Gloria Ko Email & Phone Number

I lead cross-functional agile teams to drive successful marketing initiatives for top university brands in Australia. In collaboration with internal teams and key stakeholders, I develop data-driven strategies to optimise student engagement. By leveraging agile methodologies, I oversee project execution, ensuring we deliver effective campaigns and meet business objectives. Spearheading go-to-market strategies from planning and execution to ongoing optimisation with a focus on continuous improvement. My expertise spans across horizontal leadership, performance marketing, and using data & insights to enhance pipeline performance. Recognised for my innovative approach, I was awarded the "Be Inventive" award in 2024 for driving critical process improvements.

Melbourne, Victoria, Australia

Deliver and execute highly targeted and performance-focused multi-channel campaigns in collaboration with university partners and internal stakeholders. Track and analyse performance by utilising data insights along the student journey to optimise conversion rates and lead quality. Deepen understanding of programs in my portfolio to provide insights and recommendations for our team of specialists including content, design, paid media and SEO.In 2021, Keypath Education Australia recognised me for my dedication to providing innovative solutions and received the "Be Inventive Award".

Melbourne, Australia

Responsible for planning and delivering marketing initiatives for Procurement Australasia brands, including Procurement Australia, Church Resources and Space Station. Collaborate with the IT and data team to onboard Marketo and deliver a marketing automation strategy for the full customer journey.

Melbourne, Australia

Managed and implemented digital marketing activities for United Petroleum and Pie Face brands, including social and email marketing. Measure and track performance to report on the ROI of the digital media budget and execute marketing plans based on findings. Responsible for developing digital media creatives including photography, videos and graphics.

Melbourne, Australia

Managed Sensis (Yellow Pages) client accounts to help maintain and optimise their advertising content. Provide clients with expert marketing advise and recommend solutions that are catered to their business needs areas such as search engine optimising (SEO), search engine marketing (SEM), social media and website management. Received several awards and recognitions and was selected to undertake a future-leaders program called Leading Sensis Way.

Melbourne, Australia

Responsible for planning and executing marketing plans for Polariod Australia. Managed digital marketing activities and implemented digital campaigns to drive more awareness and reach for Polaroid's digital accounts. Doubled the number of Instagram followers and increased Facebook page likes by 5000 after implementing a marketing schedule and various campaigns.