieved 5.2% sales growth and an increase of 0.2% of the branded footwear market
  • Restructured the global marketing team to deliver greater efficiencies and enhance skills
  • Introduced a group-wide approach across buying and merchandising, display, ecommerce, digital plus UK retail and international teams to share marketing information to strengthen communication and collectively identify.
  • Responsible for day-to-day marketing operations: - managed brand guardianship and tactical commercial opportunities across UK stores, concessions, international franchises and retail property locations - identified and.
Nov 2016 - Dec 2017

Group Marketing Services Director

London, United Kingdom

  • Established an internal marketing consultancy to develop consumer brand propositions across Pentland's portfolio. Insourcing strategic marketing and brand communications plus introducing a marketing supplier programme.
  • Evolved talent and capabilities standards across Pentland's marketing function by deploying marketing models, evolving technologies, partner network, workshops and conferences to advance skills and foster knowledge.
  • Overhauled Pentland’s creative offering and built an in-house creative agency. 25 brand specialists delivering iconic through-the-line campaigns to raise consumer awareness and advocacy.
  • Defined an insight structure and team to provide impactful actionable market and consumer data. Introduced a uniformed standard. Built and embedded new consumer segmentation strategies to drive go-to-market plans with.
  • Instigated the Pentland Creative Graduate Programme delivering entry level designers to brands; 60 entry-level designers in 10 years. Responsible for collaborating with leading global universities to bring fresh ideas.
  • Established an in-house ecommerce photographic and videography studio, resulting in an annual overhead reduction of £300k.
Aug 1998 - May 2016

Group Marketing Services Manager

London, United Kingdom

  • Seconded to underperforming brands to review, identify and resolve issues to drive long-term sustainable value. Projects included organisational marketing design, strategic plan reviews and improving marketing plan.
  • Delivered increased client/creative efficiencies by recruiting specialists in resourcing, account management and trafficking to drive the pipeline and flow of work between clients, creatives and brands. Achieved 20%.
  • Created an in-house Press Office to generate word-of-mouth for Pentland’s fashion and sports products. Delivered a Pentland Press Day in partnership with BMW marking the launch of a new 5 Series. Attended by 250.
  • Presented Pentland’s portfolio of brands to commercial partners and employees by creating a 20,000sq ft flagship store in the London HQ exhibiting the most innovative and best-selling products. A functional yet.
  • Delivered the off-poolside experiential and hospitality package for Speedo at the 1996 Atlanta Olympics. Equipped the Speedo House to function as the headquarters for Speedo, an international press centre, a meeting.
Sep 1988 - Jul 1998

Marketing Executive

London, United Kingdom

  • Managed the day-to-day trade and consumer marketing activity of Pony and Ellesse sportswear and Fischer tennis equipment. Directed the agency relationship to deliver on brand creative assets, on time and to budget.
  • Delivered the Pentland global exhibition calendar for Europe and the USA. Planned and developed the first collective Pentland exhibition spaces at ISPO Munich and SuperShow Atlanta.
  • Implemented partnership marketing activities to deliver strong brand narrative with leading lifestyle publications.
1984 - 1988 ~4 yrs
Team & coworkers

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1 education record

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FAQ

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What company does Gloria Goldstein work for?

Gloria Goldstein works for Birchgrove Marketing.

What is Gloria Goldstein's role at Birchgrove Marketing?

Gloria Goldstein is listed as Founder and Director at Birchgrove Marketing.

Where is Gloria Goldstein based?

Gloria Goldstein is based in London, England, United Kingdom while working with Birchgrove Marketing.

What companies has Gloria Goldstein worked for?

Gloria Goldstein has worked for Birchgrove Marketing, Prominate, Ujia, The Dune Group, and Pentland Brands.

Who are Gloria Goldstein's colleagues at Birchgrove Marketing?

Gloria Goldstein's colleagues at Birchgrove Marketing include Marc Bickelmeyer, Ankit Shah, Sheila Woodward, Rachel Pascual, and Chirag Makwana.

How can I contact Gloria Goldstein?

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What schools did Gloria Goldstein attend?

Gloria Goldstein holds Bachelor Of Arts (B.A.), Business And Administration (Marketing) from University Of Strathclyde.

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