Well-rounded marketing leader who have 16yrs of traditional and digital marketing career at multinational & local consumer goods companies. By combining your existing marketing knowledge with new digital skills, I am marketer capable of planning comprehensive, multi-channel strategies in the digital age.New product developmentBrand/product marketingConsumer&market research360º integrated marketing communicationDigital marketingeCommerce marketingLaunch and commercial planning. • Strategic, organized person with high sense of responsibility that “make things happen.”• Strong at analyzing market/brand consumer research data and finding insight and implementing it to business plans• Honest communicator and proactive collaborator with cross cultural experience. • 9 years of leadership experience for max 5 team members
-
Marketing ManagerStokke Oct 2022 - Aug 2023대한민국 서울Marketing Manager (부장/부서장)Marketing Gatekeeper between local and HQ office.-Branding Marketing : Management of Social media channels, Brand Campaigns-Performance Marketing : Display AD, Search AD, SEO, Vertical-Public relationship management for brand and company-Digital publicity, Viral, Influencer marketing -
Brand & Digital Marketing LeadColgate-Palmolive Jul 2020 - Sep 2022Hill’s Pet Food since 1939 (Colgate Palmolive division)https://www.hillspet.co.kr/-Brand in charge: Hill’s Science Diet (Wellness)-Channel: Vet clinic, eCom, Pet shopsHill's master brand digital communication Hill's Science Diet Brand Management Solid report line to GM, dotted line with regional marketing directorPeople management -
Senior Brand Marketing ManagerLotte-Nestle Korea Dec 2014 - Jul 2020대한민국Joint venture company of Nestlé and LOTTE food.NESCAFÉ is Global NO.1 Coffee brand of Nestle since 1938https://www.nestle.co.kr/Retail Beverage (instant coffee) BU. Super Premium Brand Team ManagerMarketing Manager (차장 / 팀장)In charge of 6 locally developed product brands NESCAFE CREMA (decaf, lattes product development & go to market launch, brand repositioning & renewals,communication strategy TVC & BTL)NESCAFE ORIGINS (NPD, brand launch) NESCAFE COLD BREW (NPD, brand launch)NESCAFE SUPREMO (renewal of brand)NESCAFE FRESH MOCHA (Improved Profitably)TESTER'S CHOICE (Improved product taste)NESCAFÉ Ethiopia (Launched NPB with LOTTE mart)New product developmentBrand launchsBrand Campaigns (ATL, BTL, Digital)Art and culture marketing (Artist, Creator collaborations) -
Marketing ProfessionalBloomin' Brands, Inc. Apr 2014 - Nov 2014대한민국 서울Outback Steakhouse Marketing- Developed New Menu & Promotions- Managed Membership programs of +17 million Outback Boomerang members- Stores' Point of Sales material development with agency -
Brand ManagerOrion Jul 2011 - Dec 2013대한민국 서울Asia NO.1 confectionary manufacturer in KoreaPremium natural concept Market O brand Confectionary BUBrand Manager (과장)Brand strategy planning and executionBrand IMC campaign (PR/events, Digital, TVC,PPL)Product launchingProduct renewalCollaborations with external brands -
Category ManagerBoryung Medience Co Ltd Oct 2010 - Jul 2011One of the Boryung Pharmacy Group Company in KoreaMom&baby goods manufacturer & retailer http://www.medience.co.kr/index_eng.aspBaby goods BUBusiness planning team Trade marketing-Category: Skincare, Laundry, Hygien-Channel: Dept stores,Hypermarket, Pharmacy, eRetail-Skills:Space man, Nielsen, Dunhumby -
Brand ManagerBoryung Medience Co Ltd Oct 2009 - Oct 2010대한민국 서울Baby Goods BU Marketing team-Brand : Pureganic, NUK
-
MerchandiserBoryung Medience Co Ltd Mar 2008 - Oct 2009대한민국 서울Carter’s (Major American manufacturer of children's apparel)-Developed new brand launch strategy and go to market plan -Channel: Department stores, Branded stores, Flagship store
-
Assistant MerchandiserBoryung Medience Co Ltd Mar 2007 - Oct 2008대한민국 서울Oshkosh b’gosh (US Kid’s apparel brand) -Review and plan for seasonal items by analyzing performance-Select and order items that meet Korean needs and plan additional items with local production team -Channel: Department stores
-
Assistant MerchandiserBoryung Medience Co Ltd Mar 2006 - Aug 2006Fashion BU Planning team
Frequently Asked Questions about 김혜진
What is 김혜진's role at the current company?
김혜진's current role is Marketing, MBA I Brand & Digital Marketing.
Not the 김혜진 you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial