Gloriana Carballo Odio

Gloriana Carballo Odio Email and Phone Number

Business Development | Strategy & Partnerships | Market Expansion | Operational Efficiency | Innovation | @ Fintech Centroamérica y el Caribe
Gloriana Carballo Odio's Location
Costa Rica, Costa Rica
Gloriana Carballo Odio's Contact Details

Gloriana Carballo Odio work email

Gloriana Carballo Odio personal email

n/a
About Gloriana Carballo Odio

Outstanding Woman in Business - Costa Rica (2017)Awarded as one of the TOP 5 Most Outstanding Women in Business by Revista EKA, I bring over 12 years of expertise in crafting and implementing dynamic go-to-market strategies and marketing campaigns for global brands including MasterCard, Visa, Movistar, Toyota, ampm, Caterpillar, Pepsi, Nestlé, and Harley-Davidson.As a result-driven and creative team player, I excel in strategic thinking, marketing, and public relations. My strong verbal and written communication skills, along with my ability to effectively engage with diverse stakeholders, make me a valuable asset in any business environment. My multilingual capabilities and international professional experiences allow me to navigate and connect across geographies seamlessly.Passionate about world-class marketing trends, technology, and cool-hunting, I specialize in creating memorable, multi-channel strategies that bridge brands, products, and audiences. While I possess senior-level expertise to mentor and direct teams, I am always ready to roll up my sleeves and dive into the details.

Gloriana Carballo Odio's Current Company Details
Fintech Centroamérica y el Caribe

Fintech Centroamérica Y El Caribe

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Business Development | Strategy & Partnerships | Market Expansion | Operational Efficiency | Innovation |
Employees:
2
Gloriana Carballo Odio Work Experience Details
  • Fintech Centroamérica Y El Caribe
    Vice President Board Of Directors
    Fintech Centroamérica Y El Caribe Sep 2024 - Present
  • Cinko
    General Manager
    Cinko May 2023 - Dec 2024
    Lac
    CiNKO is a B2B2C stablecoin payment platform, designed for safe, seamless, and secure financial interactions. It offers instant cross-border transfers, efficient payout distributions, and accurate payment processing through traditional rails and stablecoins.With +153,000 total accounts in 100 days and a 38% month-over-month growth, CiNKO is rapidly expanding in key Latin American markets, such as Argentina, Colombia, El Salvador, Guatemala, Nicaragua, Chile, Honduras, and Costa Rica.Part of my responsibilities include GTM in Costa Rica and Central America, growth marketing, PR, government relations, strategy and partnership creation, as well as leading regional Business Development, Compliance, Operations, Legal, and Customer Service teams. Serving as the Legal Representative of the Costa Rica office, ensuring compliance with all local regulations and acting as a liaison between the company and Costa Rican authorities.Managed a team expansion, creating a team from the ground up, while building a strong company culture and high employee satisfaction. This team creation included all areas of business, such as Compliance, Legal, Marketing, Finance, HR, Growth, Customer Service, Operations, and various other functions.
  • Impesa
    Director Of Marketing And Public Relations
    Impesa Dec 2020 - May 2023
    Latam
    Spearheaded communication and marketing strategies for Central America's leading Fintech, driving financial inclusion through prepaid Visa cards and blockchain technology. Led partner marketing efforts with global brands including Visa, PayPal, and Paxos, resulting in significant growth and expansion. Developed new financial services in collaboration with Visa, leveraging cutting-edge technologies for enhanced customer experiences.Successfully launched Monibyte Crypto Wallet and Kipo fund disbursement service across Central American countries, exceeding growth projections. Contributed to product development, product planning, and UX/UI improvements, significantly enhancing the commercial aspect of our products. Built and mentored a high-performance communications team, leveraging design thinking and analytics for new market growth opportunities.FINOVATE FALL NYC 2021 Presenter @ Marriott Marquis Times Square
  • Fintech Centroamérica Y El Caribe
    Executive Director
    Fintech Centroamérica Y El Caribe Mar 2020 - May 2021
    Achieved first-year profitability for the association by growing affiliates by 40% within three months of tenure.Directed a landmark Central American fintech ecosystem study in collaboration with the Inter-American Development Bank.Secured international investments exclusively for regional development and facilitated crucial introductions to Costa Rica's Fintech Committee.Established the "Mentoring Program" for associates, enhancing member value through education and knowledge sharing.
  • Tam Travel Corporation
    General Manager
    Tam Travel Corporation Jun 2018 - Jan 2020
    Directed Costa Rica's largest tourism, Destination Management Company (DMC), and Tour Operator Company. Partnered with Dan Buettner (Nat Geo, Blue Zones) for exclusive tour operations nationwide with the Blue Zones brand. Pioneered corporate incentive programs, resulting in a 22% sales increase within 8 months and diversified income streams. Established partnerships with 14 on-site sales outlets in 15 hotels, contributing to a 14.3% sales increase in Q4, 2018. Lead, propose, and deliver established KPIs to the Board.- Supervised Sales and Operations Departments, managing a team of 115.- Participated in worldwide trade shows and developed new travel programs in Costa Rica.- Developed MICE business, created proposals, and provided incentive travel services at Costa Rica’s top resorts.- Advised North American corporations on planning and executing incentive travel programs.- Maintained a comprehensive database of local suppliers.- Oversaw daily operations, marketing strategies, financial trends, company culture, compliance, sales, and industry-government relations.- Ensured services of the highest quality and ethics with a hands-on approach.- In-house Event Management: Created customized events from scratch.- Product Development: Ensured all offerings met top standards.
  • Inversiones Ampm S.A.
    Senior Marketing Manager
    Inversiones Ampm S.A. Dec 2014 - Jun 2018
    - Development and implementation of annual marketing plans.- Execution of the company's objectives, brand strategies and other plans, to facilitate business growth. - Developer of all delivery implementation through UberEats. First c-store chain to be on platform in the world.- Marketing strategy development for all the brand's categories.- Responsible for the loyalty program strategy, segmentation and sales channel tactics. - Budget creation, media plan execution, agency relations, public relations.
  • Meeting & Show Company- Masco
    Marketing And Communications Consultant
    Meeting & Show Company- Masco Dec 2014 - Nov 2015
    Avenida 10, Calle 24
    Development and execution of marketing and communication plans for the anual Campus Party Costa Rica- first technology festival in Costa Rica.
  • Tribu Ddb
    Regional Account Executive
    Tribu Ddb Jul 2011 - Nov 2014
    San José, Costa Rica
    Ejecutiva de cuentas BTL para MasterCard.Negociación con propietarios de hoteles boutique, restaurantes de alta cocina, tiendas de lujo, de Costa Rica, para desarrollo e implementación de plataforma de beneficios para clientes MasterCard Black.Manejo, coordinación y distribución de presupuesto anual de MasterCard Costa Rica.Punto de contacto, capacitaciones para vendedores y negociaciones de colocación de tarjetas entre MasterCard y gerentes de tarjetas, gerentes de departamentos digitales y gerentes de mercadeo de 7 bancos del país. Planeamiento y negociación, desarrollo e implementación de valet parking en Avenida Escazú.
  • Publimark Lowe & Partners Worldwide
    Senior Regional Account Executive
    Publimark Lowe & Partners Worldwide May 2008 - Jun 2011
    San José, Costa Rica
    Ejecutiva de cuentas para Oracle Centroamérica.Atención a clientes internos y externos de Oracle Costa Rica, Nicaragua, El Salvador y Panamá. Coordinación y producción de eventos mensuales por país, reportes mensuales y proyección de inversiones en eventos, manejo de inventario de productos promocionales, entre otros.Organización y desarrollo de inauguración de oficinas centrales de Oracle en Fórum II con el Sr. Ex Presidente de la República y Premio Nobel de la Paz, Dr. Oscar Arias Sánchez.

Gloriana Carballo Odio Education Details

Frequently Asked Questions about Gloriana Carballo Odio

What company does Gloriana Carballo Odio work for?

Gloriana Carballo Odio works for Fintech Centroamérica Y El Caribe

What is Gloriana Carballo Odio's role at the current company?

Gloriana Carballo Odio's current role is Business Development | Strategy & Partnerships | Market Expansion | Operational Efficiency | Innovation |.

What is Gloriana Carballo Odio's email address?

Gloriana Carballo Odio's email address is gl****@****pay.com

What schools did Gloriana Carballo Odio attend?

Gloriana Carballo Odio attended Lynn University, Santa Fe University Of Art And Design, Universidad Latina De Costa Rica.

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