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김혜진 is listed as Marketing, MBA I Brand & Digital Marketing based in Seoul Incheon Metropolitan Area, Korea, Republic of. AeroLeads shows a matched LinkedIn profile for 김혜진.
김혜진 previously worked as Marketing Manager at Stokke and Brand & Digital Marketing Lead at Colgate-Palmolive.
Well-rounded marketing leader who have 16yrs of traditional and digital marketing career at multinational & local consumer goods companies. By combining your existing marketing knowledge with new digital skills, I am marketer capable of planning comprehensive, multi-channel strategies in the digital age.New product developmentBrand/product marketingConsumer&market research360º integrated marketing communicationDigital marketingeCommerce marketingLaunch and commercial planning. • Strategic, organized person with high sense of responsibility that “make things happen.”• Strong at analyzing market/brand consumer research data and finding insight and implementing it to business plans• Honest communicator and proactive collaborator with cross cultural experience. • 9 years of leadership experience for max 5 team members
A career timeline built from the work history available for this profile.
대한민국 서울
Marketing Manager (부장/부서장)Marketing Gatekeeper between local and HQ office.-Branding Marketing : Management of Social media channels, Brand Campaigns-Performance Marketing : Display AD, Search AD, SEO, Vertical-Public relationship management for brand and company-Digital publicity, Viral, Influencer marketing
Hill’s Pet Food since 1939 (Colgate Palmolive division)https://www.hillspet.co.kr/-Brand in charge: Hill’s Science Diet (Wellness)-Channel: Vet clinic, eCom, Pet shopsHill's master brand digital communication Hill's Science Diet Brand Management Solid report line to GM, dotted line with regional marketing directorPeople management
대한민국
Joint venture company of Nestlé and LOTTE food.NESCAFÉ is Global NO.1 Coffee brand of Nestle since 1938https://www.nestle.co.kr/Retail Beverage (instant coffee) BU. Super Premium Brand Team ManagerMarketing Manager (차장 / 팀장)In charge of 6 locally developed product brands NESCAFE CREMA (decaf, lattes product development & go to market launch, brand repositioning & renewals,communication strategy TVC & BTL)NESCAFE ORIGINS (NPD, brand launch) NESCAFE COLD BREW (NPD, brand launch)NESCAFE SUPREMO (renewal of brand)NESCAFE FRESH MOCHA (Improved Profitably)TESTER'S CHOICE (Improved product taste)NESCAFÉ Ethiopia (Launched NPB with LOTTE mart)New product developmentBrand launchsBrand Campaigns (ATL, BTL, Digital)Art and culture marketing (Artist, Creator collaborations)
대한민국 서울
Outback Steakhouse Marketing- Developed New Menu & Promotions- Managed Membership programs of +17 million Outback Boomerang members- Stores' Point of Sales material development with agency
대한민국 서울
Asia NO.1 confectionary manufacturer in KoreaPremium natural concept Market O brand Confectionary BUBrand Manager (과장)Brand strategy planning and executionBrand IMC campaign (PR/events, Digital, TVC,PPL)Product launchingProduct renewalCollaborations with external brands
One of the Boryung Pharmacy Group Company in KoreaMom&baby goods manufacturer & retailer http://www.medience.co.kr/index_eng.aspBaby goods BUBusiness planning team Trade marketing-Category: Skincare, Laundry, Hygien-Channel: Dept stores,Hypermarket, Pharmacy, eRetail-Skills:Space man, Nielsen, Dunhumby
대한민국 서울
Carter’s (Major American manufacturer of children's apparel)-Developed new brand launch strategy and go to market plan -Channel: Department stores, Branded stores, Flagship store
대한민국 서울
Oshkosh b’gosh (US Kid’s apparel brand) -Review and plan for seasonal items by analyzing performance-Select and order items that meet Korean needs and plan additional items with local production team -Channel: Department stores
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김혜진 is listed as Marketing, MBA I Brand & Digital Marketing.
김혜진 is based in Seoul Incheon Metropolitan Area, Korea, Republic of.
김혜진 has worked for Stokke, Colgate-Palmolive, Lotte-Nestle Korea, Bloomin' Brands, Inc., and Orion.
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