Gloria Kumala-Chung Email & Phone Number

Results oriented strategic marketing professional who excels at driving strategy and execution of omni-channel marketing initiatives. 15+ years client and agency experience.Specializing in Retail and CPG industries with a focus on shopper marketing, customer experience, interior and environmental design and business developmentCustomer focused Strategist who believes in a holistic approach to reaching and engagingcustomers - integrating and aligning business goals with creative strategyTeam manager who leads by example, demonstrating commitment while creating and maintaining positive relationships and inspiring others to achieve extraordinary results QUALIFICATION HIGHLIGHTSPlan and manage implementation of transformational omni-channel projects for Walmart Canada:1. Online Grocery - developed customer value proposition, CRM and new customer acquisition strategies to improve reach and brand positioning resulting in increased market share in urban Toronto and Vancouver.2. Store Innovation - prototype testing, urban store concept, app testing, fast lane checkout experience. Resulting in increased comp sales, decreased labour cost and increased gross profit with new assortment/offerings. Developed retail cross-functional Integrated Marketing Strategies aligned to master brand, leveraging Customer Insights and Analytics data to guide future customer-centric business goalsBuilt re-branding plan for a Canadian independent grocer resulting in an ARIDO recognized Toronto flagship store design, increased brand awareness and improved net promoter scoresCreated funding and marketing strategies for President’s Choice Children Charities’ Board of Directors, impacting future direction planning and positioning of the charityExperience in long and short term strategic planning, execution development and change managementAbility to lead projects based on agile principles within a traditionally conservative organization

Listed skills include Retail, Business Strategy, Pricing, Merchandising, and 22 others.

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  York University

  Business Administration - Marketing & Communications