Head of Data Science for Instagram’s Growth organization, responsible for acquiring and onboarding new users, improving engagement and preventing churn among marginal users, and driving healthy long term user growth. My team owned analyses that drove product strategy and execution across acquisition channels, sign up flows, new user experiences, notifications, friending, the IG Lite app in emerging markets, and new growth bets for our priority user segments.* Led an 11-person distributed DS team comprised of managers and ICs, rebuilding the team upon joining after a period of high turnover and low morale, resulting in a fully-staffed, high performing team and significant improvements to team’s engagement scores* Drove bi-annual Growth goaling process leading to >50% HoH goal target increases, by overseeing analyses to inform product roadmap, conducting opportunity sizing to prioritize highest impact initiatives, and ultimately driving alignment with leadership* Owned 2 top priority IG metrics, Daily Active Users (DAU) and Monthly Active Users (MAU), from forecasting, monitoring, investigating, and leadership reporting; Enhanced these processes by co-leading a multi-quarter initiative to significantly improve Growth’s SLA on detecting, understanding, and mitigating incidents across Meta that impacted growth* Influenced leadership to increase IG-wide growth-driving investments for our highest priority user segment by leading headroom analysis and long-term forecast outlook * Shared accountability for the health and success of the 200-person Growth organization by collaborating with fellow cross-functional Growth leadership to oversee planning, execution, processes, and morale* Fostered strong relationships with leaders locally & globally across Meta’s family of apps to drive forward cross-team initiatives, advocate for IG Growth support, and evaluate tradeoffs to ensure the highest priority projects for Meta were funded

Led product analytics for the customer and pro experience teams, which owned core user journeys across both sides of the Thumbtack marketplace* Led a 10-person product analytics team through the shift to remote work, company layoffs, and other organizational changes, while strengthening the data culture within the company by connecting analysts more closely to leadership decision-making, upleveling my team’s skills, and uncovering key product opportunities via analyses* Owned performance management in business reviews for 3 of the 5 company metrics, leading discussions on drivers causing trend deviations from plan, answering questions from leaders & CEO, and making recommendations on potential next steps* Drove goal setting and revenue projections during annual planning for customer and pro organizations, maturing metric translation methodologies to improve the accuracy of our team-specific revenue inputs and partnering with Finance to provide feedback on the company forecast itself* Partnered with Product to shape decisions on new Instant Book feature and fulfillment plans, leveraging data to showcase necessary features and assumptions that were needed for the launch to be successful, along with risks that needed to be mitigated with early results* Identified need to evolve success metrics after substantial product changes to more accurately align with business goals, building a business proposal with new measurement plan and securing funding to implement it* Acted as Analytics lead for customer and pro product organizations (~100 employees), partnering with Product, Eng, Design, and Research to drive planning, product reviews, business communication via All Hands and metrics updates, and culture

Analytics lead for SF team responsible for delivering data insights to product owners of the B2C member experience, which included member enrollment, marketplace dynamics and matching, post-match offerings, platform safety, mobile app engagement, and special initiatives* Hired, trained, and developed half of the Care analytics team* Performed and oversaw team's analyses ranging from A/B test measurement and rollout decisions, consumer behavior deep dives, performance management and KPI reporting, dashboard builds, and more* Collaborated closely with Product, Data Science, Data Engineering, and Engineering teams to plan testing and roadmap, brainstorm feature selection for models, identify improvement areas for data quality and considerations for new data architecture, and build tracking requirements* Built user journey flow map and metrics to highlight areas of opportunities and drop off areas in the product experienceCulture Champion for SF Office* Worked with HR to allocate budget and lay out preliminary schedule for all office events* Planned various events including a white elephant, bowling, a 12k race and training runs, movie night, paint night, leather crafts workshop, and more

Responsible for providing business insights to teams across various products and functions through use of data and empowerment of my team* People Management - 1+ years of coaching and developing direct reports and contractors* Product Innovation - Drove the creation of new product features through a cross-functional collaboration with Product, BizOps, and Engineering to enable specific segments to better use LinkedIn to hire * Sales Strategy - Evaluated white space of various products and cut it differently to demonstrate a new way for sales teams to look at and strategically upsell to their accounts* Public Sector Partnership - Analyzed performance of unique government partnership used to deliver LinkedIn’s value to broader, untapped markets* KPI Creation - Developed and operationalized new metric to track value to customers across key productsLeadership Team for Strategy & Analytics Leadership Program* 2+ years as the second most tenured lead heading up the S&A program, a 2-year program for new graduates that rotate through Business Strategy, Corporate Development, Sales Strategy, and Finance* Mentored analysts on rotation and career decisions through their time in the program* Oversaw budget & experience planning* Drove campus recruiting strategy by setting targets for interviews, speaking at information sessions, scheduling and conducting interviews, and helping with hiring decisionsBusiness Operations Culture Champion* Planned diverse team building events throughout the year ranging from happy hours to ropes courses

Partnered with teams across different business lines and functions to inform strategy, planning, and performance with data* Product Management - Managed all aspects of a product test by modeling and using statistics to decide on audience and variants to test, working with engineers to scope requirements, building awareness with teams, and preparing customer success and sales teams to handle questions* Product Strategy - Brainstormed key questions around consumption with one of our products and pulled together data from various sources to paint a story around user engagement and give product recommendations to aid with annual planning and prioritization* Program Management - Managed cross functional teams that were working towards LinkedIn's vision of the economic graph, including policy, PR, marketing, and analytics. Implemented new processes, facilitated communication, and led multiple efforts on scoping new projects and helping the team gain visibility* Performance Management - Helped clean up and automate reports for performance tracking with two of our acquired companies, allowing us better insight into trends and focus areasLeadership Team for Strategy & Analytics Leadership Program* One of 3 members of the leadership team that ran the S&A leadership program, a 2-year program for new graduates that rotate through Business Strategy, Corporate Development, Sales Strategy, and Finance* Drove recruiting efforts by speaking at information sessions, scheduling and conducting interviews, and helping with hiring decisions* Oversaw budget & experience planningSQL Instructor* Hosted monthly SQL 101 training classes for new hires on data teams or anyone at company who had an interest Business Operations Culture Champion* Organized all-day outing to Santa Cruz for team of 200, which included coordination with finance, payments, legal teams, and external vendors* Single handedly planned 2 team building events per month

Partnered with teams across different business lines and functions to deliver metrics, trends, and actionable recommendations with data * Talent Analytics – Created ETL scripts to build out a single database with all applicant tracking data, and used this centralized data source to create a Talent Portal with multiple Tableau dashboards to track the health of various components of LinkedIn’s talent acquisition efforts; Used php to automate daily email sends to employees to update them on the status of their referrals* Content – Partnered with Corporate Development, Product Managers, and Marketing Managers to come up with a strategy, business case, and financial expectations on monetizing one of our acquisitions; Distributed regular reports on key metrics and worked with engineers to build out necessary tracking to understand the success of our proposal* Product Strategy – Evaluated the job seeker landscape to identify potential product and site enhancements to improve the experience and success of members looking for new jobs on LinkedIn; Analyzed various site treatments for non-members reaching our job pages via SEO* Marketing – Automated a report that pulled weekly metrics across all our product lines sold online or by our sales team; Created a bottoms- up model that utilized marketing plans to forecast marketing-driven bookings Collaboration & Development Committee* Conceptualized and created regular mentorship panel sessions on various topics related to skill development and career advice for team* Co-led planning efforts for team’s 2015 development offsite, which included finalizing a venue, food, schedule, and activitiesBusiness Operations Social Committee Lead* Organized team’s annual all-day outing to Angel Island, which included coordination with finance, payments, legal teams, and external vendors* Head committee of 10 that executes monthly social events to enhance team building and manage quarterly morale budget for group of 200

* Modeled customers to identify behaviors with strongest correlation to direct mail response in order to optimize targeting

Principal analyst for loyalty programs, seasonal promotions, and retention direct mail channel* Led scenario modeling to inform the direction and financial upside of a cross-channel loyalty program with close executive scrutiny; leveraged A/B testing to measure potential of program and helped coordinate communication strategy and execution by working with the marketing and engineering team* Profiled 10M active customers based on price sensitivity deciles to identify opportunity for differentiation in email treatment that would optimize revenue while maintaining healthy response* Developed new idea and offer strategy to incentivize customers to make repeat purchases, which was then presented to and approved by the CMO and executed cross-functionally across the business* Contributed to 200% Y/Y revenue growth and improved profitability in the retention direct mail channel by assisting in strategy brainstorm, clean testing recommendation, and the compilation of historical campaign analysis* Automated process to analyze retention direct mail campaigns, saving hours of analytics work and allowing for increased performance transparency for marketing partners* Onboarded two new junior analysts in SQL, VBA, and report creation* Created and piloted a five session Excel curriculum for 15 people on the marketing team to aid in increasing overall efficiency* Planned and coordinated regular team building and bonding initiatives for the 40-person analytics department at Vistaprint

Primary analyst for acquisition direct mail and insert media channel optimization* Performed deep dive analysis to reground assumptions and revamp methodology for direct mail performance measurement, leading to improved spend allocation* Created standardized analysis process and reporting of acquisition direct mail campaigns with easy to digest output and visuals* Identified improvements in the direct mail vendor relationship that allowed for cleaner testing and optimized spend efficiency with different partners* Utilized self-taught VBA to create an automated, user friendly tool for the insert media channel to facilitate campaign tracking, forecasting, and program roll-out decisions* Compiled 6 months of insert media performance and presented recommendations on top offers, insert media partners, and timing to the Director of Acquisition* Volunteered with Vistaprint’s cross-functional social committee to coordinate the Halloween, Holiday, and Summer party for all 800 employees and their families

* Worked alongside different teams on 4 projects to produce research, charts, analyses, and recommendations for various companies ranging from start-ups to well-known enterprises* Calculated market sizing and valuation, analyzed industry performance and competitive landscape, developed go-to-market strategies, and carried out a due diligence

* Studied negotiation processes and outcomes by reading and coding negotiation transcripts for specific behaviors * Revised the coding protocol to allow for greater reliability* Tested the effects of physiological stimulus in negotiations by conducting experiments on volunteers in the behavioral research lab

* Researched expansion opportunities and marketing strategies for solar energy technologies in rural areas of China* Organized a market survey on rural businesses and way of life to be distributed in various regions

* Compiled information on over 700 potential candidates for a series of interviews with female leaders used to promote positive influences on young girls* Wrote interview scripts for the series* Recommended interviewees, potential partners, fundraising methods, and website design at board meetings